以下文章来源于晓芳聊财经 ，作者王晓芳团队 晓芳聊财经 . 说商业奇闻、讲品牌故事、人话解读行业内幕。王晓芳，壹创新商学创始人，20年企业管理咨询经验， 链接赋能16万家企业。聚景资本管理合伙人，投资中信建设、喜马拉雅、金维制药等众多项目。 来源｜晓芳聊财经（ XF-SZC ） 图源丨Midjourney 不是说现在经济不景气，大厂裁员，好多人都失业了么？ 为什么热门景点，依然人挤人；就连小众景点也排起了长龙，目光所及全是人。 据数据显示，我国2024年全年国内出游人次达56.15亿，较2023年增加7.24亿人次，同比增长 14.8%。 而2025年上半年，国内居民出游人次达32.85亿，同比增长20.6%。预计2025年全年将突破60亿人 次。 你说经济不好，为什么旅行的人却越来越多呢？ 难道大家都很有钱，唯独自己没有钱？ 其实，在经济不景气的背景下，旅游人数反而增加的现象看似矛盾，实则反映了消费行为、社会心理 和行业策略的多重变化。 旅游人数增长的4大原因 几千块一个月，根本花不完。 出门旅行虽然也有些消费，但相比结婚、房子、车子、孩子这些消费，就相当于买只口红而已。 经济学中有个"口红效应"，就是指在 ...

Core Viewpoint - Spring Airlines has emerged as the most profitable airline in 2024, achieving a net profit of 2.28 billion yuan, while major competitors like Air China, China Eastern Airlines, and China Southern Airlines are facing significant losses despite revenue growth [1][2]. Financial Performance - Spring Airlines reported a net profit of 2.28 billion yuan in 2024, a slight increase of 0.69% from 2023 [2]. - The airline's operating revenue reached approximately 20 billion yuan, reflecting an 11.5% increase compared to the previous year [2]. - In contrast, Air China, China Eastern Airlines, and China Southern Airlines reported net losses of 237 million yuan, 4.23 billion yuan, and 1.7 billion yuan respectively in 2024 [1]. Customer Experience and Pricing Strategy - Spring Airlines maintains a high seat occupancy rate of 92.16%, which is significantly higher than its competitors [7]. - The airline employs a pricing strategy that includes various fare classes, with the lowest fare class offering limited services, while higher fare classes provide additional benefits such as free baggage [3][5]. - Despite complaints about its service model, Spring Airlines has a high repurchase rate, indicating customer acceptance of its low-cost model [7][8]. Operational Efficiency - Spring Airlines operates a fleet of 129 Airbus A320 series aircraft, with an average age of 7.5 years, allowing for cost-effective maintenance and operations [9][10]. - The airline's unit sales expenses are significantly lower than industry averages, contributing to its profitability [11]. - Spring Airlines maximizes aircraft utilization by scheduling flights during off-peak hours, thereby reducing fixed costs [10]. Market Trends - The overall airline industry is experiencing a decline in ticket prices, with domestic economy class fares averaging 787 yuan, down 17% year-on-year [15]. - The competitive landscape is influenced by the rise of high-speed rail and changing consumer behaviors post-pandemic, leading airlines to offer discounted fares to attract customers [12][15]. - Spring Airlines has successfully capitalized on this trend by offering ultra-low fares and ancillary services, which accounted for 18% of its revenue in 2024 [18].