Core Viewpoint - The article discusses the clearance sales of older car models, highlighting their cost-effectiveness and the significant discounts available for various models [1][29]. Group 1: BYD Models - The BYD Qin L DMI non-intelligent driving model has a clearance discount of 28,000, with the full price after subsidies ranging from 80,000 to 90,000 [2]. - The BYD Sea Leopard 06 DMI non-intelligent driving model has a guide price of 119,800, with a clearance price of 91,800 after a discount of 28,000 [5]. - The BYD Song L DMI non-intelligent driving model offers a clearance discount of 35,000, with final prices ranging from 90,000 to 100,000 [8]. - The BYD Han DMI non-intelligent driving model has a guide price of 175,800, with a clearance price of 141,800 after a discount of 34,000 [11]. - The BYD Tang DMI non-intelligent driving model has a clearance discount of 36,000, with final prices around 130,000 [14]. Group 2: Other Models - The Equation Leopard 5 non-intelligent driving model has a guide price of 239,800, with a clearance price of 217,800 after a discount of 22,000 [17]. - The Galaxy E8 old model has a clearance discount of approximately 48,000, with final prices ranging from 120,000 to 130,000 [20]. - The Wind Cloud T9 old model offers a guide price of 146,900, with a clearance price of 118,900 after a discount of 28,000 [23]. - The Wind Cloud A8L new model has a guide price of 129,900, with a clearance price of 101,900 after a discount of 28,000 [27]. Group 3: Market Dynamics - The article notes that the clearance models are primarily from the second half of 2024, with limited color availability and fast inventory turnover [29]. - It emphasizes that these clearance vehicles are a good purchase option, as they offer significant savings compared to new models, making them attractive for budget-conscious consumers [29].

Group 1 - Xiaopeng Motors plans to launch two range-extended large vehicles, G9 and X9, in Q4 of this year, marking its entry into the range-extended market [2] - The company aims to implement a dual technology route of "pure electric + super electric" with its "Kunpeng Electric" initiative, which includes a pure electric range of 430 kilometers and 5C ultra-fast charging [2] - The introduction of range-extended models is significant for Xiaopeng Motors as it targets the sub-150,000 yuan market, competing directly with BYD Qin L EV and Leapmotor B01, while also preparing for overseas markets with weaker charging infrastructure [2] Group 2 - Xiaopeng Motors faced challenges in the past, including declining sales and product strategy missteps, leading to a drop in its market position from "Wei Xiaoli" to third place [3] - The launch of the MONA M03, priced between 119,800 and 150,000 yuan, has significantly boosted Xiaopeng's sales, with Q1 2025 deliveries increasing by 331% year-on-year, surpassing competitors [3] - Relying solely on the MONA M03 for sales is risky, as the price segment is highly competitive, with established players like BYD already having a cost advantage [3] Group 3 - The range-extended strategy is seen as a pragmatic choice for Xiaopeng Motors to enhance product competitiveness and drive sales, similar to strategies employed by competitors like Leapmotor and Deep Blue [4] - The range-extended vehicle market is experiencing significant growth, with sales reaching approximately 980,000 units from January to May 2025, reflecting an 82% year-on-year increase [4] - To succeed in the competitive landscape, Xiaopeng Motors must continue to innovate in technology, products, and brand strength while managing costs and supply chains effectively [4]

1.【吉利汽车将进军意大利市场，计划四季度推出两款SUV】汽车经销商安利捷（Jameel Motors） 7月3日宣布同吉利汽车签署意大利分销协议，将吉利的新能源车引入意大利市场。根据声明，吉利计 划第四季度在意大利推出两款运动型SUV：纯电版EX5和一款插电式超级混动SUV。（新浪财经） 2.【深蓝S07在挪威上市，深蓝汽车正式进入欧洲市场】当地时间7月3日，深蓝汽车在挪威发布深蓝 S07，以此宣布正式进入欧洲市场。界面新闻了解到，今年二季度，深蓝S07还将在德国、荷兰、英 国等市场上市，并进一步推动葡萄牙，希腊，丹麦、西班牙、意大利等市场的进入。深蓝汽车第二款 进入欧洲市场的车型为深蓝S05，该公司还计划在未来几年内推出一系列针对欧洲市场的定制车型。 （界面新闻） 3.【丰田RAV4超特斯拉Model Y成2024年全球销冠】市场研究公司JATO Dynamics的数据显示， 2024年，丰田RAV4以微弱优势超过特斯拉Model Y成为全球销量最高的车型。丰田RAV4去年的全 球销量约118.7万辆，同比增长11%；特斯拉Model Y全球销量约118.5万辆，同比下降3%。整体 来看，排名前十的车型有 ...

凤凰网科技讯 北京时间7月4日，据电动汽车网站Electrek报道，市场研究公司JATO dynamics的数据显 示，2024年，丰田RAV4以0.16%的优势击败特斯拉Model Y，成为全球销量最高的车型。 根据JATO Dynamics分析师费利佩·穆尼奥斯(Felipe Munoz)编制的新数据，埃隆·马斯克(Elon Musk)对特 斯拉品牌造成的损害，足以让Model Y失去全球销量冠军的宝座，尽管这一差距非常微小。 数据显示，丰田RAV4以不到3000辆的微弱领先优势超越了特斯拉Model Y，成为新的全球新冠。RAV4 2024年的全球销量约为118.7万辆，同比增长11%；特斯拉Model Y全球销量约为118.5万辆，同比下降 3%。这对丰田来说是一个了不起的成就，因为2024年是现款车型的最后完整销售年份。尽管2025年初 才推出改款车型，Model Y在2024年的表现依然相当稳健。 2024销量前十的车型 在前十排名中，特斯拉Model 3还以56万的销量排名第九，同比增长10%。比亚迪（002594）秦排在第 十位，使得全球销量前十中共有三款插电式车型。 自2023年第一季度以来 ...

Core Insights - BYD leads the new energy vehicle market with a total sales of 2.146 million units in the first half of the year, significantly ahead of competitors [1][3] - The competition among major automotive manufacturers is intensifying, with a focus on achieving over one million units in sales to be considered among the top players [1][4] Group 1: Sales Performance - BYD achieved a remarkable sales figure of 2.146 million units, marking a year-on-year growth of 208.64% [3] - SAIC Motor reported sales of 2.053 million units, a year-on-year increase of 12.35% [3] - Geely's sales reached 1.409 million units, with a substantial year-on-year growth of 47% [4] - Changan Automobile and Chery both surpassed one million units, with sales of 1.355 million and 1.26 million units respectively [4] Group 2: Market Strategies - BYD's multi-brand strategy, including the Ocean and Dynasty series, has allowed it to capture significant market share in the 60,000 to 300,000 yuan price range [5] - Changan's Avita brand launched the Avita 06 model targeting the under 300,000 yuan market, directly competing with BYD's popular models [5][6] - Geely is expanding its lineup with new models like the Galaxy Star 8, priced at 115,800 yuan, to strengthen its presence in the competitive market [6] Group 3: Technological Advancements - The competition is not only in sales but also in technological advancements, with companies enhancing their smart driving systems [7] - BYD introduced the "Heavenly Eye" system, which has sparked a race among manufacturers to improve their intelligent driving technologies [6][7] - Geely's new intelligent driving solution, "Qianli Haohan," will be applied across its Galaxy brand, catering to various consumer needs [6] Group 4: International Expansion - BYD's overseas sales reached over 470,000 units in the first half of the year, with a significant growth of 229.8% in June alone [8] - SAIC Motor's overseas sales and exports amounted to 494,000 units, reflecting a year-on-year growth of 1.27% [9] - Chery's exports exceeded 550,000 units, contributing 44% to its total sales, highlighting the importance of international markets for growth [9]

随着主流车企年中考陆续"交卷"，零跑汽车领跑"顶流"的新造车板块，同时在"百万辆俱乐部"的巨头之 争中，比亚迪成为自主大厂"围追"的目标。7月3日，北京商报记者梳理发现，今年上半年，比亚迪、上 汽、一汽、吉利、长安、奇瑞六家车企集团销量超百万辆。其中，比亚迪更以214.6万辆稳居榜首。 多家车企提速杀入消费级车型市场，均瞄准该市场的增长潜力。据统计，今年5月，国内B级电动车批 发量同比增长11%，环比增长10%，A级电动车批发量同比增长1个百分点，占纯电动车型整体份额的 23%。中国汽车流通协会乘用车市场信息联席分会秘书长崔东树表示："经济型电动车增长是可持续 的，只有经济型电动车普及才能真正拉动车市增量。" "百万辆"已成为车企能否跻身销量年中"大考"前五的硬性标准。随着比亚迪的销量"一骑绝尘"，如何在 激烈的国内车市竞争中争夺更多份额，成为各自主品牌大厂的KPI之一，"围追"比亚迪，成为比亚迪。 头部之争 214.6万辆，比亚迪再夺车市上半年销冠，毫无悬念。2022年3月，比亚迪宣布全面"断油"，当年便以全 年186.3万辆、同比增长达208.64%的成绩反超"南北"大众跻身头部车企。随后，比亚迪开始加速 ...

2024年年底，上汽集团将飞凡汽车重新纳入荣威的体系，而这两个品牌的整合，如今却被外界戏谑地称为"将小孩送回幼儿园"。这场"联姻"看 似是上汽乘用车对"内耗"问题的一次止血之举，实则暴露出传统车企在新能源转型过程中所面临的深层困境：当品牌向上突破乏力时，合并是否就 成了逃避现实的"安慰剂"？ 仓促整合，效果难显 飞凡汽车的独立曾被上汽集团视为冲击高端新能源市场的关键一步。2021年，飞凡从荣威R品牌升级为独立品牌，定价直接锚定20万 - 30万元区间，试 图与特斯拉、蔚来等新势力品牌正面交锋。然而，现实却给了上汽乘用车沉重一击：飞凡F7上市首月销量仅815辆，飞凡R7更是长期在三位数销量徘徊。 荣威品牌的衰落则更具戏剧性。2016年，荣威RX5以"全球首款互联网汽车"的概念横空出世，月销一度突破2.8万辆，但随后因车机系统卡顿、质量问 题频发，口碑急转直下。此后，荣威品牌频繁更换品牌定位，从"年轻化"到"国潮"，再到"科技新主流"，却始终未能打造出第二款爆款车型。2024年，荣威 推出全新D系列车型，试图通过"油电同价"策略抢占市场，但荣威D6 DMH混动版5月销量仅2001辆，与比亚迪秦L DM-i月销3万 ...

Core Viewpoint - The Ministry of Industry and Information Technology and the China Automobile Industry Association advocate against disorderly price competition, promoting fair market practices to foster healthy industry development [1] Group 1: Market Competition Dynamics - Car manufacturers are shifting focus from price competition to technological innovation and enhancing user experience, recognizing that long-term competitive advantages cannot be achieved solely through pricing strategies [1][10] - Despite the shift, price competition remains prevalent in terminal sales, with 4S dealerships employing various limited-time promotional activities to capture market share [1] Group 2: Promotional Strategies - Many 4S dealerships are implementing aggressive promotional strategies, such as cash discounts and additional incentives, to attract customers during events like the "6.18 Mid-Year Sale" [2][3] - For instance, a BMW dealership offers a cash discount of up to 10,000 yuan, with some models seeing discounts as high as 50%, indicating a significant reduction from the official price [2] - Toyota's promotional activities also reflect substantial cash discounts, with some models offering up to 60,000 yuan in total incentives [3] Group 3: Inventory and Supply Chain Challenges - The industry faces high inventory levels, with national passenger car inventory reaching 3.5 million units in April, a 120,000-unit increase from the previous year, necessitating promotional strategies to alleviate stock pressure [5] - Sales personnel emphasize that accepting in-stock vehicles can lead to greater discounts, highlighting the need for manufacturers to manage inventory effectively [5] Group 4: Economic Pressures on Dealers - The automotive industry is experiencing significant economic pressure, with profit margins projected to drop to 4.3% in 2024, below the average for downstream industries [9] - A substantial portion of dealers are facing financial difficulties, with 41.7% reporting losses, and 84.4% experiencing price discrepancies that threaten their viability [9] Group 5: Consumer Behavior and Market Trends - Despite the industry's recognition of the dangers of price wars, consumer attraction through cost-effectiveness remains a critical sales strategy, as evidenced by the ongoing reliance on promotional pricing [10] - Sales personnel express confidence in their products and technologies, actively promoting new features to enhance consumer appeal, indicating a gradual shift away from price-centric sales tactics [10]

以下文章来源于DT商业观察 ，作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和 研究机构的禀赋，厘清趋势和商业间的关系，用年轻化的视角认识商业世界。 "特斯拉今年都'下乡'卖到农村了""老家18线城市，竟然这么多充电桩？"……社交平台上，网友们的讨论呈 现出了一个新趋势—— 新能源汽车的舞台，从最初聚焦于繁华的一二线城市，延伸至四五线城市。 数据印证了这一转变。仅用四年时间（2020-2024年），新能源车在三线及以下城市的销量便从不足50万辆 飙升至突破500万辆。其增速不仅跑赢大盘，市场份额更从32.1%大幅跃升至47.1%，几乎占据半壁江山。 这股来自下沉市场的强劲购买力，正在重塑行业版图。 我们不禁好奇，哪些新能源车型在下沉市场热销？ 是谁在买单？他们的购车偏好，又与一二线城市消费者有何不同？ 低线级城市最受欢迎的车：宏光MINIEV、星愿、海鸥 下沉市场的新能源热潮与差异，首先体现在了畅销车型的榜单上。根据易车榜发布的2025年1季度各线城市 车型销量排名，不同线级人群对车型的喜爱程度展现出比较大的差异。 一线和新一线城市 ...

以下文章来源于DT商业观察 ，作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和 研究机构的禀赋，厘清趋势和商业间的关系，用年轻化的视角认识商业世界。 来源丨DT 商业观察（ID：DTcaijing） "特斯拉今年都'下乡'卖到农村了""老家18线城市，竟然这么多充电桩？"……社交平台上，网友们的 讨论呈现出了一个新趋势—— 作者丨 徐美慧 编辑丨张晨阳 图源丨五菱银标官博 新能源汽车的舞台，从最初聚焦于繁华的一二线城市，延伸至四五线城市。 数据印证了这一转变。仅用四年时间（2020-2024年），新能源车在三线及以下城市的销量便从不 足50万辆飙升至突破500万辆。其增速不仅跑赢大盘，市场份额更从32.1%大幅跃升至47.1%，几乎 占据半壁江山。 这股来自下沉市场的强劲购买力，正在重塑行业版图。我们不禁好奇，哪些新能源车型在下沉市场热 销？是谁在买单？他们的购车偏好，又与一二线城市消费者有何不同？ 低线级城市最受欢迎的车：宏光MINIEV、星愿、海鸥 下沉市场的新能源热潮与差异，首先体现在了畅销车型的榜单上。 根据易车榜发布的20 ...