Core Viewpoint - The article discusses the transformation of urban renewal and cultural tourism markets in China, emphasizing the shift from traditional heavy asset models to a "small but beautiful" approach that focuses on emotional value and personalized experiences [3][5]. Theoretical Core and Methodological Framework - The "small but beautiful" scenario renewal theory is introduced as an innovative concept to address changes in the cultural tourism market, relying on light assets, agility, and collaborative networks [3][5]. - The methodology consists of three main modules: a three-dimensional space renewal system, a golden triangle collaborative mechanism, and a light asset closed-loop operation model [5][6]. Innovative Practices in Three-Dimensional Space Renewal - In flat space, the focus is on functional reorganization and scene connection, exemplified by the Guangdong Yunfu service area, which increased surrounding traffic by 40% and commercial value by 2.3 times [7]. - In vertical space, the Shanghai M50 creative park utilizes vertical layout to create an art industry ecosystem, achieving a 50% rent premium [8]. - In network space, digital technologies like VR/AR are used to break physical boundaries, as seen in Zhangjiajie’s metaverse scenic area, where online derivative income exceeded ticket revenue by 30% [8]. Golden Triangle Collaborative Mechanism - The government plays a crucial role in guiding urban renewal through policies that attract social capital, as demonstrated by Zhengzhou's successful utilization of idle assets [9]. - Capital innovation is essential for addressing funding challenges in urban renewal projects, with new financial products like phased loans being introduced [10]. - Enterprises focus on cultural IP incubation and commercial transformation, leading to significant visitor increases and revenue growth in various projects [11][12]. Implementation Pathways for Light Asset Closed-Loop Operation Model - Modular design is implemented to reduce costs and enhance efficiency, as shown in Chengdu's mall renovation, which cut construction time by 30% and costs by 25% [13]. - Digital operations are emphasized for precise management and enhanced visitor experiences, with Huangshan's old street achieving a 100% increase in foot traffic [13]. - Asset securitization is utilized to accelerate capital recovery, exemplified by a project in Guangzhou that reduced investment recovery time from 7.2 years to 2.8 years [14]. Practical Cases of Space Transformation - Various successful transformations are highlighted, including the Zhangjiajie metaverse scenic area, Nanjing's historical district, and the M50 creative park, each demonstrating innovative approaches to urban renewal [15][16]. Ecological Partnership Relationship Construction - A four-dimensional collaborative mechanism is proposed, clarifying roles among government, capital, enterprises, and society to ensure effective project execution [18]. - A dynamic profit-sharing model is suggested to balance interests among stakeholders, ensuring sustainable cooperation [18]. - A comprehensive risk prevention system is recommended to mitigate potential risks throughout the project lifecycle [18].

Group 1 - The article emphasizes the successful reform of tourism management in Lushan, Jiangxi, breaking down institutional barriers and addressing historical issues, providing a valuable reference for the innovative development of traditional scenic areas [1] - The tourism management reform includes restructuring institutions for efficiency, implementing a "1+N" model for integrated management, and streamlining administrative and operational functions [1] - A collaborative mechanism involving scenic areas, local governments, and departments has been established to clarify responsibilities and enhance management precision through a unified leadership and tiered responsibility approach [1] Group 2 - The article discusses the innovation in tourism operation and management mechanisms, focusing on the integration of tourism resources, state assets, and management to achieve efficient resource utilization and optimized operations [2] - A cultural tourism holding group has been formed to strengthen overall planning, improve modern corporate governance, and enhance asset scale through strategic restructuring of scenic area assets [2] - The article highlights the importance of targeted marketing strategies aimed at local and youth demographics, the development of themed tourism products, and the integration of arts and culture to create personalized experiences [2]

Core Points - During the Dragon Boat Festival holiday, Shaanxi will launch 501 cultural and tourism activities to enrich the holiday experience for citizens and tourists [1][2] - Various public cultural venues will host 26 activities, including immersive performances and exhibitions related to local culture and heritage [1] - A total of 475 activities will be organized across the province, featuring traditional customs, artistic performances, and tourism promotions [2] Group 1 - Shaanxi's cultural and tourism department is promoting a diverse range of activities, including folk culture and intangible cultural heritage exhibitions [1][2] - Key events include the immersive performance "Impression of Shaanbei" and a children's music concert at the provincial cultural center [1] - The provincial library will host events such as the "Remarkable Ancient Technology - Traditional Chinese Medicine" exhibition and the first Shaanxi International Children's Art Biennale [1] Group 2 - Local cities will host unique events, such as a diabolo competition in Qianyang and equestrian performances at Guanshan Grassland [2] - Traditional activities like dragon boat races will take place in Yan'an and Yulin, highlighting local customs [2] - Nearly a hundred cultural and tourism benefit activities will be offered, including free experiences and discounts to enhance public participation [2]

Group 1 - The 2025 China Mountain Trail Running Open (Leshan·Emei Mountain Station) and the "Emei Travel Co., Ltd." Cup 2025 Emei Mountain Trail Challenge attracted over 4,500 trail runners from around the world to Sichuan Emei Mountain, a UNESCO World Heritage site [1] - Emei Mountain is actively creating new scenarios for the integration of sports and tourism, offering unique tourism routes that include intangible cultural heritage experiences, Zen tea tasting, and specialty cuisine, providing a full-service experience for participants and visitors [1] - Emei Mountain Tourism Co., Ltd. is focusing on transforming from a traditional cultural tourism enterprise to an emerging cultural tourism complex, enhancing its offerings in ticketing, hotels, cable cars, and tea industry, while also developing digital economy, immersive performances, educational tourism, and cultural media [1] Group 2 - The company is promoting the upgrade from traditional sightseeing to leisure vacations, health and wellness retreats, and cultural experiences, while continuously advancing the integration of sports and cultural tourism [1] - Emei Mountain has been actively participating in various sports events, including the China Super Football League, National Bridge Championship, Sichuan Provincial Games, and Leshan Marathon, aiming to build a "National Sports Tourism Demonstration Base" to enhance its influence and competitiveness in the international tourism market [1]

Core Insights - Both Shaanxi and Shanxi provinces are actively implementing the important speech by President Xi Jinping at the National Two Sessions, focusing on optimizing cultural products and service supply, innovating consumption scenarios, and fully unleashing the consumption potential in culture and tourism to inject new vitality into economic development [1] Group 1: Shaanxi Province Initiatives - Shaanxi is enhancing cultural tourism consumption by creating immersive experiences, such as the "Chang'an Twelve Hours" themed street and interactive projects at the ancient city wall, which have contributed to nearly 60 million visitors and over 70 billion yuan in total consumption from January to February this year [2] - The province has established a task force consisting of 17 provincial departments to boost cultural tourism consumption, planning over 600 key projects with a total investment of 2.8 trillion yuan to improve service quality across various sectors [2] Group 2: Shanxi Province Developments - Shanxi is leveraging its cultural heritage to drive economic and social development, with over 4 million visitors attracted to Datong through new cultural and creative products and non-heritage cuisine, contributing to a 20.43% year-on-year increase in total visitors across 66 key scenic spots [3] - The province is expanding traditional tourism offerings by introducing immersive performances, technology-driven experiences, and creative markets, aiming to enhance service facilities and reception capacity to further unlock the consumption potential in culture and tourism [3]