人民日报记者 祝大伟 方圆 1月6日至8日，"世界市长对话·哈尔滨"活动在黑龙江省哈尔滨市举办，来自加拿大、芬兰、德国、 希腊、韩国、泰国、土耳其和中国等国家的城市市长、副市长及市长代表参加。本次活动以"冰雪连接 世界 合作共赢未来"为主题，聚焦冰雪经济可持续发展与全球合作、城市公共治理创新、科技赋能冰雪 产业及"冰雪IP"打造等议题，交流分享冰雪产业发展等方面的经验做法。 冰雪经济 绘就产业新图景 与会城市代表在本次活动中联合发布了《"共享冰雪机遇，共促城市发展"世界市长对话哈尔滨倡 议》，从"各美其美"到"美美与共"，为探索全球城市高质量发展的多元路径集思广益、贡献方案。 "哈尔滨把大自然赋予的冰天雪地转化为冰雪旅游产品和'金山银山'。冰雪文化和冰雪经济正在成 为哈尔滨高质量发展的新动能和对外开放的新纽带，希望与各国城市携手并进、合作共赢，共同谱写高 质量发展新篇章。"哈尔滨市市长王合生表示。 1月6日，暮色降临，哈尔滨冰雪大世界流光溢彩。刚刚参加完"世界市长对话·哈尔滨"活动开幕式 的嘉宾们信步园中。 冰雪文化 交流合作新机遇 "这是难忘的体验，我愿向所有人推荐冰雪大世界——你必须亲自到这里来。"加拿大 ...

百年戏楼里，观众成为剧情的一部分；山水实景中，演出与自然融为一体；城市商圈里，演艺空间与消 费场景无缝衔接…… 舞台大幕次第拉开，2025年中国演出市场交出了一份活力四射的答卷。市场整体规模持续攀升，其中， 音乐剧与沉浸式演艺两大板块表现尤为亮眼，它们不仅以扎实的数据印证了文化消费的强劲复苏，更以 其内在的结构性变化，揭示出中国演出产业蓬勃发展的新逻辑与新动能。 音乐剧市场正迈入稳健发展的新阶段。根据《2025中国音乐剧市场年度报告》，全年演出场次达1.97万 场，票房收入突破18.07亿元，吸引观众818.59万人次。数字增长的背后，是市场生态的深刻优化：引进 经典与原创佳作多元共生，国有院团与民营机构协同发力。音乐剧已从相对小众的舞台艺术，成长为拥 有广泛观众基础、创作活力迸发的重要文化品类，成为激活城市夜间经济、促进文旅融合的强劲引擎。 如果说音乐剧市场体现了专业舞台艺术的强劲势头，那么沉浸式演艺的蓬勃发展，则代表了演出形态与 消费场景的深刻变革。美团数据显示，我国沉浸式演艺市场总体规模持续扩大，形成多元业态并进、差 异化发展的格局。其中，实景剧本演出作为成熟品类保持稳定增长，而强调即时互动与深度参与的 ...

（来源：邯郸日报） 转自：邯郸日报 本报讯（记者李文科）元旦假日，广平县太极广场晨练者络绎不绝，赵王印象城内沉浸式演艺正酣，云 溪小镇的乡野小道上游客拍照打卡，呈现出一幅"文化有魂、旅游有品、产业有势"的文旅新画卷。 这个假日，沉浸体验成新亮点。该县以赵王印象城为核心，深挖赵文化、民俗风情，创新推出沉浸式演 艺、非遗体验工坊、特色美食街区，同步完善智慧导览、休憩驿站等服务设施，打造集文化、休闲、消 费于一体的复合型目的地。游客从"看风景"转向"品文化"，体验感显著提升。 以太极文化为灵魂，广平县系统挖掘非遗资源，升级太极广场、太极公园，重塑太极景观大道风貌；创 新开发太极疗愈、太极茶道雅集、太极冥想静修等沉浸式文创产品，推动太极文化活态传承；构建"医 —养—康—旅"一体化服务体系，串联文化地标，打造"太极文化寻踪"主题旅游线路，形成独具辨识度 的非遗旅游IP。 "下一步，我们将聚焦基础设施完善、产品供给优化、服务品质提升、宣传推广强化四大重点，持续推 动文旅产业向高质量、高能级迈进。"广平县文广旅局党组书记、局长吴海军表示。 ...

Core Insights - The cultural tourism industry parks have evolved from being mere cultural landmarks to becoming vital platforms for regional economic growth and industry integration, driven by policy incentives and innovative practices [3][16] - Various regions are actively expanding the "cultural tourism +" ecosystem, integrating cultural resources with technology, drama, sports, and other elements to create immersive experiences and stimulate consumption [3][16] Policy Support and Innovations - Beijing's Dongcheng District has implemented measures to enhance the quality of cultural industry parks, providing up to 5 million yuan in funding for projects focused on optimizing industrial space and upgrading business models [6][19] - The Haidian District in Beijing has introduced several initiatives to support AI and cultural integration, offering up to 40 million yuan in rewards for projects in gaming, short films, and other cultural sectors [6][19] - Shenzhen's Longgang District has launched specific support policies for AI cultural entrepreneurship, with funding up to 3 million yuan for recognized cultural industry parks and 10 million yuan for original films [8][21] Regional Developments - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference highlighted nine recommended cultural parks, showcasing successful integration of culture, technology, and finance [8][21] - Suzhou's Yuanhetang Cultural Industry Park has signed several key projects in digital culture, including a partnership with the Commercial Press for digital publishing and an immersive experience center based on the "Three-Body" series [8][22] - The Quyang Sculpture Cultural Industry Park has been recognized as a national-level cultural industry demonstration park, focusing on the promotion of traditional crafts and cultural heritage [10][23] Collaborative Efforts - The Huangnan Prefecture in Qinghai is enhancing cooperation with Tianjin's cultural parks to share resources and expertise, aiming to build a sustainable cultural ecosystem [10][24] - Chengdu's Shaocheng International Cultural Creative Valley has established a collaborative platform for education and industry integration, focusing on talent development in the cultural sector [10][24] - The Purple Mountain (Baohe) Cultural Creative Industry Park in Anhui is promoting esports integration with cultural tourism, aiming to boost the local esports industry [10][25]

Core Viewpoint - The selection of 50 cities for the new consumption pilot program aims to address the insufficient supply of high-quality consumption and stimulate innovation in the consumption sector through targeted fiscal support policies, shifting from direct subsidies to optimizing the consumption supply structure [1][3][6] Group 1: Pilot Program Overview - The pilot program includes 50 cities, comprising 4 municipalities, 5 sub-provincial cities, and 41 other cities, focusing on creating new consumption scenarios [4] - The program emphasizes three main support directions: launching new products, diverse service consumption scenarios, and cross-industry collaborations [3][4] Group 2: Fiscal Support and Strategy - The central government will provide substantial financial support, with super-large cities receiving a total subsidy of 400 million yuan, large cities 300 million yuan, and other cities 200 million yuan over two years, totaling approximately 17 billion yuan [6][4] - This initiative represents a strategic shift in fiscal policy, focusing on enhancing the "soft environment" for consumption rather than merely providing direct financial incentives to consumers [7][10] Group 3: Consumption Upgrade and Economic Impact - The pilot program is designed to enrich high-quality service supply and leverage consumption's ripple effect, promoting related industries such as culture, tourism, and transportation [3][4] - The initiative aims to create a sustainable consumption ecosystem that enhances urban competitiveness and fosters high-growth sectors like experience economy and cultural creativity [10][11] Group 4: Challenges and Recommendations - The implementation of the pilot program may face challenges such as avoiding homogenization, attracting social capital, and transitioning from reliance on fiscal subsidies to self-sustaining models [12][13] - Recommendations include investing in consumption infrastructure, optimizing public services, and creating a favorable institutional environment to support new consumption forms [13][14]

Core Insights - The article highlights a shift in Chinese consumer behavior from material purchases to experiential consumption, indicating a new economic engine focused on service consumption [4][6] - Service consumption in China has reached 46.8% of total consumption, showing significant growth potential compared to developed countries where it stands at around 60% [4][6] - Expanding service consumption is presented as a pragmatic approach to stabilize economic growth and improve people's livelihoods [4][6] Group 1: Strategies for Expanding Service Consumption - The first strategy involves relaxing entry barriers to allow more social capital into sectors like elderly care, childcare, cultural tourism, and housekeeping, as well as introducing international quality medical and educational models [5][6] - The second strategy focuses on integrating various business formats to enhance consumer experiences, utilizing digital technology, cultural content, and physical spaces to create immersive experiences [6][7] Group 2: Long-term Implications - Service consumption is characterized as a long-term benefit rather than a short-term stimulus, with the potential to contribute significantly to high-quality economic development as supply becomes richer and income stabilizes [7]

Investment Rating - The industry investment rating is "Positive" [4] Core Insights - Consumption will continue to be the core driver of China's economic growth during the 14th Five-Year Plan, with a focus on traditional industries, service sectors, consumption, and cultural industries as key investment areas [1][2][3] - The report emphasizes the importance of enhancing traditional industries through technological upgrades and digital transformation, particularly in sectors like textiles, light industry, and consumer goods [1] - The service sector is expected to expand with a focus on high-quality, diversified, and convenient services, benefiting areas such as elderly care, childcare, and community services [2] - The report highlights the need to stimulate consumer demand by addressing employment, income, and public service spending, which will positively impact sectors like automotive and real estate [2] - Cultural industries are seen as a means to empower consumption, with initiatives aimed at enhancing cultural enterprises and promoting international tourism [3] Summary by Sections Traditional Industries - Focus on upgrading traditional industries to enhance global competitiveness, particularly in mining, metallurgy, and textiles [1] - The report anticipates a new product cycle driven by AI and green technologies in consumer goods [1] Service Sector - Implementation of actions to enhance service quality and expand service sector capabilities [2] - The integration of modern services with advanced manufacturing is expected to create new consumption opportunities [2] Consumer Demand - The report outlines strategies to boost consumer spending, including the removal of unreasonable restrictions in automotive and housing markets [2] - Initiatives like paid staggered vacations are expected to expand consumption in tourism and leisure sectors [2] Cultural Industry - The establishment of a robust cultural industry system is crucial for attracting younger consumers and enhancing the conversion rates of cultural experiences in commercial settings [3] - The report suggests that improving the convenience of inbound tourism will benefit high-end retail and duty-free sectors [3] Investment Recommendations - Traditional consumer goods manufacturers that embrace digital and green transformations are likely to benefit from policy support and market share growth [3] - Leading companies in service sectors such as education, healthcare, and tourism are expected to gain from policy backing and expanding demand [3]

Group 1: Tourism Development in Ningxia - Ningxia has leveraged its natural resources, such as deserts and the Yellow River, to attract a large number of tourists during the summer, leading to an increase in tourism activity [1] - Various scenic spots in Ningxia have upgraded their tourism products, offering new experiences for visitors, including activities like Yellow River rafting and sand sliding [1] - The region is creating a "day and night" consumption model by hosting nighttime events such as desert music concerts and fireworks shows, ensuring seamless service from sunrise to sunset [3] Group 2: Interactive and Cultural Experiences - At the Western Xia Mausoleum Museum, tourists can engage with interactive entertainment projects like XR games, VR animations, and 4D films to learn about historical contexts and appreciate cultural relics [5] - The Western Xia Mausoleum scenic area has also introduced various cultural and creative products for visitors to purchase [7] Group 3: Innovative Tourism in Shandong - In Qihe County, Shandong, innovative tourism formats such as educational tours have been developed to stimulate the local tourism market, effectively driving growth [8] - A large immersive epic drama is being performed in a theater, utilizing modern light and digital technology to bring ancient civilization to life, followed by fireworks and water shadow shows [10] Group 4: Low-Consumption Tourism Trends in Hunan - "Low-consumption tourism" has gained popularity among young travelers, featuring activities that require minimal physical exertion while maximizing comfort, such as elevator-assisted mountain climbing and gentle rafting [13] - The introduction of a "slow version" bungee jump has attracted many young visitors, significantly boosting ticket sales for the scenic area [17] - The Wuzhifeng Scenic Area in Hunan has transformed its offerings to a "laid-back mode" with extensive accessibility features, resulting in a notable increase in visitors [19][21] Group 5: Indoor Attractions in Chongqing - Due to high temperatures, residents in Chongqing are increasingly visiting indoor amusement parks and museums for relief, injecting vitality into the summer tourism market [22] - An indoor marine world in Chongqing features dolphin shows and ethnic-themed water activities, along with interactive games that are popular among families [24] - The Natural History Museum in Chongqing has become a favored spot for families seeking a cool environment, with visitor numbers expected to exceed 200,000 this summer [25]

Core Viewpoint - The article discusses the successful implementation of water replenishment in the Grand Canal, highlighting the ecological and economic benefits resulting from the restoration of water flow and the development of new industries along the canal [1][5]. Group 1: Water Replenishment and Management - The Grand Canal has achieved continuous water flow for four consecutive years since 2022, with the replenishment task for 2025 starting in February and completed by July [1][2]. - The replenishment focuses on the northern sections of the Grand Canal, utilizing multiple water sources including the Yangtze River, Yellow River, and local rainwater, with a total of 7.88 billion cubic meters of water supplied, exceeding the planned amount by 142% [3][4]. - Advanced monitoring technologies, including drones and real-time water flow measurement, are employed to ensure effective water management and distribution along the canal [4][8]. Group 2: Ecological and Economic Impact - The restoration of water flow has led to improved water quality and increased water surface area in the northern sections of the Grand Canal, with a total infiltration of 5.31 billion cubic meters from 2022 to 2024 [6][7]. - The revitalization of the canal has spurred new economic activities, such as rural tourism and outdoor sports, enhancing local livelihoods and promoting cultural heritage [6][7]. - The initiative aims to create a sustainable water management system that balances irrigation needs and ecological restoration, with a focus on long-term benefits for the surrounding communities [8][9].

Core Viewpoint - The article discusses the transformation of urban renewal and cultural tourism markets in China, emphasizing the shift from traditional heavy asset models to a "small but beautiful" approach that focuses on emotional value and personalized experiences [3][5]. Theoretical Core and Methodological Framework - The "small but beautiful" scenario renewal theory is introduced as an innovative concept to address changes in the cultural tourism market, relying on light assets, agility, and collaborative networks [3][5]. - The methodology consists of three main modules: a three-dimensional space renewal system, a golden triangle collaborative mechanism, and a light asset closed-loop operation model [5][6]. Innovative Practices in Three-Dimensional Space Renewal - In flat space, the focus is on functional reorganization and scene connection, exemplified by the Guangdong Yunfu service area, which increased surrounding traffic by 40% and commercial value by 2.3 times [7]. - In vertical space, the Shanghai M50 creative park utilizes vertical layout to create an art industry ecosystem, achieving a 50% rent premium [8]. - In network space, digital technologies like VR/AR are used to break physical boundaries, as seen in Zhangjiajie’s metaverse scenic area, where online derivative income exceeded ticket revenue by 30% [8]. Golden Triangle Collaborative Mechanism - The government plays a crucial role in guiding urban renewal through policies that attract social capital, as demonstrated by Zhengzhou's successful utilization of idle assets [9]. - Capital innovation is essential for addressing funding challenges in urban renewal projects, with new financial products like phased loans being introduced [10]. - Enterprises focus on cultural IP incubation and commercial transformation, leading to significant visitor increases and revenue growth in various projects [11][12]. Implementation Pathways for Light Asset Closed-Loop Operation Model - Modular design is implemented to reduce costs and enhance efficiency, as shown in Chengdu's mall renovation, which cut construction time by 30% and costs by 25% [13]. - Digital operations are emphasized for precise management and enhanced visitor experiences, with Huangshan's old street achieving a 100% increase in foot traffic [13]. - Asset securitization is utilized to accelerate capital recovery, exemplified by a project in Guangzhou that reduced investment recovery time from 7.2 years to 2.8 years [14]. Practical Cases of Space Transformation - Various successful transformations are highlighted, including the Zhangjiajie metaverse scenic area, Nanjing's historical district, and the M50 creative park, each demonstrating innovative approaches to urban renewal [15][16]. Ecological Partnership Relationship Construction - A four-dimensional collaborative mechanism is proposed, clarifying roles among government, capital, enterprises, and society to ensure effective project execution [18]. - A dynamic profit-sharing model is suggested to balance interests among stakeholders, ensuring sustainable cooperation [18]. - A comprehensive risk prevention system is recommended to mitigate potential risks throughout the project lifecycle [18].