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各大品牌都有!“零公里二手车”从哪里来,卖向何处,影响有多大?
Xin Lang Cai Jing· 2025-05-30 23:35
Core Viewpoint - The emergence of "zero-kilometer used cars" in the automotive industry is a result of excessive sales pressure on manufacturers, leading to inventory transfer disguised as new cars, which threatens the pricing structure of both new and used car markets [1][2][10] Group 1: Causes of Zero-Kilometer Used Cars - The term "zero-kilometer used cars" refers to vehicles that have been registered but not used, differing only in paperwork from new cars [2] - Manufacturers have pressured dealers into over-purchasing vehicles through aggressive sales policies, resulting in excess inventory that is often sold as zero-kilometer used cars [2][3] - The phenomenon is exacerbated by the need for dealers to quickly recover cash flow, as holding inventory incurs significant costs [3] Group 2: Market Dynamics and Distribution - Zero-kilometer used cars are primarily sold to individual consumers, rental fleets, and for export [4][5] - The majority of these vehicles are directed towards ride-hailing services, where they can be rented out or sold under a "rent-to-own" model [5] - There is a growing trend of exporting zero-kilometer used cars, which can sometimes be sold as new vehicles in foreign markets, yielding higher profits [5][6] Group 3: Industry Impact and Concerns - The proliferation of zero-kilometer used cars is expected to further intensify competition in an already saturated market, potentially destabilizing the pricing structure [1][2] - The existence of a large number of dealers involved in the zero-kilometer used car market contributes to a fragmented and chaotic industry landscape [8] - There are concerns regarding the long-term implications of this trend on manufacturers' sales data and overall market health, as it distorts consumer perceptions and disrupts production planning [9][10]