旅游出行行业专家交流 20260210 摘要 2026 年春运期间全社会跨区域人员流动总量预计达 95 亿人次，铁路客 运量预计 5.4 亿人次，民航旅客运输量预计 9,500 万人次，同比增幅约 5.3%，表明出行需求强劲复苏。 国内旅游人次预计约 6 亿，同比增长 10%-15%，旅游总收入预计达 7,500 亿元左右，同比增长 10%-15%，反映旅游消费市场的显著回暖。 80 后和 90 后是旅游主力军，占比分别为 38%和 26%，亲子家庭出游 比例超 50%，情侣或夫妻出游占比约 25%，表明家庭和年轻群体是主 要消费驱动力。 热门旅游目的地呈现"两兵一拳"格局，冰雪旅游和滨海旅游目的地增 长显著，文化旅游城市备受欢迎，下沉市场城市同比增长超 30%，揭示 旅游消费多元化趋势。 全国酒店预订量同比增长 71%，高星级酒店预订量同比增长约 70%， 民宿预订量增幅接近 80%，机票方面，国内航班预测达 12.6 万班次， 同比增 35%，出境航班 2.8 万班次，同比增 80%，反映旅游住宿和交 通运输业的快速增长。 Q&A 今年春节出游预定的整体情况如何？各类目的地、机票和酒店的预定情况及价 格如 ...

本次活动由贵州广电网络传媒集团旗下"一码游贵州"平台承办，是贵州以"票根经济"模式提振旅游消 费、丰富旅客体验的具体举措。即日起至2026年12月31日，省外游客在"一码游贵州"微信小程序或APP 上，购买贵州指定景区门票（含黄果树瀑布、荔波小七孔等热门景区），体育赛事入场券，演唱会、音 乐节及重大展会门票，凭上述任意一种电子票根，即可申领500元旅游消费券。活动覆盖2026年全年， 无论游客选择哪个季节来黔，都能享受到这份专属实惠。 转自：贵州日报 本报讯 2月3日，记者从省商务厅获悉，省商务厅、省文化和旅游厅、省体育局联合推出"票根优惠活 动"，省外游客可凭指定门票票根申领500元旅游消费券，覆盖餐饮、商超、加油等多个消费场景，让大 家边赏贵州山水、边享实惠优惠。 此次消费券使用范围广泛，旅客领券后在全省参加活动的超6000家线下餐饮、商超、加油站门店和平台 线上购物专区，可享受单笔8折立减优惠，用完为止，让游客走到哪、优惠享到哪。需要注意的是，消 费券领取后有效期为5天，未使用完毕的额度将自动回收，省外游客需留意消费券使用细节，避免错过 优惠。 （贵阳日报融媒体记者 庭静） （《省外游客可凭指定门票票根 ...

Core Insights - The tourism market in Hubei is experiencing significant growth, with travel bookings for the Spring Festival holiday expected to increase by over 30% year-on-year, particularly in hotel and tour package reservations [1][2] - Hubei's tourism appeal is bolstered by its rich cultural heritage and diverse activities, aligning with the rising demand for experiential travel [2] - A series of promotional activities and financial incentives are being implemented to stimulate consumption and enhance the overall tourist experience in Hubei [4][6] Group 1: Tourism Growth - Hubei's hotel bookings have surged by 73%, tour package reservations by 80%, and car rental bookings have more than doubled compared to the previous year [1] - The outbound travel demand from Hubei has also seen a nearly 100% increase, indicating strong consumer spending potential in tourism [1] - The upcoming Spring Festival will feature over 1,800 events, including cultural performances and exhibitions, aimed at attracting tourists [1] Group 2: Promotional Activities - Hubei's tourism strategy includes the "乐购全球," "乐游湖北," and "乐动湖北" campaigns, which will host over 1,600 consumer promotion events and 1,000 cultural activities [2][3] - The "知音湖北 超级文旅日" event launched a series of initiatives to promote local culture and tourism, including a significant financial package for consumer incentives [4][5] - A total of 6,000 million yuan in consumer vouchers and additional promotional activities are designed to enhance visitor experiences and encourage spending [5][6] Group 3: Cultural Integration - The "荆楚非遗国际会客厅" was established to facilitate cultural trade and promote Hubei's heritage products globally [5] - The integration of cultural and tourism resources aims to create a comprehensive experience for visitors, enhancing the appeal of Hubei as a travel destination [6] - Future plans include continued investment in cultural tourism and the development of diverse offerings to attract a wider audience [6]

近年来，泰州农商银行紧扣"泰州早茶"品牌培育战略，创新"早茶+金融"场景服务模式，在助力早茶产 业升级的同时，探索出地方农商行服务消费经济的特色路径，该模式近日获评泰州全市银行改革创新二 等奖。 锚定需求痛点，构建消费金融"三维支撑" 该行联合市商务局、文旅集团及餐饮协会开展深度调研，针对早茶产业"经营、发展、消费"三大痛点， 搭建全方位服务体系。 针对经营端"融资难"，该行推出"早茶贷""收单贷"，依托经营数据简化流程，实现"线上申请、当日审 批、次日放款"，单户最高授信50万元，利率较常规贷款下调15%—20%。截至2025年末，已实现辖内 2600户早茶商户建档全覆盖，累计授信1.23亿元，用信0.94亿元。 以分层联动拓展全客群。以早茶门店为主体，筛选优质商户授予"凤凰达人"称号，累计推荐客户93名， 授信1353万元。以从业者和消费者为主体，推出"早茶通勤卡""旅游消费券""敬老套餐"等差异化产品。 以文化赋能强化品牌吸引。组织编写《早茶文化手册》，发布"早茶里的金融故事"短视频；创新"一茶 一话一服务"活动模式，举办"早茶品鉴会""面点大赛"等系列活动55场，触达客户1148人次，业务转化 率超7 ...

Core Viewpoint - Hohhot City is accelerating its autumn and winter tourism development through a collaborative effort among various departments, focusing on tourism planning, events, commercial support, and market regulation [1] Group 1: Tourism Development Initiatives - The Municipal Bureau of Culture and Tourism has outlined an overall layout for autumn and winter tourism, introducing 4 themed tourism routes and 69 unique cultural and tourism activities [1] - The city plans to issue tourism consumption vouchers in three batches and continuously provide tourism subsidies to unleash consumer potential [1] Group 2: Sports and Events Integration - The Municipal Sports Bureau announced 74 events covering ice and snow sports and public entertainment, detailing the venue planning for the 2025-2026 public ice and snow season [1] - The initiative aims to promote the deep integration of "sports + culture and tourism" [1] Group 3: Commercial Support and Market Regulation - The Municipal Bureau of Commerce will issue multiple batches of commercial consumption vouchers to support the linkage between commerce and tourism [1] - The Municipal Market Regulation Bureau will collaborate with the Culture and Tourism Bureau and public security departments to ensure a positive consumer experience and maintain market order [1] Group 4: Collaborative Efforts and Future Goals - This press conference marks a significant achievement in Hohhot City's early planning for autumn and winter tourism since August, indicating a coordinated effort among various districts and departments [1] - Under the leadership of the city's tourism development leadership group, departments are collectively showcasing their commitment to transforming and upgrading the cultural tourism industry, aiming to establish a top domestic ice and snow tourism destination [1]

Core Viewpoint - The event "Mid-Autumn National Day Consumption and 2025 Provincial Autumn Cultural Tourism Consumption Season" was launched in Hangzhou, aiming to stimulate the cultural tourism market in Zhejiang through substantial financial incentives and discounts [1] Group 1: Event Overview - The event is co-hosted by multiple provincial departments including the Provincial Department of Culture, Radio, Television and Tourism, the Provincial Department of Commerce, the Provincial Department of Agriculture and Rural Affairs, and the Provincial Sports Bureau [1] - The theme of the event is "Celebrating Together, Enjoying Zhejiang" and it will run from late September until the end of November [1] Group 2: Financial Incentives - A total of 47.75 million yuan in tourism consumption vouchers will be distributed across the province [1] - Several districts and counties will issue consumption vouchers amounting to 5 million yuan each to further stimulate spending [1] Group 3: Discounts and Promotions - Over 100 scenic spots and hotels will offer discount promotions as part of the initiative [1] - The "Hundred Counties Thousand Bowls" campaign, supported by UnionPay and Bank of Communications, will provide special benefits at 286 certified stores across the province [1]

Core Viewpoint - The article discusses the competitive landscape of cultural and tourism consumption in China as various regions prepare for the upcoming National Day holiday, highlighting the extensive promotional activities and financial incentives being implemented to attract tourists and stimulate spending [3][10]. Group 1: Regional Initiatives - Yunnan Province has launched a series of themed activities and discounts for the National Day and Mid-Autumn Festival, aiming to enhance local tourism [5]. - Sichuan Province has organized over 1,300 cultural and tourism events, focusing on various themes to meet the holiday demand [5]. - Both provinces are part of a broader trend where local governments are actively promoting tourism to capture consumer interest during peak travel seasons [5][10]. Group 2: Expected Tourism Trends - In 2024, the National Day holiday is projected to see over 8 billion domestic travelers, with expected tourism revenue around 750 billion yuan [6]. - Recent data indicates a 45% year-on-year increase in cross-province travel orders for the National Day holiday, reflecting a shift in consumer preferences towards experiential travel [6][10]. - The average spending per tourist during the 2024 National Day holiday reached a historical high of 916 yuan, indicating strong consumer demand [10][11]. Group 3: Marketing Strategies - Regions are employing various strategies to attract tourists, including creating viral marketing campaigns, hosting events, and offering discounts through consumption vouchers [7][8]. - Sichuan's initiative to combine sports events with tourism, such as offering packages that include event tickets and accommodation, exemplifies innovative marketing approaches [7][11]. - The Ministry of Culture and Tourism is coordinating a three-year action plan to enhance cultural and tourism consumption, including the distribution of consumption vouchers [8][10]. Group 4: Economic Impact - Cultural and tourism consumption is seen as a key driver for local economic growth, especially in the context of insufficient overall consumption growth [10][11]. - The article highlights the importance of transforming tourist interest into actual spending, with local governments leveraging events to stimulate broader economic activity [11]. - The ongoing development of new tourism formats, such as night tourism and wellness tourism, reflects changing consumer preferences and presents opportunities for growth in the sector [11].

Core Insights - The competition for cultural tourism and consumer traffic is intensifying as the National Day holiday approaches, with over 25,000 cultural tourism consumption activities planned and more than 330 million yuan in consumption subsidies to be distributed [1][5]. Group 1: Regional Initiatives - Yunnan Province has launched a series of themed activities and promotional measures for the National Day and Mid-Autumn Festival, focusing on unique experiences and seasonal products [2]. - Sichuan Province has organized over 1,300 cultural tourism activities centered around major events, food, and entertainment to meet the holiday consumption demand [2][3]. Group 2: Consumer Trends - Recent data indicates a 45% year-on-year increase in cross-province travel orders for the National Day holiday, with travelers increasingly prioritizing experiential travel over mere sightseeing [3]. - The average per capita spending during the 2024 National Day holiday is projected to reach 916 yuan, marking a historical high [6]. Group 3: Government Support and Policies - The Ministry of Culture and Tourism has initiated a three-year action plan to enhance cultural and tourism consumption, coordinating with financial institutions to offer consumption vouchers and incentives [5]. - Various local governments are implementing special policies to stimulate cultural tourism consumption, with a total of over 330 million yuan in subsidies planned for the consumption month [5][6]. Group 4: Marketing Strategies - Local governments are employing diverse marketing strategies, including creating viral events and immersive experiences, to attract tourists [3][4]. - Sichuan Province plans to leverage popular local events, such as the "Chuan Super" soccer matches, to drive tourism and consumption through bundled offers [4][7]. Group 5: Future Outlook - The cultural tourism sector is expected to continue growing, driven by evolving consumer preferences and the integration of various service sectors [6][7]. - New tourism trends, such as therapeutic travel and night tourism, are emerging, indicating a shift in consumer behavior and preferences [7].

Core Viewpoint - The competition for cultural tourism and consumer traffic has intensified as the National Day holiday approaches, with over 25,000 cultural tourism consumption activities planned and more than 330 million yuan in consumption subsidies to be distributed [1][5]. Group 1: Regional Initiatives - Yunnan Province has launched a series of themed activities and promotional measures for the National Day and Mid-Autumn Festival, focusing on enhancing tourism experiences [2]. - Sichuan Province has organized over 1,300 cultural tourism activities centered around major events, food, and entertainment to attract visitors during the holiday [2][3]. - Various regions are employing strategies such as creating popular events and offering discounts to draw tourists, with a focus on immersive experiences [3][4]. Group 2: Economic Impact - The National Day holiday in 2024 is expected to see over 800 million domestic travelers and approximately 750 billion yuan in tourism revenue, reflecting a growth trend in the tourism sector [2]. - The average spending per tourist during the 2024 National Day holiday reached a historical high of 916 yuan, indicating a robust recovery in consumer spending [6][7]. - The cultural and tourism sectors are seen as key drivers for overall consumption growth, with significant increases in spending on entertainment and leisure activities [6][7]. Group 3: Promotional Strategies - Various regions are implementing consumption vouchers and discounts to stimulate tourism, with Guangdong planning to distribute 20 million yuan in cultural tourism vouchers [4][5]. - Sichuan is set to launch a two-month consumption festival, distributing 400 million yuan in vouchers for local dining, beverages, and tourism [7][8]. - The integration of events, performances, and exhibitions is being leveraged to create new consumer experiences and enhance the overall tourism appeal [7][8].

Core Insights - The tourism demand in Hainan is experiencing significant growth ahead of the "National Day + Mid-Autumn Festival" holiday, with a 125% increase in cultural and tourism bookings [2] - Hainan has become the top destination in China for tourism booking growth during the holiday period, with major cities like Beijing and Shanghai showing increased interest in visiting [2][3] - A total of over 170 cultural and sports tourism activities will be launched in Hainan during the holiday to enhance visitor experience [2][4] Booking Data - Meituan Travel reports a 125% increase in tourism bookings for the holiday, with five-star hotel bookings up by 140% [2] - Ctrip data shows a 97.89% increase in overall product bookings and a 106.98% increase in consumer spending during the National Day period [2] - Hotel bookings increased by 131.53%, while flight bookings rose by 57.12% [2] Activities and Promotions - Various events include the "Kua Xia Haikou" lawn music festival, non-heritage life festival, and themed exhibitions, catering to diverse visitor interests [3] - Major scenic spots are offering unique experiences such as underwater walking, cloud climbing, and adventure sports to attract different demographics [3] - The provincial tourism department is extending promotional activities and providing financial incentives, including 20 million yuan in tourism subsidies and various consumer vouchers [4] Regulatory Measures - The provincial tourism department will enforce strict regulations against illegal tourism practices to ensure a safe and pleasant experience for visitors [4] - Comprehensive inspections will be conducted in collaboration with multiple departments to maintain market order and service quality during the holiday [4]