Core Insights - The "China Travel" phenomenon has seen significant growth, particularly during the recent May Day holiday, with inbound tourism orders surging by 130% year-on-year [4][6][9] - The implementation of policies such as the 240-hour visa-free transit and the new "buy and refund" tax refund policy has stimulated this growth [2][8] - The tourism market in China is projected to enter a "super cycle" by 2025, with domestic travel expected to reach 314 million trips during the May Day holiday, a 6.4% increase from the previous year [3][10] Policy Impact - The 240-hour visa-free transit policy has led to 9.215 million inbound visitors, a 40.2% increase compared to the previous year, with 71.3% of these being visa-free entries [1][8] - The "buy and refund" tax refund policy has lowered the threshold for refunds, further encouraging spending among foreign tourists [8][9] Market Trends - The tourism and hotel indices have shown positive momentum in the stock market, with significant increases following the holiday [6][9] - The influx of high-spending tourists is expected to enhance the contribution of inbound tourism to China's GDP, which currently stands at 0.5% compared to 1%-2% in developed countries [9][10] Future Projections - Morgan Stanley and other international research institutions predict that China's inbound tourism market could grow by 4 to 8 times over the next decade [7][9] - The Asia-Pacific region is expected to be a key growth area for global tourism, with China's role being crucial in this expansion [11][12] Consumer Behavior - The rise of social media has significantly influenced travel trends, with platforms driving a 200% increase in hotel search indices during the holiday [6] - The appeal of cultural experiences and diverse activities has attracted a large number of foreign tourists, particularly in cities like Shenzhen and Beijing [4][5][9]