Core Insights - The tourism market is shifting from traditional scenic spots to lesser-known destinations, reflecting changing consumer preferences and behaviors [6][12][28] - The popularity of 5A scenic spots is declining, with their brand index halving over the past four years, while interest in small towns has surged [6][12] - The rise of alternative tourism experiences, such as local markets and cultural immersion, is challenging the dominance of established tourist attractions [25][28] Group 1: Changing Tourism Trends - The influx of visitors to previously overlooked destinations, such as industrial cities, indicates a significant shift in tourism dynamics [6][12] - Data shows a 200% increase in searches for less crowded destinations ahead of the upcoming National Day holiday [6] - The brand index of the top 100 5A scenic spots has decreased significantly, highlighting a shift in consumer interest [6][12] Group 2: Visitor Experience and Pricing Issues - Tourists are increasingly frustrated with the high costs and poor experiences at 5A scenic spots, leading to a perception of being exploited [10][12] - The cost of visiting popular attractions has risen sharply, with some visitors reporting expenses exceeding 1,500 yuan to fully experience a site [10][12] - The traditional model of tourism, where visitors follow a fixed itinerary, is being disrupted by a demand for more personalized and authentic experiences [12][28] Group 3: Competition and Market Dynamics - The competition among various tourist destinations is intensifying, with many 5A scenic spots investing heavily in infrastructure to attract visitors [15][24] - The rise of music festivals and local cultural events is drawing younger audiences away from traditional tourist spots, indicating a shift in leisure preferences [28] - The evaluation criteria for 5A scenic spots often favor those with better facilities over unique natural beauty, limiting the potential of many lesser-known attractions [22][24]

编者荐语： 汹涌挤向接驳车的人潮，和被裹挟着走的推背感，让刻意避开"十一"出游高峰，希冀在"北疆明珠"喀纳斯畅 游仙境的苏苏，瞬间梦回北京的地铁站台。 "一生总要去一次新疆"爆红出圈，带来了泼天的流量，也制造了混乱。苏苏结束8年北漂，回新疆老家自驾 游时发现，记忆里的熟悉景点，到处是坑： 很多景区的非人性化设置是否应该反思一下？ 以下文章来源于表外表里 ，作者洞见数据研究院 表外表里 . 洞见数据研究院 喀纳斯的接驳车路线宛若迷宫，游客扎堆找车、坐车，堵得水泄不通；赛里木湖冰雹天都不发预警通知， 躲过去全靠命硬。 怨气累积下，苏苏将5A景区全"踢出"了行程列表，只留下还没被喧嚣侵蚀的小众之地。 苏苏的心路历程，其实是旅游市场风向变迁的一个缩影。 2018年，西安聘任张一鸣为科技顾问，初衷是依托抖音为名胜古迹引流。但后来的故事是，大唐不夜城力 压兵马俑、华清池等5A景区，成为最靓的崽。 2023年以来，轮番登上旅游圈C位的是：此前和旅游业不搭边的淄博；平平无奇的工业城市哈尔滨；一碗麻 辣烫带火的天水。 也就是说，旅游市场已经从几乎只有传统景区的独舞，转向"不问出处"的百花齐放。 这在数据上，也有印证。可以看到， ...