旅游消费券

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呼伦贝尔市推动“冷资源”变“热产业”
Nei Meng Gu Ri Bao· 2025-10-09 02:00
发布会上,市文旅广局明确秋冬季旅游总体布局,不仅推出4条主题旅游线路与69个特色文旅活 动,还计划分三个批次投放旅游消费券,持续发放旅游补贴以释放消费潜力。市体育局同步公布74项涵 盖冰雪运动、大众娱乐的赛事活动,详解2025—2026年大众冰雪季场地规划,推动"体育+文旅"深度融 合。市商务局则通过多批次商贸消费券发放,助力商贸与文旅联动发展;市市场监管局表示将联合文 旅、公安等部门协同发力,保障游客消费体验,维护市场秩序。 据悉,此次发布会是呼伦贝尔市自8月提早谋划秋冬季旅游工作的重要成果,标志着各旗市区及相 关部门已形成联动合力。在市旅游发展领导小组统筹下,各部门通过官方平台集中发声,全面展现推动 文旅产业转型升级、打造国内一流冰雪旅游目的地的决心,为今年秋冬季旅游"出圈出彩"筑牢基础。 日前,呼伦贝尔市召开秋冬季旅游新闻发布会,市文旅广局、体育局、商务局、市场监管局等多部 门负责人共同出席,围绕秋冬季旅游规划、活动赛事、商贸支持及市场监管等核心内容,为当地秋冬季 旅游发展按下"加速键"。 ...
浙江2025全省金秋文旅消费季启动 将累计发放旅游消费券4775万元
Jing Ji Guan Cha Wang· 2025-09-28 01:50
经济观察网9月26日晚,中秋国庆促消费暨2025全省金秋文旅消费季在杭启动。本次活动由省文化广电 和旅游厅、省商务厅、省农业农村厅、省体育局联合主办,主题为"家国同庆,浙里畅游",从9月下旬 持续至11月底。这个金秋,浙江将累计发放旅游消费券4775万元,多个区县消费券金额达500万元,以 真金白银的补贴激活文旅市场。同时,超百家景区、酒店推出折扣优惠,"百县千碗,银联助力,交行 有礼"活动,将联动全省286家"百县千碗"认证门店推出特惠福利。 ...
8亿人次、7500亿元袭来,地方争夺国庆中秋流量
第一财经· 2025-09-24 16:04
Core Viewpoint - The article discusses the competitive landscape of cultural and tourism consumption in China as various regions prepare for the upcoming National Day holiday, highlighting the extensive promotional activities and financial incentives being implemented to attract tourists and stimulate spending [3][10]. Group 1: Regional Initiatives - Yunnan Province has launched a series of themed activities and discounts for the National Day and Mid-Autumn Festival, aiming to enhance local tourism [5]. - Sichuan Province has organized over 1,300 cultural and tourism events, focusing on various themes to meet the holiday demand [5]. - Both provinces are part of a broader trend where local governments are actively promoting tourism to capture consumer interest during peak travel seasons [5][10]. Group 2: Expected Tourism Trends - In 2024, the National Day holiday is projected to see over 8 billion domestic travelers, with expected tourism revenue around 750 billion yuan [6]. - Recent data indicates a 45% year-on-year increase in cross-province travel orders for the National Day holiday, reflecting a shift in consumer preferences towards experiential travel [6][10]. - The average spending per tourist during the 2024 National Day holiday reached a historical high of 916 yuan, indicating strong consumer demand [10][11]. Group 3: Marketing Strategies - Regions are employing various strategies to attract tourists, including creating viral marketing campaigns, hosting events, and offering discounts through consumption vouchers [7][8]. - Sichuan's initiative to combine sports events with tourism, such as offering packages that include event tickets and accommodation, exemplifies innovative marketing approaches [7][11]. - The Ministry of Culture and Tourism is coordinating a three-year action plan to enhance cultural and tourism consumption, including the distribution of consumption vouchers [8][10]. Group 4: Economic Impact - Cultural and tourism consumption is seen as a key driver for local economic growth, especially in the context of insufficient overall consumption growth [10][11]. - The article highlights the importance of transforming tourist interest into actual spending, with local governments leveraging events to stimulate broader economic activity [11]. - The ongoing development of new tourism formats, such as night tourism and wellness tourism, reflects changing consumer preferences and presents opportunities for growth in the sector [11].
8亿人次、7500亿元袭来 地方争夺国庆中秋流量
Di Yi Cai Jing· 2025-09-24 14:35
Core Insights - The competition for cultural tourism and consumer traffic is intensifying as the National Day holiday approaches, with over 25,000 cultural tourism consumption activities planned and more than 330 million yuan in consumption subsidies to be distributed [1][5]. Group 1: Regional Initiatives - Yunnan Province has launched a series of themed activities and promotional measures for the National Day and Mid-Autumn Festival, focusing on unique experiences and seasonal products [2]. - Sichuan Province has organized over 1,300 cultural tourism activities centered around major events, food, and entertainment to meet the holiday consumption demand [2][3]. Group 2: Consumer Trends - Recent data indicates a 45% year-on-year increase in cross-province travel orders for the National Day holiday, with travelers increasingly prioritizing experiential travel over mere sightseeing [3]. - The average per capita spending during the 2024 National Day holiday is projected to reach 916 yuan, marking a historical high [6]. Group 3: Government Support and Policies - The Ministry of Culture and Tourism has initiated a three-year action plan to enhance cultural and tourism consumption, coordinating with financial institutions to offer consumption vouchers and incentives [5]. - Various local governments are implementing special policies to stimulate cultural tourism consumption, with a total of over 330 million yuan in subsidies planned for the consumption month [5][6]. Group 4: Marketing Strategies - Local governments are employing diverse marketing strategies, including creating viral events and immersive experiences, to attract tourists [3][4]. - Sichuan Province plans to leverage popular local events, such as the "Chuan Super" soccer matches, to drive tourism and consumption through bundled offers [4][7]. Group 5: Future Outlook - The cultural tourism sector is expected to continue growing, driven by evolving consumer preferences and the integration of various service sectors [6][7]. - New tourism trends, such as therapeutic travel and night tourism, are emerging, indicating a shift in consumer behavior and preferences [7].
8亿人次、7500亿元袭来,地方争夺国庆中秋流量
Di Yi Cai Jing· 2025-09-24 13:26
Core Viewpoint - The competition for cultural tourism and consumer traffic has intensified as the National Day holiday approaches, with over 25,000 cultural tourism consumption activities planned and more than 330 million yuan in consumption subsidies to be distributed [1][5]. Group 1: Regional Initiatives - Yunnan Province has launched a series of themed activities and promotional measures for the National Day and Mid-Autumn Festival, focusing on enhancing tourism experiences [2]. - Sichuan Province has organized over 1,300 cultural tourism activities centered around major events, food, and entertainment to attract visitors during the holiday [2][3]. - Various regions are employing strategies such as creating popular events and offering discounts to draw tourists, with a focus on immersive experiences [3][4]. Group 2: Economic Impact - The National Day holiday in 2024 is expected to see over 800 million domestic travelers and approximately 750 billion yuan in tourism revenue, reflecting a growth trend in the tourism sector [2]. - The average spending per tourist during the 2024 National Day holiday reached a historical high of 916 yuan, indicating a robust recovery in consumer spending [6][7]. - The cultural and tourism sectors are seen as key drivers for overall consumption growth, with significant increases in spending on entertainment and leisure activities [6][7]. Group 3: Promotional Strategies - Various regions are implementing consumption vouchers and discounts to stimulate tourism, with Guangdong planning to distribute 20 million yuan in cultural tourism vouchers [4][5]. - Sichuan is set to launch a two-month consumption festival, distributing 400 million yuan in vouchers for local dining, beverages, and tourism [7][8]. - The integration of events, performances, and exhibitions is being leveraged to create new consumer experiences and enhance the overall tourism appeal [7][8].
8天长假我省将推出170余项文体旅活动
Hai Nan Ri Bao· 2025-09-23 01:28
此外,省旅文厅还将联合公安、交通、市场监管、林业、海事、应急等部门,在节前和节中对市场 秩序、服务质量和安全生产开展综合检查,及时发现问题并督促整改。 据统计,"双节"期间我省共策划170余项文体旅活动,涵盖旅游促销、文化演艺、体育赛事等多类 型活动。 比如海口举办的"夸下海口"草坪音乐会,8天音乐狂欢,市民游客可免费参与海口"艺术周"街头表 演;三亚"王牌海岛季"活动包含非遗生活节和泡泡玛特主题展;假日期间儋州海花岛每晚都将上演烟花无 人机秀,此外,儋州儋耳追光驿站将举办神冲火山电音节;定安将举办"食全食美 醋就未来—2025年定安 糟粕醋美食文化周"活动,包括琼剧展演、美食体验、市集展销等。 各大景区同样"花式"出招。蜈支洲岛旅游区的"海底漫步"、白石岭旅游区的"云端攀岩"、海花岛旅 游度假区的国际化潮流运动、呀诺达雨林文化旅游区的"探险+体育"等特色玩法,既带游客"上天"乘飞 行伞翱翔、"入地"探溶洞奇观、"下海"玩水上运动,精准满足不同人群的专属游玩需求。 省旅文厅将同步开展系列营销活动。延长"清凉一夏 海南度假"促消费活动至10月15日,追加2000 万元财政资金,持续发放旅游消费补贴。海口市将发放 ...
海口将发放1000万元旅游消费券
Hai Nan Ri Bao· 2025-09-20 01:37
Group 1 - Haikou will issue 10 million yuan in tourism consumption vouchers, with individual "flight + hotel" packages offering discounts up to 1,800 yuan [2] - The tourism vouchers include discounts for inbound and outbound flight tickets, as well as hotel stay discounts, available through various travel platforms starting from September 22 [2] - During the National Day holiday, Haikou will also launch 3.5 million yuan in dining-specific consumption vouchers, featuring a food festival with free tastings and interactive cooking experiences [2] Group 2 - From September 28 to October 8, 2025, Haikou will host the "2025 Haikou Art Week" featuring 61 events and nearly 150 performances, including concerts and theatrical shows [3] - International performances will include the Oxford Male Voice Choir and the Italian Symphony Orchestra, alongside various cultural events and competitions [3] - Major sporting events such as the China International Ocean Kayak Open and the "Haikou Cup" basketball league will also take place during this period [3]
“乐·上海”下半年增设文化消费券 加强跨领域联动放大溢出 消费券再发5亿元扩大覆盖面
Jie Fang Ri Bao· 2025-07-19 01:53
Core Viewpoint - Shanghai government announces allocation of 500 million yuan in fiscal funds for consumer vouchers in the second half of the year, targeting sectors such as dining, tourism, film, culture, and sports [1] Group 1: Consumer Voucher Adjustments - The "Le Shanghai" service consumer vouchers for the second half of 2025 will see three main adjustments: expansion of coverage, optimization of distribution methods, and enhanced cross-sector collaboration [2] - New cultural vouchers will be introduced, and tourism vouchers will include "rural homestay vouchers" [2] - The distribution method for tourism vouchers will shift from a "lottery" to a "grab" model, optimizing fund allocation [2] Group 2: Voucher Details - Dining vouchers will have a maximum value of 400 yuan off a 1000 yuan purchase, while cultural vouchers will also offer a similar discount [2] - New "rural homestay vouchers" will provide a discount of 150 yuan off a 500 yuan purchase, with other tourism vouchers maintaining discounts of 75 yuan off 150 yuan and 50 yuan off 100 yuan [2] - Sports event vouchers can offer discounts up to 800 yuan off a 2000 yuan purchase [2] Group 3: Distribution Platforms - Dining and tourism vouchers will be distributed through platforms like UnionPay, Alipay, and WeChat Pay, while film vouchers will be available via platforms like Taopiaopiao and Maoyan [3] - Sports fitness vouchers will be distributed through the "Laihu Dong | Fitness Map" platform, with cultural and sports event vouchers to be determined through public selection [3] - The distribution methods for dining vouchers will remain a "lottery" for local consumers, while tourism and film vouchers will adopt a "grab" model for both local and visiting consumers [3]
政策赋能+场景创新 文旅市场迎蓬勃发展
Sou Hu Cai Jing· 2025-06-25 08:52
Core Insights - The Chinese cultural and tourism market is experiencing robust growth due to various policies and initiatives aimed at boosting domestic and inbound travel consumption [1][2][8] Policy Initiatives - The government has implemented a series of policies to stimulate cultural and tourism consumption, including the issuance of consumption vouchers and promotional activities during peak travel seasons [2][4] - The "Notice on Further Cultivating New Growth Points to Prosper Cultural and Tourism Consumption" outlines measures for organizing diverse cultural and tourism consumption activities throughout the year [2][4] Domestic Travel Growth - Domestic travel has seen significant increases in both the number of travelers and total spending, with data showing 5.01 billion domestic trips during the Spring Festival, a 5.9% year-on-year increase, and total spending of 677 billion yuan, up 7.0% [4] - The May Day holiday recorded 3.14 billion domestic trips, reflecting a 6.4% increase, with total spending reaching 180.27 billion yuan, an 8.0% rise [4] Innovative Consumption Scenarios - Various regions are innovating consumption scenarios by integrating cultural, sports, and tourism sectors, enhancing the overall visitor experience [5][7] - New tourism products and experiences, such as rural tourism routes and cultural events, have gained popularity among tourists [5] Inbound Tourism Policy Optimization - The optimization of inbound tourism policies has led to a significant increase in inbound travel orders, with a reported doubling of overall inbound travel orders for the New Year period [8][9] - Specific countries, such as South Korea and Japan, have seen substantial increases in inbound travel orders, with growth rates of 215% and 145% respectively [8] Inbound Travel Growth Metrics - Inbound travel ticket orders increased by 180% during the Spring Festival compared to the previous year, with hotel bookings rising over 60% [9] - The May Day holiday saw a 130% increase in inbound travel orders, with major cities like Shanghai and Beijing becoming popular destinations [9][10]
社会服务行业周报:多地高中恢复双休,蜜雪进入招股阶段-2025-02-25
Yin He Zheng Quan· 2025-02-25 01:34
行业周报 · 社会服务行业 多地高中恢复双休,蜜雪进入招股阶段 行业周报 2025年2月 23 日 核心观点 ● 板块表现:本周 SW 社服行业涨跌幅为 0.9%,其中,教育(1.9%),专业服 务(2.8%),旅游及景区服务(-1.0%),酒店餐饮(-2.1%)。 细分板块跟踪及观点 O 社会服务行业 请务必阅读正文最后的中国银河证券股份有限公司免责声明 | | | 分析师 顾熹闽 ☎: 021-2025-2670 网:guximin_yj @chinastock.com.cn 分析师登记编码:S0130522070001 相关研究 1. 【银河社服】2025年春节假期数据点评:春节消 费稳步增长,受补贴产品增长较快 2. 【银河社服】2 月投资月报:假期客流量再创新 高,出境游增速优于国内 3. 【银河社服】行业点评:假期临近,机票价格缘何 下跌? www.chinastock.com.cn 证券研究报告 2025-2-21 相对沪深 300 表现图 50% 社会服务 资料来源:wind,中国银河证券研究院 教育:杭州等地恢复高中双休,或利好校外培训及 AI 教育需求。根据浙江之 ● 声报道,自 2025 ...