Core Insights - The tourism market is shifting from traditional scenic spots to lesser-known destinations, reflecting changing consumer preferences and behaviors [6][12][28] - The popularity of 5A scenic spots is declining, with their brand index halving over the past four years, while interest in small towns has surged [6][12] - The rise of alternative tourism experiences, such as local markets and cultural immersion, is challenging the dominance of established tourist attractions [25][28] Group 1: Changing Tourism Trends - The influx of visitors to previously overlooked destinations, such as industrial cities, indicates a significant shift in tourism dynamics [6][12] - Data shows a 200% increase in searches for less crowded destinations ahead of the upcoming National Day holiday [6] - The brand index of the top 100 5A scenic spots has decreased significantly, highlighting a shift in consumer interest [6][12] Group 2: Visitor Experience and Pricing Issues - Tourists are increasingly frustrated with the high costs and poor experiences at 5A scenic spots, leading to a perception of being exploited [10][12] - The cost of visiting popular attractions has risen sharply, with some visitors reporting expenses exceeding 1,500 yuan to fully experience a site [10][12] - The traditional model of tourism, where visitors follow a fixed itinerary, is being disrupted by a demand for more personalized and authentic experiences [12][28] Group 3: Competition and Market Dynamics - The competition among various tourist destinations is intensifying, with many 5A scenic spots investing heavily in infrastructure to attract visitors [15][24] - The rise of music festivals and local cultural events is drawing younger audiences away from traditional tourist spots, indicating a shift in leisure preferences [28] - The evaluation criteria for 5A scenic spots often favor those with better facilities over unique natural beauty, limiting the potential of many lesser-known attractions [22][24]

Core Viewpoint - The tourism market is shifting from traditional scenic spots to lesser-known destinations, driven by changing consumer preferences and dissatisfaction with the commercialization of popular attractions [8][9][26]. Group 1: Changes in Tourism Preferences - The popularity of destinations like Xinjiang has surged, but the influx of tourists has led to overcrowding and logistical issues, prompting some travelers to seek out less commercialized locations [6][8]. - Data indicates a 200% increase in interest for "less crowded" travel options, with small towns becoming popular destinations, while the brand index of the top 100 5A scenic spots has halved over the past four years [9][11]. Group 2: Issues with 5A Scenic Spots - Visitors often face excessive fees at 5A scenic spots, where additional charges for activities and amenities can lead to a total cost significantly higher than the initial ticket price [12][15]. - The traditional model of tourism, where visitors follow a fixed itinerary, is being challenged as tourists seek more authentic experiences and value for money [15][18]. Group 3: Competition from Alternative Destinations - The rise of lesser-known destinations is attributed to their unique offerings and the perception that they provide better value compared to overcrowded 5A scenic spots [27][29]. - The search volume for "hidden gem" locations has increased by 300%, while visitor growth at major attractions has stagnated, indicating a shift in consumer behavior [29][30]. Group 4: Quality and Experience Concerns - Many 5A scenic spots are criticized for their lack of originality and increasing commercialization, leading to a decline in visitor satisfaction and a negative reputation [26][35]. - The experience at these attractions is often marred by overcrowding and a focus on profit over quality, resulting in a loss of appeal to younger travelers who prefer more personalized and unique experiences [26][35].