Core Insights - The Chinese cultural and tourism market is experiencing robust growth due to various policies and initiatives aimed at boosting domestic and inbound travel consumption [1][2][8] Policy Initiatives - The government has implemented a series of policies to stimulate cultural and tourism consumption, including the issuance of consumption vouchers and promotional activities during peak travel seasons [2][4] - The "Notice on Further Cultivating New Growth Points to Prosper Cultural and Tourism Consumption" outlines measures for organizing diverse cultural and tourism consumption activities throughout the year [2][4] Domestic Travel Growth - Domestic travel has seen significant increases in both the number of travelers and total spending, with data showing 5.01 billion domestic trips during the Spring Festival, a 5.9% year-on-year increase, and total spending of 677 billion yuan, up 7.0% [4] - The May Day holiday recorded 3.14 billion domestic trips, reflecting a 6.4% increase, with total spending reaching 180.27 billion yuan, an 8.0% rise [4] Innovative Consumption Scenarios - Various regions are innovating consumption scenarios by integrating cultural, sports, and tourism sectors, enhancing the overall visitor experience [5][7] - New tourism products and experiences, such as rural tourism routes and cultural events, have gained popularity among tourists [5] Inbound Tourism Policy Optimization - The optimization of inbound tourism policies has led to a significant increase in inbound travel orders, with a reported doubling of overall inbound travel orders for the New Year period [8][9] - Specific countries, such as South Korea and Japan, have seen substantial increases in inbound travel orders, with growth rates of 215% and 145% respectively [8] Inbound Travel Growth Metrics - Inbound travel ticket orders increased by 180% during the Spring Festival compared to the previous year, with hotel bookings rising over 60% [9] - The May Day holiday saw a 130% increase in inbound travel orders, with major cities like Shanghai and Beijing becoming popular destinations [9][10]

Core Viewpoint - The Shandong Provincial Department of Culture and Tourism is promoting domestic tourism through a case collection initiative, highlighting ten exemplary cases for the 2024 "Good Guest Shandong" campaign to boost tourism consumption and high-quality development [1]. Group 1: Key Cases Selected - The "Good Guest Shandong" campaign has identified ten best cases and twelve typical cases for domestic tourism promotion in 2024 [1]. - The "Qilu. Travel Rhythm of Four Seasons" case by Shandong Hongye Shiyan Tourism Development Co., Ltd. was selected as one of the top ten cases [1]. - The "Cross-Border Integration of Tourism in Zibo" case submitted by the Zibo Municipal Bureau of Culture and Tourism was recognized as a typical case [1]. Group 2: Detailed Case List - The selected cases include: 1. "This Station, Jinan" by Jinan Municipal Bureau of Culture and Tourism [3] 2. "2024 Jiaodong Marine Children's Play Season" by Qingdao Municipal Bureau of Culture and Tourism [3] 3. "Qilu. Travel Rhythm of Four Seasons" by Shandong Hongye Shiyan Tourism Development Co., Ltd. [3] 4. "Tai'erzhuang Ancient Town 'Guochao Culture Festival'" by Shandong Tai'erzhuang Ancient Town Tourism Group Co., Ltd. [3] 5. "Green Train · Slow Travel Dongying" by Dongying Municipal Bureau of Culture and Tourism [3] 6. "Kite Hometown Shandong Weifang" by Weifang Municipal Bureau of Culture and Tourism [3] 7. "Thousand Miles of Mountains and Seas, Winter Travel to Weihai" by Weihai Municipal Bureau of Culture and Tourism [3] 8. "Meet You Towards the Sun" by Rizhao Municipal Bureau of Culture and Tourism [3] 9. "Two Rivers' New Movement in Liaocheng" by Liaocheng Municipal Bureau of Culture and Tourism [3] 10. "Yimeng Four Seasons Good Time" by Linyi Municipal Bureau of Culture and Tourism [3]. Group 3: Seasonal Tourism Strategies - The Red Leaf Shiyan Tourism Area has developed a "day and night interwoven, four seasons travel" strategy, focusing on "four seasons with scenery, culture as the soul" [8]. - Spring features a "Tulip on the Cloud" flower viewing festival to attract visitors [10]. - Summer emphasizes "cool night tours" with a 171-day night tour season, offering various activities [12]. - Autumn showcases a theme IP integrating cultural elements with natural scenery [14]. - Winter introduces a tourism performance inspired by "Strange Stories from a Chinese Studio," combining cultural IP with modern stage technology [16].