Core Viewpoint - The real estate market is expected to continue a weak recovery trend in May, with a focus on quality over quantity in project launches, particularly in cities like Guangzhou and Chengdu, which may lead to localized market improvements [1][21]. Market Performance - In April, the average project de-stocking rate in 30 key cities was 38%, a decrease of 6 percentage points month-on-month but an increase of 13 percentage points year-on-year, maintaining a high level for 2023 [3][4]. - The overall market heat in April showed a slight decline compared to March, but year-on-year comparisons remained positive, indicating a stabilization in the market [4][21]. - Cities like Chengdu, Changsha, Zhengzhou, Hangzhou, and Tianjin saw de-stocking rates exceeding 60%, primarily due to the introduction of quality improvement projects [4][21]. Project Characteristics - New regulations and high-efficiency projects are gaining popularity, with cities experiencing stable growth in de-stocking rates attributed to the launch of core area improvement projects [8][9]. - In Guangzhou, 13 new regulation products accounted for 60% of the market, with a notable project, Poly Tianyi, achieving a 37% de-stocking rate upon its launch [8]. - In Zhengzhou, two new projects significantly outperformed traditional offerings, indicating a strong demand for high-quality housing even in a sluggish market [9]. Supporting Factors - Quality infrastructure, particularly in transportation and education, is crucial for attracting buyers, with projects near transit lines and reputable schools performing well [10][13]. - The trend of "price for volume" is evident in second-tier cities like Chengdu and Chongqing, where discounts and enhanced commission structures have led to improved sales performance during the May Day holiday [15][18]. Future Outlook - The market is anticipated to maintain a weak recovery trend in May, with a focus on quality project launches potentially driving localized improvements [21]. - Major cities like Beijing, Shanghai, and Hangzhou may see sustained market heat if suitable high-quality projects are introduced, while cities like Wuhan and Tianjin are expected to stabilize after previous adjustments [21]. - However, weaker second-tier cities such as Fuzhou, Nanning, and Kunming face challenges with high inventory levels, making overall de-stocking prospects less optimistic [21].