新310服务模式

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对话网商银行马晓航:这波AI浪潮会让普惠金融“无死角”
Di Yi Cai Jing Zi Xun· 2025-09-15 07:42
Core Insights - The article discusses the evolution of Wangshang Bank from a digital bank to an AI bank, aiming to serve as the CFO for millions of small and micro enterprises in China [1][20] - The bank's new "310" service model emphasizes comprehensive understanding of clients, personalized expert services, and real-time interactions [7][20] Group 1: AI Integration - Wangshang Bank aims to leverage AI to address the daily operational needs of small and micro enterprises, enhancing loan stability, marketing precision, and investment returns [6][11] - The bank's AI CFO will provide comprehensive financial services, including operational advice, bill management, and assistance in bidding processes [11][20] Group 2: Customer Understanding - The new "310" model focuses on understanding customer needs through extensive data collection while adhering to privacy principles [9][7] - Wangshang Bank currently serves approximately 68 million small and micro clients, accounting for about one-third of such enterprises in China [10] Group 3: Technological Advancements - The bank employs a significant proportion of its workforce in technology roles, with around 67% of its 1,900 employees dedicated to tech [10] - Innovations include video-based due diligence to assess business conditions more effectively, enhancing the accuracy of loan assessments [14][16] Group 4: Future Outlook - Wangshang Bank's mission remains focused on technology-driven services for small and micro enterprises, expanding its offerings beyond loans to include payment, investment, and bill services [20] - The bank believes that AI will not create a zero-sum game in the banking sector, but rather enhance service efficiency across both large and small banks [18]