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网商银行信息科技部总经理马晓航:人工智能推动银行业迈向“AI银行”时代
Cai Jing Wang· 2025-11-27 03:38
Core Insights - The article discusses the strategic vision of Wangshang Bank, which aims to leverage AI technology to transform its services for small and micro enterprises, ultimately positioning itself as their "AI CFO" over the next decade [1][4]. Group 1: Strategic Goals - Wangshang Bank has introduced a new "New 310" goal, which emphasizes 360-degree user perception, one-on-one expert service, and zero-delay real-time interaction, aiming to provide personalized financial advisory services [1][3]. - The transition from the original "310" model, which focused on speed, to the "New 310" model, which prioritizes understanding customer needs, reflects the bank's commitment to enhancing customer experience [3][4]. Group 2: AI Integration - The bank's strategy involves deepening AI applications across various financial sectors, enabling AI to become a professional assistant in each business area [5]. - Wangshang Bank aims to empower employees with AI rather than replace them, fostering a workforce of "super individuals" who can provide high-quality services to small and micro enterprises [5]. Group 3: AI Applications - Current AI applications at Wangshang Bank focus on three main areas: AI lending, AI marketing, and AI wealth management [6]. - The bank plans to equip each small and micro enterprise with an AI lending expert, supported by intelligent assistants to assess credit risk and match financing needs accurately [7]. Group 4: Financial Solutions - Wangshang Bank has developed AI-driven wealth management solutions that enhance investment managers' capabilities, helping to stabilize product scales and improve returns [8]. - The bank's future plans include providing comprehensive financial services through AI, such as daily operational suggestions for business owners and end-to-end management of financial documents [8][9].
对话网商银行马晓航:这波AI浪潮会让普惠金融“无死角”
Di Yi Cai Jing Zi Xun· 2025-09-15 07:42
Core Insights - The article discusses the evolution of Wangshang Bank from a digital bank to an AI bank, aiming to serve as the CFO for millions of small and micro enterprises in China [1][20] - The bank's new "310" service model emphasizes comprehensive understanding of clients, personalized expert services, and real-time interactions [7][20] Group 1: AI Integration - Wangshang Bank aims to leverage AI to address the daily operational needs of small and micro enterprises, enhancing loan stability, marketing precision, and investment returns [6][11] - The bank's AI CFO will provide comprehensive financial services, including operational advice, bill management, and assistance in bidding processes [11][20] Group 2: Customer Understanding - The new "310" model focuses on understanding customer needs through extensive data collection while adhering to privacy principles [9][7] - Wangshang Bank currently serves approximately 68 million small and micro clients, accounting for about one-third of such enterprises in China [10] Group 3: Technological Advancements - The bank employs a significant proportion of its workforce in technology roles, with around 67% of its 1,900 employees dedicated to tech [10] - Innovations include video-based due diligence to assess business conditions more effectively, enhancing the accuracy of loan assessments [14][16] Group 4: Future Outlook - Wangshang Bank's mission remains focused on technology-driven services for small and micro enterprises, expanding its offerings beyond loans to include payment, investment, and bill services [20] - The bank believes that AI will not create a zero-sum game in the banking sector, but rather enhance service efficiency across both large and small banks [18]
对话网商银行马晓航:这波AI浪潮会让普惠金融“无死角”
第一财经· 2025-09-15 07:37
Core Viewpoint - The article discusses the evolution of Wangshang Bank from a digital bank to an AI bank, aiming to serve as a CFO for millions of small and micro enterprises in China, leveraging AI technology to enhance financial services and decision-making for these businesses [1][33]. Group 1: New Goals and Services - Wangshang Bank has set a new goal to become the CFO for ten million small and micro enterprises, emphasizing the importance of professional financial services beyond just providing financial products [1][4]. - The bank's new "310" service model focuses on providing comprehensive, personalized services to clients, ensuring a deep understanding of their needs and real-time interaction [8][7]. Group 2: AI Integration in Services - AI will be integrated into various aspects of banking services, including credit, marketing, and wealth management, addressing the real pain points and needs of small and micro enterprises [6][15]. - The AI CFO will offer services such as operational advice, bill management, and assistance in bidding processes, streamlining financial operations for small businesses [15][18]. Group 3: Customer Understanding and Data Security - Wangshang Bank emphasizes the importance of understanding customer needs while adhering to strict data privacy principles, ensuring minimal data collection based on customer consent [9][12]. - The bank has achieved international certifications for privacy protection and information security, reinforcing its commitment to data safety [9]. Group 4: Workforce and Technology - The bank currently serves 68 million small and micro customers, accounting for about one-third of such enterprises in China, with a workforce of approximately 1,900 employees, 67% of whom are in technology roles [11][12]. - The bank has developed a unique approach to credit approval by training AI models using expert insights, achieving a 90% consistency rate between human and machine assessments [21][22]. Group 5: Future Outlook and Industry Impact - Wangshang Bank believes that AI will not create a zero-sum game in the banking industry; instead, it will enhance service efficiency for both large and small banks, benefiting the entire sector [31]. - The bank's mission remains focused on technology-driven services for small and micro enterprises, adapting to changes in the business landscape while maintaining its core values [33].