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且到老街喫茶去——长沙东茅街茶馆激活消费新场景
Xin Hua She· 2026-01-19 08:04
晨光照射在长沙国金中心大厦的玻璃幕墙上,不远处的东茅街已升腾起茶汤与早餐的热气。清晨7点 多,61岁的长沙市民吴升号走进东茅街茶馆,熟稔地点上一杯茶、一碗粉后,寻了个空位坐下。 慢慢地,老式四方桌旁坐满了人,茶馆愈发热闹。卖报纸的老人挎着布包穿梭吆喝,年轻女生在座位上 合影留念,拖着行李箱的游客不时进出…… 毗邻长沙市中心商圈、由闲置厂房改造而成的东茅街茶馆,保留着老建筑的木梁、水泥地和斑驳墙体, 摆放有各种老式桌椅和古早物件,配上大门上"莫说何事且喫茶去,闲话家常便入禅来"的对联,瞬间将 人拉回20世纪的长沙街巷。 "我每天一大早就来这里,跟朋友们喝喝茶、聊聊天。"吴升号说,东茅街茶馆物美价廉,在这里和老友 闲谈,是最惬意的消遣,"无论你在这里坐多久,都不会有服务员催促,很安心"。 2元一个的长沙特色小吃葱油粑粑、5元一盘花生瓜子、8元一杯无限续水的茶……相对平价的定价体 系,让东茅街茶馆成为全年龄段的"社交乐园"。 北京游客李萌璐按照社交平台上的攻略,连续两天来到东茅街茶馆打卡:"第一天下午拍了很多照片, 第二天特意赶早吃早茶,我在这里收获了很新奇的体验。" 对已退休的摄影爱好者郑志刚而言,这方茶馆正是" ...
单店日均客流破万、备受央视关注,现象级“方志茶馆”背后的商业哲学
混沌学园· 2025-11-10 12:01
Core Insights - The article discusses the unique business model of Dongmao Street Tea House, which focuses on local elderly customers rather than tourists, achieving high daily foot traffic through affordable pricing and cultural engagement [2][3][14] - The founder, Jian Ming, emphasizes a philosophy of slow business that prioritizes cultural value and community over rapid growth and standardization [17][23] Business Model and Philosophy - Jian Ming's entrepreneurial journey includes three major projects, with the latest being Dongmao Street Tea House, which serves as a cultural and social space rather than just a dining venue [5][7] - The tea house aims to blend cultural storytelling with a unique pricing strategy, offering items priced at 2, 5, and 8 yuan to create a memorable customer experience [10][11] - The concept of "commercialized public space" is introduced, balancing social value with profitability, allowing the tea house to host cultural events without charging entry fees [12][19] Target Audience and Community Engagement - The primary focus on local elderly residents has proven successful, as their support has naturally attracted tourists, creating a community-centric business model [14][27] - The tea house serves as a platform for intergenerational interaction, encouraging young people to engage with the elderly, thus fostering cultural exchange [15][27] Future Outlook and Industry Position - Jian Ming expresses a commitment to maintaining a "slow" growth strategy, avoiding the pitfalls of over-expansion and preserving the tea house's cultural essence [17][18] - The article highlights the importance of cultural depth and unique storytelling as key differentiators in a market that may become saturated with similar concepts [18][19] - The tea house is positioned as a new cultural hub, aiming to redefine community spaces in the context of modern urban life [23][27]
江苏方志大讲堂暨史志“镇”有益润州专场开讲
Zhen Jiang Ri Bao· 2025-09-15 23:45
此次"江苏方志大讲堂"暨史志"镇"有益活动旨在让大家更深入地了解镇江地方历史、了解优秀传统 文化。市史志办负责人表示,将持续推进史志"镇"有益品牌建设,深度激活史志文化场馆馆藏优势,把 史志文化成果展示给群众,更好地赓续中华文脉薪火,融汇古今智慧,坚持地方志"为党立言、为国存 史、为民修志"的初心使命,筑牢精神引领之基,持续提升中华文化影响力,为"推进文化自信自强,铸 就社会主义文化新辉煌"贡献方志力量。(戴芸 记者 胡建伟) 活动现场,省志办、省方志馆、镇江市史志办、润州区史志办向镇江农商银行赠送《江南通史》丛 书12本,还有《镇江市志》《镇江年鉴》《镇江图鉴》《镇江老字号》等有关镇江的志鉴地情书籍,以 及《润州记忆》《润州这十年》画册和近年来的编研成果。 大讲堂特邀中国作家协会会员、中国美术家协会会员镇江市高等专科学校终身教授、江苏国际文化 交流中心理事、江苏文化名人王川作"画说千年润州"专题讲座。王川以他几十年来为镇江所作的《南山 胜境图》《千里江山图》《百里京江 河山妖娆》等壁画为索引,串联讲述镇江尤其是润州的地理资 源、历史文化,畅谈润州的前世今生,感叹今天润州的山川之美。 近日,江苏方志大讲堂暨史 ...