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新供给激发夏日文旅消费新动能 暑期市场释放高质量发展“新”潜力
Yang Shi Wang· 2025-08-21 07:27
Group 1: Tourism Development in Ningxia - Ningxia has leveraged its natural resources, such as deserts and the Yellow River, to attract a large number of tourists during the summer, leading to an increase in tourism activity [1] - Various scenic spots in Ningxia have upgraded their tourism products, offering new experiences for visitors, including activities like Yellow River rafting and sand sliding [1] - The region is creating a "day and night" consumption model by hosting nighttime events such as desert music concerts and fireworks shows, ensuring seamless service from sunrise to sunset [3] Group 2: Interactive and Cultural Experiences - At the Western Xia Mausoleum Museum, tourists can engage with interactive entertainment projects like XR games, VR animations, and 4D films to learn about historical contexts and appreciate cultural relics [5] - The Western Xia Mausoleum scenic area has also introduced various cultural and creative products for visitors to purchase [7] Group 3: Innovative Tourism in Shandong - In Qihe County, Shandong, innovative tourism formats such as educational tours have been developed to stimulate the local tourism market, effectively driving growth [8] - A large immersive epic drama is being performed in a theater, utilizing modern light and digital technology to bring ancient civilization to life, followed by fireworks and water shadow shows [10] Group 4: Low-Consumption Tourism Trends in Hunan - "Low-consumption tourism" has gained popularity among young travelers, featuring activities that require minimal physical exertion while maximizing comfort, such as elevator-assisted mountain climbing and gentle rafting [13] - The introduction of a "slow version" bungee jump has attracted many young visitors, significantly boosting ticket sales for the scenic area [17] - The Wuzhifeng Scenic Area in Hunan has transformed its offerings to a "laid-back mode" with extensive accessibility features, resulting in a notable increase in visitors [19][21] Group 5: Indoor Attractions in Chongqing - Due to high temperatures, residents in Chongqing are increasingly visiting indoor amusement parks and museums for relief, injecting vitality into the summer tourism market [22] - An indoor marine world in Chongqing features dolphin shows and ethnic-themed water activities, along with interactive games that are popular among families [24] - The Natural History Museum in Chongqing has become a favored spot for families seeking a cool environment, with visitor numbers expected to exceed 200,000 this summer [25]
连续4年全线水流贯通 京杭大运河水清岸绿业态新
Ren Min Ri Bao· 2025-07-14 00:38
Core Viewpoint - The article discusses the successful implementation of water replenishment in the Grand Canal, highlighting the ecological and economic benefits resulting from the restoration of water flow and the development of new industries along the canal [1][5]. Group 1: Water Replenishment and Management - The Grand Canal has achieved continuous water flow for four consecutive years since 2022, with the replenishment task for 2025 starting in February and completed by July [1][2]. - The replenishment focuses on the northern sections of the Grand Canal, utilizing multiple water sources including the Yangtze River, Yellow River, and local rainwater, with a total of 7.88 billion cubic meters of water supplied, exceeding the planned amount by 142% [3][4]. - Advanced monitoring technologies, including drones and real-time water flow measurement, are employed to ensure effective water management and distribution along the canal [4][8]. Group 2: Ecological and Economic Impact - The restoration of water flow has led to improved water quality and increased water surface area in the northern sections of the Grand Canal, with a total infiltration of 5.31 billion cubic meters from 2022 to 2024 [6][7]. - The revitalization of the canal has spurred new economic activities, such as rural tourism and outdoor sports, enhancing local livelihoods and promoting cultural heritage [6][7]. - The initiative aims to create a sustainable water management system that balances irrigation needs and ecological restoration, with a focus on long-term benefits for the surrounding communities [8][9].
以“小而美”场景焕新盘活城市闲置空间
Chang Sha Wan Bao· 2025-06-30 07:12
Core Viewpoint - The article discusses the transformation of urban renewal and cultural tourism markets in China, emphasizing the shift from traditional heavy asset models to a "small but beautiful" approach that focuses on emotional value and personalized experiences [3][5]. Theoretical Core and Methodological Framework - The "small but beautiful" scenario renewal theory is introduced as an innovative concept to address changes in the cultural tourism market, relying on light assets, agility, and collaborative networks [3][5]. - The methodology consists of three main modules: a three-dimensional space renewal system, a golden triangle collaborative mechanism, and a light asset closed-loop operation model [5][6]. Innovative Practices in Three-Dimensional Space Renewal - In flat space, the focus is on functional reorganization and scene connection, exemplified by the Guangdong Yunfu service area, which increased surrounding traffic by 40% and commercial value by 2.3 times [7]. - In vertical space, the Shanghai M50 creative park utilizes vertical layout to create an art industry ecosystem, achieving a 50% rent premium [8]. - In network space, digital technologies like VR/AR are used to break physical boundaries, as seen in Zhangjiajie’s metaverse scenic area, where online derivative income exceeded ticket revenue by 30% [8]. Golden Triangle Collaborative Mechanism - The government plays a crucial role in guiding urban renewal through policies that attract social capital, as demonstrated by Zhengzhou's successful utilization of idle assets [9]. - Capital innovation is essential for addressing funding challenges in urban renewal projects, with new financial products like phased loans being introduced [10]. - Enterprises focus on cultural IP incubation and commercial transformation, leading to significant visitor increases and revenue growth in various projects [11][12]. Implementation Pathways for Light Asset Closed-Loop Operation Model - Modular design is implemented to reduce costs and enhance efficiency, as shown in Chengdu's mall renovation, which cut construction time by 30% and costs by 25% [13]. - Digital operations are emphasized for precise management and enhanced visitor experiences, with Huangshan's old street achieving a 100% increase in foot traffic [13]. - Asset securitization is utilized to accelerate capital recovery, exemplified by a project in Guangzhou that reduced investment recovery time from 7.2 years to 2.8 years [14]. Practical Cases of Space Transformation - Various successful transformations are highlighted, including the Zhangjiajie metaverse scenic area, Nanjing's historical district, and the M50 creative park, each demonstrating innovative approaches to urban renewal [15][16]. Ecological Partnership Relationship Construction - A four-dimensional collaborative mechanism is proposed, clarifying roles among government, capital, enterprises, and society to ensure effective project execution [18]. - A dynamic profit-sharing model is suggested to balance interests among stakeholders, ensuring sustainable cooperation [18]. - A comprehensive risk prevention system is recommended to mitigate potential risks throughout the project lifecycle [18].
打破壁垒 创新兴旅
Jing Ji Ri Bao· 2025-06-22 22:08
Group 1 - The article emphasizes the successful reform of tourism management in Lushan, Jiangxi, breaking down institutional barriers and addressing historical issues, providing a valuable reference for the innovative development of traditional scenic areas [1] - The tourism management reform includes restructuring institutions for efficiency, implementing a "1+N" model for integrated management, and streamlining administrative and operational functions [1] - A collaborative mechanism involving scenic areas, local governments, and departments has been established to clarify responsibilities and enhance management precision through a unified leadership and tiered responsibility approach [1] Group 2 - The article discusses the innovation in tourism operation and management mechanisms, focusing on the integration of tourism resources, state assets, and management to achieve efficient resource utilization and optimized operations [2] - A cultural tourism holding group has been formed to strengthen overall planning, improve modern corporate governance, and enhance asset scale through strategic restructuring of scenic area assets [2] - The article highlights the importance of targeted marketing strategies aimed at local and youth demographics, the development of themed tourism products, and the integration of arts and culture to create personalized experiences [2]
端午假期陕西推出500余项文旅活动
Shan Xi Ri Bao· 2025-05-31 00:12
Core Points - During the Dragon Boat Festival holiday, Shaanxi will launch 501 cultural and tourism activities to enrich the holiday experience for citizens and tourists [1][2] - Various public cultural venues will host 26 activities, including immersive performances and exhibitions related to local culture and heritage [1] - A total of 475 activities will be organized across the province, featuring traditional customs, artistic performances, and tourism promotions [2] Group 1 - Shaanxi's cultural and tourism department is promoting a diverse range of activities, including folk culture and intangible cultural heritage exhibitions [1][2] - Key events include the immersive performance "Impression of Shaanbei" and a children's music concert at the provincial cultural center [1] - The provincial library will host events such as the "Remarkable Ancient Technology - Traditional Chinese Medicine" exhibition and the first Shaanxi International Children's Art Biennale [1] Group 2 - Local cities will host unique events, such as a diabolo competition in Qianyang and equestrian performances at Guanshan Grassland [2] - Traditional activities like dragon boat races will take place in Yan'an and Yulin, highlighting local customs [2] - Nearly a hundred cultural and tourism benefit activities will be offered, including free experiences and discounts to enhance public participation [2]
体旅融合添彩峨眉山
Group 1 - The 2025 China Mountain Trail Running Open (Leshan·Emei Mountain Station) and the "Emei Travel Co., Ltd." Cup 2025 Emei Mountain Trail Challenge attracted over 4,500 trail runners from around the world to Sichuan Emei Mountain, a UNESCO World Heritage site [1] - Emei Mountain is actively creating new scenarios for the integration of sports and tourism, offering unique tourism routes that include intangible cultural heritage experiences, Zen tea tasting, and specialty cuisine, providing a full-service experience for participants and visitors [1] - Emei Mountain Tourism Co., Ltd. is focusing on transforming from a traditional cultural tourism enterprise to an emerging cultural tourism complex, enhancing its offerings in ticketing, hotels, cable cars, and tea industry, while also developing digital economy, immersive performances, educational tourism, and cultural media [1] Group 2 - The company is promoting the upgrade from traditional sightseeing to leisure vacations, health and wellness retreats, and cultural experiences, while continuously advancing the integration of sports and cultural tourism [1] - Emei Mountain has been actively participating in various sports events, including the China Super Football League, National Bridge Championship, Sichuan Provincial Games, and Leshan Marathon, aiming to build a "National Sports Tourism Demonstration Base" to enhance its influence and competitiveness in the international tourism market [1]
丰富优质文化产品供给
Jing Ji Ri Bao· 2025-04-23 22:15
Core Insights - The cultural and entertainment industry in China is experiencing rapid growth, driven by innovative cultural products and experiences that enhance consumer engagement and contribute to national soft power [1][2] Economic Impact - The revenue of large-scale cultural and related industries in China is projected to reach 14.15 trillion yuan in 2024, with new cultural formats contributing 65.7% of this growth, indicating significant potential for further expansion [1] - The integration of cultural tourism and commercial activities is emerging as a vital force for boosting domestic demand, stabilizing growth, and promoting employment [1] Cultural Significance - High-quality cultural entertainment products play a crucial role in preserving cultural heritage and enhancing cultural confidence among the population [2] - Successful cultural products, such as the animated film "Ne Zha" and the video series by Li Ziqi, have gained international recognition, showcasing the importance of cultural exports in enhancing national soft power [2] Challenges and Opportunities - The industry faces structural challenges, including severe homogenization, low integration of immersive experiences, and insufficient technological empowerment [3] - There is a need to prioritize content quality and diversify cultural entertainment offerings to meet evolving consumer demands [3] Strategic Recommendations - The industry should focus on creating a fusion ecosystem that encourages collaboration across different cultural sectors, enhancing the overall consumer experience [3] - Emphasizing technological integration, such as AI and blockchain, can significantly improve the quality and uniqueness of cultural products [4] - Policy support is essential for fostering innovation, simplifying regulatory processes, and nurturing talent in the cultural sector [4] - A deeper exploration of cultural content is necessary to create high-quality products that resonate with contemporary audiences while preserving traditional values [4]
春日市场消费旺 吉林文旅动力足
Core Insights - The spring tourism market in Jilin has seamlessly transitioned from the winter ice and snow season, showcasing vibrant spring activities and attracting a large number of visitors [1] Group 1: Spring Tourism Activities - Popular activities include flower viewing, park visits, mountain climbing, and fruit picking, with significant increases in search interest for "spring outings" compared to the previous year [2] - The city of Changchun has seen a surge in visitors to scenic spots like Jingyuetan, where families enjoy outdoor activities [2] - Strawberry picking in Shuangyang District has become a favored choice for families, highlighting the appeal of agricultural tourism [2] Group 2: Themed Events and Attractions - Tonghua City launched a "Spring Rhythm Tonghua Flower World" event, providing a comprehensive flower viewing map that connects various scenic spots [3] - Cultural and historical venues in Jilin have experienced a surge in visitors, with 276,000 people visiting major museums during the Qingming holiday [4] - The Puppet Manchukuo Museum reported over 40,000 visitors during the Qingming holiday, with high attendance rates for performances [4] Group 3: Cultural Engagement and New Experiences - The ongoing "museum fever" reflects a growing public appreciation for traditional Chinese culture, prompting plans for improved services in cultural venues [5] - Jilin is actively exploring new tourism formats and experiences to enhance visitor engagement and maximize consumption potential [6] - The Changchun Botanical and Zoological Park has introduced a night tour project that combines Chinese folklore with international performances, attracting families [7] - The China Korean Ethnic Customs Park is enhancing its offerings with new immersive experiences and service upgrades ahead of the May Day holiday [8]
【真抓实干 打开改革发展新天地】陕西创新消费场景 激活文旅消费新动能 拓展多元消费场景 山西以文化赋能经济社会发展
Yang Shi Wang· 2025-04-03 11:53
Core Insights - Both Shaanxi and Shanxi provinces are actively implementing the important speech by President Xi Jinping at the National Two Sessions, focusing on optimizing cultural products and service supply, innovating consumption scenarios, and fully unleashing the consumption potential in culture and tourism to inject new vitality into economic development [1] Group 1: Shaanxi Province Initiatives - Shaanxi is enhancing cultural tourism consumption by creating immersive experiences, such as the "Chang'an Twelve Hours" themed street and interactive projects at the ancient city wall, which have contributed to nearly 60 million visitors and over 70 billion yuan in total consumption from January to February this year [2] - The province has established a task force consisting of 17 provincial departments to boost cultural tourism consumption, planning over 600 key projects with a total investment of 2.8 trillion yuan to improve service quality across various sectors [2] Group 2: Shanxi Province Developments - Shanxi is leveraging its cultural heritage to drive economic and social development, with over 4 million visitors attracted to Datong through new cultural and creative products and non-heritage cuisine, contributing to a 20.43% year-on-year increase in total visitors across 66 key scenic spots [3] - The province is expanding traditional tourism offerings by introducing immersive performances, technology-driven experiences, and creative markets, aiming to enhance service facilities and reception capacity to further unlock the consumption potential in culture and tourism [3]