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单店日均客流破万、备受央视关注,现象级“方志茶馆”背后的商业哲学
混沌学园· 2025-11-10 12:01
Core Insights - The article discusses the unique business model of Dongmao Street Tea House, which focuses on local elderly customers rather than tourists, achieving high daily foot traffic through affordable pricing and cultural engagement [2][3][14] - The founder, Jian Ming, emphasizes a philosophy of slow business that prioritizes cultural value and community over rapid growth and standardization [17][23] Business Model and Philosophy - Jian Ming's entrepreneurial journey includes three major projects, with the latest being Dongmao Street Tea House, which serves as a cultural and social space rather than just a dining venue [5][7] - The tea house aims to blend cultural storytelling with a unique pricing strategy, offering items priced at 2, 5, and 8 yuan to create a memorable customer experience [10][11] - The concept of "commercialized public space" is introduced, balancing social value with profitability, allowing the tea house to host cultural events without charging entry fees [12][19] Target Audience and Community Engagement - The primary focus on local elderly residents has proven successful, as their support has naturally attracted tourists, creating a community-centric business model [14][27] - The tea house serves as a platform for intergenerational interaction, encouraging young people to engage with the elderly, thus fostering cultural exchange [15][27] Future Outlook and Industry Position - Jian Ming expresses a commitment to maintaining a "slow" growth strategy, avoiding the pitfalls of over-expansion and preserving the tea house's cultural essence [17][18] - The article highlights the importance of cultural depth and unique storytelling as key differentiators in a market that may become saturated with similar concepts [18][19] - The tea house is positioned as a new cultural hub, aiming to redefine community spaces in the context of modern urban life [23][27]
江苏方志大讲堂暨史志“镇”有益润州专场开讲
Zhen Jiang Ri Bao· 2025-09-15 23:45
此次"江苏方志大讲堂"暨史志"镇"有益活动旨在让大家更深入地了解镇江地方历史、了解优秀传统 文化。市史志办负责人表示,将持续推进史志"镇"有益品牌建设,深度激活史志文化场馆馆藏优势,把 史志文化成果展示给群众,更好地赓续中华文脉薪火,融汇古今智慧,坚持地方志"为党立言、为国存 史、为民修志"的初心使命,筑牢精神引领之基,持续提升中华文化影响力,为"推进文化自信自强,铸 就社会主义文化新辉煌"贡献方志力量。(戴芸 记者 胡建伟) 活动现场,省志办、省方志馆、镇江市史志办、润州区史志办向镇江农商银行赠送《江南通史》丛 书12本,还有《镇江市志》《镇江年鉴》《镇江图鉴》《镇江老字号》等有关镇江的志鉴地情书籍,以 及《润州记忆》《润州这十年》画册和近年来的编研成果。 大讲堂特邀中国作家协会会员、中国美术家协会会员镇江市高等专科学校终身教授、江苏国际文化 交流中心理事、江苏文化名人王川作"画说千年润州"专题讲座。王川以他几十年来为镇江所作的《南山 胜境图》《千里江山图》《百里京江 河山妖娆》等壁画为索引,串联讲述镇江尤其是润州的地理资 源、历史文化,畅谈润州的前世今生,感叹今天润州的山川之美。 近日,江苏方志大讲堂暨史 ...