波黑联通社1月5日报道。波黑萨拉热窝州旅游局对新年旅游季的成果表示满意。2025年12月29日至2026 年1月2日期间，萨拉热窝共记录到访游客15110人次，过夜数35534夜。与2024年-2025年跨年期间相 比，到访量增长1.4%、过夜数增长4.5%。游客平均停留时长为2.4天。 萨拉热窝州旅游局局长法兹拉吉奇表示，他对游客的参与度感到满意。取得的成果为萨拉热窝办好下一 次新年庆祝活动奠定了坚实基础，届时萨拉热窝市将提供持续时间更长、形式更为独特的活动。他感谢 所有选择萨拉热窝作为新年旅游目的地的人们，欢迎各位游客再次光临。（驻波黑使馆经商处） 萨拉热窝州旅游局表示，到访萨拉热窝的游客主要来自波黑国内，国外游客主要来源地为克罗地亚、塞 尔维亚、黑山、斯洛文尼亚、土耳其、奥地利、意大利、德国和中国。数据证实，凭借丰富的活动安 排、独特的跨年氛围以及州政府持续对"访游萨拉热窝"（Visit Sarajevo）品牌的推广，让萨拉热窝在新 年假期期间成为了具有吸引力和国际竞争力的旅游目的地。 ...

Core Insights - The 2025 World Tourism Cooperation and Development Conference highlighted the importance of cultural appeal, infrastructure, and sustainability in assessing global cities' tourism competitiveness [1][2] - Beijing ranked 5th in the global tourism competitiveness index, showcasing the multifaceted nature of urban tourism competitiveness [1][2] Group 1: Key Trends and Insights - Top-notch infrastructure remains the cornerstone of competitiveness, while cultural and natural attractions are key to attracting global tourists [2] - Sustainable development is shifting from a "value-added" aspect to a "necessity," with visa facilitation and policy reforms acting as critical drivers [2] - Business tourism and exhibitions are enhancing year-round demand, while digitalization and smart tourism are reshaping the travel experience [2] Group 2: Policy Recommendations for Cities - Cities should prioritize culture and heritage in their tourism strategies, ensuring sustainable protection and promotion of UNESCO-recognized landmarks and intangible cultural heritage [3] - Tourism should be integrated into the overall city strategy, moving beyond a single-department approach to a collaborative system that includes urban development and environmental considerations [3] - Smart tourism and sustainability must be embedded in city policies, encouraging the integration of digital tools and low-carbon transportation systems [3] Group 3: Future Directions for Urban Tourism - Cities need to establish flexible policies that can adapt to risks and encourage innovation, including diversifying source markets and strengthening exhibition tourism [4] - The cities that will stand out in the next decade will be those that manage tourism as a strategic, inclusive, and future-oriented industry, focusing on visitor value rather than just visitor numbers [4] - The core belief for high-quality tourism development should be "a livable place is also a place to visit" [4]