Group 1 - The core event is the "Follow the Spring Festival Gala to Yibin" activity, which aims to boost tourism and consumption in Yibin during the Spring Festival 2026, with Yibin being one of the four sub-venues for the CCTV Spring Festival Gala [2] - The "Five Blessings Yibin" initiative includes various promotional activities such as "Blessing Tour," "Blessing Gift," "Blessing Feast," "Blessing Purchase," and "Blessing Bag" to attract visitors [2] - The "Blessing Tour" consists of three segments: "Immediate Exemption," where visitors with the surname or zodiac sign of horse can enter specific scenic spots for free throughout 2026; "Consumption Reduction," offering vouchers for ticket purchases; and "Free Travel," featuring six curated travel routes [2] Group 2 - The "Blessing Gift" offers a New Year gift package for visitors spending over 28 yuan at designated locations during the Spring Festival, with a total of 100,000 packages to be distributed [3] - The "Blessing Feast" includes special dining vouchers for events at the Wuliangye 501 Ancient Cellar, with a total of 1 million yuan in dining vouchers to be issued across various districts [3] - The "Blessing Purchase" initiative features a shopping area for traditional New Year goods and offers retail vouchers worth 2 million yuan, while the "Blessing Bag" encourages social media engagement through short video submissions for cash rewards [3]

李晓勇指出，今年"5·19中国旅游日"活动主要有以下几个方面特点：一是突出惠民乐民。近期中共中央办公厅、 国务院办公厅印发文件，大力实施提振消费专项行动。今年"5·19中国旅游日"主题月期间，各省（区、市）突出 惠民乐民，引导旅游景区、旅行社、酒店民宿、院团剧场等推出门票减免、折扣套餐、联票优惠等优惠促销活 动，集中推出文化和旅游消费券包。以美团、支付宝、高德、携程、华住、喜马拉雅为代表的合作单位拟投入惠 民补贴超10亿元，各地计划出台的惠民举措超6000项，进一步激发全民参与热情和旅游消费潜力；二是社会广泛 参与。今年中国旅游日活动的合作单位扩大至60多家，涵盖多领域，通过跨界合作扩大"5·19中国旅游日"活动的 覆盖面。各地引导夜间文化和旅游消费集聚区、旅游休闲街区、旅游度假区及各类文化和旅游经营单位积极参 与，广泛惠及居民和游客；三是加强入境旅游推介。文化和旅游部将联合相关部门，持续提升入境旅游便利化水 平，丰富入境旅游产品供给，在全球广泛开展"你好！中国"国家旅游形象推广工作，继续推动入境旅游发展。邀 请境外旅行商来华踩线交易洽谈，并充分发挥海外中国文化中心和驻外旅游办事处等驻外机构的作用，综合运用 ...