旅游场景多元化

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旅游列车,让路程变成旅程(新语)
Ren Min Ri Bao· 2025-05-11 22:30
Core Insights - The tourism train sector is experiencing significant growth, with 1,860 trains planned for 2024, transporting over 1 million passengers, and a 30% year-on-year increase in the first quarter of this year [1][2]. Group 1: Tourism Train Features - Tourism trains are designed to enhance the travel experience, transforming the journey into a cultural exploration with themed trains offering performances and interactive learning spaces [1][2]. - The trains provide a comfortable travel experience with features like "one bed to the end" and round-trip same-bed arrangements, making them convenient mobile hotels [1][2]. Group 2: Target Demographics - A significant portion of tourists on these trains are elderly, accounting for nearly 80% of passengers, prompting adaptations such as accessibility improvements and tailored services [2][3]. - The focus on personalized services includes medical assistance, dining options, and slower-paced itineraries to cater to the needs of older travelers [2]. Group 3: Challenges and Opportunities - The tourism train industry faces challenges such as enhancing travel quality, optimizing routes, and expanding customer bases while ensuring sustainable operations [3]. - There is a call for policy improvements and practical explorations to diversify offerings, including the introduction of various themed trains and support for cultural performances and heritage skills [3].