Core Insights - The 2025 Fliggy "Double 11" Global Travel Festival achieved record-breaking sales, with overall fulfillment GMV increasing by 30% compared to last year [2] - The number of participating users and their spending power on the Fliggy platform continued to rise, with transaction users increasing by over 20% year-on-year [2] - The CEO of Fliggy emphasized the importance of resource integration and mechanism design to enhance the connection between quality supply and diverse demand [2] User Engagement and Sales Performance - The number of merchants achieving over 10 million yuan in GMV during "Double 11" increased by approximately 30%, with travel agency merchants seeing a 160% growth [4] - Small and medium-sized merchants participating for the first time also reported sales exceeding 1 million yuan [5] - Major brands such as China Southern Airlines and Marriott International saw their activity product GMV surpassing 1 billion yuan, with some close to 10 billion yuan [5] Product Offerings and Consumer Trends - Consumers ordered over 6 million activity products during "Double 11," including nearly 1 million flight tickets and around 300 million hotel packages, reflecting significant year-on-year growth [6] - The share of outbound travel products accounted for nearly half of the total orders, while inbound travel products showed a remarkable increase of over 4 times compared to the peak travel season earlier in the year [6] Innovative Travel Experiences - New travel experiences were highlighted, such as the popularity of the Murmansk destination in Russia and innovative glacier hiking tours in New Zealand, with related GMV reaching 600 million yuan [7] - The introduction of themed family rooms and unique product strategies contributed to significant sales, with one hotel achieving over 20 million yuan in GMV during the event [7]