Core Insights - The United Nations World Tourism Organization (UNWTO) Secretary-General Zurab Pololikashvili highlighted China's significant role in driving tourism development through innovation, emphasizing its rich culture, world-class cities, and strong tourism infrastructure [1][2] - The UNWTO is celebrating its 50th anniversary, focusing on sustainable growth in the tourism sector over the past five decades [1] - Pololikashvili noted that while technology, such as virtual reality, is transforming the industry, the real-life travel experience remains irreplaceable, as people seek unique and authentic experiences [1] Summary by Sections China's Role in Tourism - China is recognized as an important and active member of the UNWTO, contributing significantly to both outbound and domestic tourism, which supports global tourism [2] - The number of "Best Tourism Villages" in China has reached 15, the highest in the world, with seven new villages added in November 2024 [2] Tourism Trends and Predictions - The National Immigration Administration and the Ministry of Transport of China predict that during the combined National Day and Mid-Autumn Festival holidays, daily inbound and outbound travelers will exceed 2 million, with total cross-regional movement reaching 2.36 billion [2] - Pololikashvili praised China's extensive and high-quality tourism infrastructure, which supports a large volume of travel [2] UNWTO's Mission and Initiatives - The UNWTO, headquartered in Madrid, Spain, is dedicated to promoting sustainable and universally accessible tourism [2] - The "Best Tourism Villages" initiative, launched in 2021, aims to enhance tourism's role in protecting rural areas and cultural heritage [1]

Group 1 - The article emphasizes the successful reform of tourism management in Lushan, Jiangxi, breaking down institutional barriers and addressing historical issues, providing a valuable reference for the innovative development of traditional scenic areas [1] - The tourism management reform includes restructuring institutions for efficiency, implementing a "1+N" model for integrated management, and streamlining administrative and operational functions [1] - A collaborative mechanism involving scenic areas, local governments, and departments has been established to clarify responsibilities and enhance management precision through a unified leadership and tiered responsibility approach [1] Group 2 - The article discusses the innovation in tourism operation and management mechanisms, focusing on the integration of tourism resources, state assets, and management to achieve efficient resource utilization and optimized operations [2] - A cultural tourism holding group has been formed to strengthen overall planning, improve modern corporate governance, and enhance asset scale through strategic restructuring of scenic area assets [2] - The article highlights the importance of targeted marketing strategies aimed at local and youth demographics, the development of themed tourism products, and the integration of arts and culture to create personalized experiences [2]