"津旅时光号"是全国首列主题沉浸式特色文化旅游专列。2025年10月30日，"天津北站—蓟州北站"线路 就正式开通，不少旅客带着孩子争相打卡，让这趟网红列车备受好评。在此基础上开行的京津线，则再 次升级：十节主题车厢兼具观演与互动属性，以更具叙事性和沉浸感的陈设方式，将天津的历史文化融 入旅途演绎之中，同时引入天津代表性非遗项目、老字号与地道小吃等元素，打造行走在钢轨上的"移 动文旅地标"。 一般而言，文旅体验从抵达目的地开始，"津旅时光号"则以精心服务充盈了路上时光。从进入列车的那 刻起，休闲度假便悄然启幕。在有限的时空里，不断升级的产品供给和文化表达，浓缩着城市印象，也 重新定义了旅程。同时，针对老年与亲子家庭较多的特点，该列车还动态增加安全提示与关怀服务频 次。每一处细节的精心设计，体现的都是不断创新的文旅思路、不断升级的文旅服务，亦折射着三地文 旅协同走深走实的进程。 杜梨 新年开启，"津旅时光号"正式开进北京。"天津北站—北京站"线路，按计划在周六日及节假日发车，为 京津两地市民提供全新文旅体验。 当下，文旅需求迎来井喷，大量家庭习惯于周末"微度假"。京津冀越织越密的交通路网，也拉近了地理 距离。北 ...

中国首列沉浸式文旅专列"津旅时光号"正式开行天津北站至北京站跨城线路。图为旅客观看戏曲演出。 记者 佟郁 摄 列车共10节车厢，以戏剧化空间与沉浸式体验为主线，划分为特色主题车厢、VIP专属车厢及互动体验 车厢三大功能区域。其中，6、9、10号车厢设有演艺互动、非遗展示等体验项目，提升旅途的观赏性、 互动性与文化味。列车通过"焦圈遇上煎饼""胡同遇上洋楼"等文化意象，融合京派与津味特色，打造成 为"移动中的文旅空间"。 中新网天津1月1日电 (记者 周亚强 王君妍)"津旅时光号"天津北站至北京站线路1日正式开通运营。该线 路以"铁旅融合"为特色，通过文化植入与场景创新，为京津冀文旅协同与区域消费升级提供新选择。 1月1日， 为提升服务体验，天津客运段乘务人员针对中老年与亲子旅客提供专项服务。北京站同步设置"津旅时 光"主题候车区，并开设专用安检与检票通道，实现站车服务无缝衔接。 据悉，"津旅时光号"项目由天津市旅游(控股)集团有限公司与中国铁路北京局集团有限公司共同打造。 下一步，列车还将持续深化与文化机构、文创企业及老字号品牌的跨界合作，通过"票根+"模式串联京 津两地核心景区与特色商业，推出系列主题旅游产 ...

转自：北京青年报客户端 继2025年10月30日，"津旅时光号"天津北站——蓟州北站线路成功开行后，这趟沉浸式文化旅游专列于2026年1月 1日开启全新旅程。"津旅时光号"天津北站—北京站线路正式开通运营。该线路以"铁旅融合"模式促进区域消费升 级，推动京津文旅协同发展。 北京站设主题专属候车区 沉浸式体验提前开启 北京青年报记者了解到，"津旅时光号"项目由中国铁路北京局集团有限公司联合天津市旅游（控股）集团有限公 司共同打造。项目通过将文化符号与出行服务深度植入交通场景，为旅客开启"登车即体验、出行即参观"的新型 生活方式。 元旦假期当天，北京站迎来客流高峰。不少旅客一进站便被大厅内"津旅时光号"北京首发的推介巨幅展板吸引， 第一候车室内随处可见"津旅时光号"相关景观小品，供旅客打卡留影。随着悠扬的大提琴声响起，舞者以灵动舞 姿向旅客发出登车邀约，让大家在登车前就沉浸于"奇幻时光"的旅途情境中。 北京站新闻发言人孙海申介绍，为迎接"津旅时光号"，车站特别设置"津旅时光"主题专属候车区，在列车开行时 段开设专用进站安检与检票通道，并配备清晰醒目的引导标识系统。这些举措可高效保障抵京与出发游客顺畅通 行，实现从 ...

据悉，"津旅时光号""天津北站—北京站"线路于周六日及节假日发车。2026年元旦假期（1月1日至3日）每日开行两趟往返班次，天津北站发车时间为 10:03、15:08，北京站发车时间为12:56、17:52；1月10日至25日的周末，每日开行一趟往返班次。 这趟专列为京津两地市民打造了"周末可达、即刻出发"的短途文旅新模式，也为两地文旅融合发展增添了新动能。 （总台记者 杨煜 于恩泽） 除了具有天津文化特色的演艺项目，列车上还有非遗传承人现场展示、互动教学天津代表性非遗项目，旅客们可以在亲手体验中感受非遗魅力。 列车上还采用三面环绕屏幕打造了科技感十足的"时空穿梭机"车厢，游客在车厢内可以沉浸领略天津古今风貌。 ©2026中央广播电视总台版权所有。未经许可，请勿转载使用。 全国首列主题沉浸式特色文化旅游专列"津旅时光号"，1月1日起正式开行"天津北站—北京站"线路。 "津旅时光号"打造了行走在铁轨上的"移动文旅地标"。整列列车由10节主题车厢组成，每节都兼具观演与互动功能，戏剧、京剧、歌舞表演等演出在车厢内 轮番上演，全方位展示天津的历史故事和文化特质。 ...

Core Insights - The tourism industry is shifting from "eye-catching" experiences to "soulful" and meaningful engagements, reflecting a growing demand for emotional and spiritual fulfillment among young travelers [2][3] Group 1: Emerging Trends in Tourism - Young travelers are increasingly seeking deep personal connections and emotional resonance during their journeys, moving away from superficial sightseeing [2][3] - The concept of "slow travel" is gaining popularity, emphasizing a more relaxed pace that allows for genuine appreciation of cultural and historical contexts [3][4] Group 2: Successful Case Studies - The Kunming Railway Bureau and Jianshui County government have successfully implemented a "state-owned railway + local operation" model for the Jianshui Ancient Town small train project, creating a 12.82 km cultural corridor that enhances the tourist experience [3] - The immersive performance "Jiao Jiao Da Qin" in Xi'an has attracted a significant young audience, with 75% of attendees aged 20-40, showcasing the effectiveness of emotional storytelling and innovative staging [6] Group 3: Visitor Engagement and Experience - The Jianshui small train project is projected to receive 190,000 visitors in 2024, indicating a steady growth trend despite nearing capacity [4] - The "Jiao Jiao Da Qin" performance has achieved a 96% occupancy rate over 500 shows, highlighting its appeal and the successful integration of technology and narrative [6] Group 4: Emotional and Value-Based Marketing - The Red Mountain Forest Zoo in Nanjing has successfully connected with younger audiences by emphasizing animal welfare and environmental sustainability, resonating with their values [8][9] - The zoo's approach to marketing focuses on value-based strategies rather than just emotional marketing, fostering a deeper connection with visitors [9] Group 5: Consumer Behavior Insights - The Z generation is characterized by a desire for autonomy and meaningful experiences, leading to a shift in how "premium" products are defined and marketed [9][10] - The importance of community and emotional connections in consumer behavior is emphasized, suggesting that ongoing engagement is crucial for sustained growth in the tourism sector [9]

Core Insights - The article highlights the transformation of Hainan's tourism landscape, particularly through the development of the "Double Ring" highway, which enhances product offerings and provides new experiences for visitors [2][3][4]. Group 1: Tourism Development - The Hainan Shenchong Coastal Tourism Resort has opened its first phase, featuring six spaces including volcanic stone houses, trendy restaurants, and water activity centers, attracting numerous self-driving tourists [2]. - The "Double Ring" highway facilitates access to various scenic spots, enriching the tourism experience with diverse activities and beautiful landscapes [3][4]. Group 2: Unique Attractions - The Danzhou section of the Ring Island Tourism Highway includes the Danzhou Chasing Light Station, offering activities like sea foraging and paddleboarding, appealing to families and adventure seekers [3]. - The Changjiang section of the highway showcases picturesque views and hosts events like the 2025 Shayu Beach Sunset Music Festival, enhancing the cultural experience for visitors [3]. Group 3: Innovative Transportation - The introduction of an "autonomous driving" tourism line on the Ring Island Tourism Highway allows for a seamless travel experience, connecting popular tourist destinations with advanced L4 autonomous driving technology [4]. - The Ring Tropical Rainforest National Park Tourism Highway offers a different experience, focusing on lush greenery and cultural elements, with projects like the Shuiyang Guoyin Homestay gaining popularity among tourists [4].

Core Insights - Las Vegas is experiencing a significant decline in tourism, with visitor numbers dropping for seven consecutive months, indicating a broader economic downturn [1][3][4] - The decrease in international tourists, particularly from Canada and Mexico, is attributed to various factors including trade policies and rising costs [3][4] Visitor Trends - Visitor numbers in Las Vegas fell by 11.3% in June and 12% in July compared to the previous year, with hotel occupancy rates declining by 6.5% and 7.6% respectively [1] - International tourist numbers decreased by 13% in June, with shorter stays reported by visitors [2] Economic Impact - Local businesses reliant on tourism are facing severe challenges, with one transportation service reporting a 60% drop in business [2] - The Las Vegas tourism downturn is seen as a signal of potential national economic trends, reflecting broader issues affecting the U.S. economy [3] Government and Policy Factors - Concerns are rising regarding the impact of U.S. government policies, including trade wars and immigration restrictions, on international tourism [3] - Increased visa fees and stricter entry regulations are contributing to the decline in international visitors [3] Local Responses - In response to the decline in visitors, hotels are offering promotions such as free parking and room upgrades to attract guests [2] - The mayor of Las Vegas has publicly called for the return of Canadian tourists, acknowledging the economic pressure from the drop in international visitors [4]

Core Viewpoint - Xinjiang has announced the addition of 6 new scenic tourist highway routes, totaling 965 kilometers and an investment of 10.7 billion yuan, to enhance the "fast entry, slow travel" tourism transportation network, providing tourists with a more convenient self-driving experience [1][2]. Group 1: New Tourist Highway Routes - The 6 new tourist highway routes include G681 from Altay to Hemu Kanas, S231 from Changji to Wujiaqu, G219 from Chaqi to Yecheng, G216 from Hongshanzui Port to Altay, G217 from Altay to Burqin, and G331 from Qinghe to Fuyun to Altay [1]. - The total length of these new routes is 965 kilometers, with a total investment of 10.7 billion yuan [1]. Group 2: Broader Transportation Network Development - Xinjiang is focusing on building a comprehensive transportation network to facilitate tourism, including expanding flight routes and enhancing railway services [1]. - Key railway projects include the circular routes around the Taklamakan Desert and the northern and southern Xinjiang railway loops [1]. - In civil aviation, new routes such as the Nalati, Kashgar, Bole, and Altay lines are being developed to improve tourism access [1]. Group 3: Future Infrastructure Plans - The Xinjiang Transportation Department plans to continue developing high-quality tourism transportation facilities, with a focus on key projects like the Yili-Ala Railway, G3033 Kuidu Highway, and the relocation of Yining Airport [2].

Core Insights - The tourism train sector is experiencing significant growth, with 1,860 trains planned for 2024, transporting over 1 million passengers, and a 30% year-on-year increase in the first quarter of this year [1][2]. Group 1: Tourism Train Features - Tourism trains are designed to enhance the travel experience, transforming the journey into a cultural exploration with themed trains offering performances and interactive learning spaces [1][2]. - The trains provide a comfortable travel experience with features like "one bed to the end" and round-trip same-bed arrangements, making them convenient mobile hotels [1][2]. Group 2: Target Demographics - A significant portion of tourists on these trains are elderly, accounting for nearly 80% of passengers, prompting adaptations such as accessibility improvements and tailored services [2][3]. - The focus on personalized services includes medical assistance, dining options, and slower-paced itineraries to cater to the needs of older travelers [2]. Group 3: Challenges and Opportunities - The tourism train industry faces challenges such as enhancing travel quality, optimizing routes, and expanding customer bases while ensuring sustainable operations [3]. - There is a call for policy improvements and practical explorations to diversify offerings, including the introduction of various themed trains and support for cultural performances and heritage skills [3].

Group 1: Tourism Trends - The trend of "slow travel" is gaining popularity, focusing on healing and deep experiences rather than fast-paced tourism [2] - Hotels are evolving from being mere accommodations to becoming the main attraction in tourism, leading to higher service quality demands [2] - Unique small towns and lesser-known attractions are being highlighted as part of this trend, enhancing local tourism [2] Group 2: Hotel Industry Developments - The opening of a large resort hotel in Rizhao during the "May Day" holiday resulted in significant pre-sale success, with total transactions exceeding 1.2 billion yuan and over 120,000 room nights booked [1] - Hotels are enhancing guest experiences by offering unique local activities, such as traditional crafts and DIY workshops [2] Group 3: Camping and Outdoor Activities - The popularity of camping is on the rise, with fully booked camping sites during holidays, offering immersive experiences and local delicacies [3] - New sightseeing methods, such as leisurely bus tours, are emerging, providing a relaxed way to explore scenic areas [3] Group 4: Self-Driving Tourism - Self-driving tourism is experiencing rapid growth, with travelers preferring to rent cars after arriving by train or plane to enjoy the experience without long drives [4] - The self-driving market in Shandong is robust, supported by excellent infrastructure and a rich cultural tourism resource [4]