旅游转型

Search documents
去世界泳装之都旅游,有点高兴
经济观察报· 2025-10-06 10:29
Core Viewpoint - Xingcheng, a county-level city in Liaoning Province, is leveraging its strong swimwear industry to boost tourism, transitioning from a manufacturing hub to a tourist destination through innovative strategies and local engagement [2][19]. Group 1: Tourism Development - The local tourism bureau has implemented a "first inquiry responsibility system" and "advance compensation" mechanism to enhance visitor experience, aiming to resolve disputes quickly and maintain a positive image of Xingcheng [2][4]. - In the first eight months of this year, Xingcheng received 10.46 million domestic tourists, a year-on-year increase of 16.38%, with tourism revenue reaching 5.518 billion yuan, also up 16.17% [3]. - The city has seen a significant increase in hotel occupancy rates, with nearly full bookings during the recent National Day holiday, and has added nearly 8,000 new beds to accommodate the growing number of visitors [4][3]. Group 2: Cultural and Emotional Engagement - The city is focusing on creating emotional value for tourists, branding itself as "Happy Xingcheng" with a simple smiley face symbol to attract younger visitors [10][11]. - Local initiatives include creating engaging experiences such as the "Smile Road" and colorful installations that have garnered significant online attention, leading to increased visitor engagement [11][13]. - The average stay duration for tourists has increased from 1.2 days to nearly 2 days, with a notable decrease in the average age of visitors by 10 years [17]. Group 3: Swimwear Industry Synergy - Xingcheng is recognized as the largest swimwear production base in China, producing 200 million pieces annually, with a market share of over 40% domestically and 25% internationally, generating an output value of 15 billion yuan [2][19]. - The synergy between the swimwear industry and tourism is evident, as the local high-end swimwear brand "Fandean" has opened a store in the ancient city, integrating cultural elements into its products [19]. - The city aims to transform its manufacturing capabilities into brand value and immersive experiences, addressing challenges such as reliance on external suppliers and the need for brand differentiation [20]. Group 4: Future Aspirations - The local government has set ambitious goals to develop Xingcheng into a "tourism hotspot city," then a "residential tourism city," ultimately attracting talent for long-term residency [21]. - Strategies for future growth include enhancing planning, accelerating projects, innovating business models, and improving marketing and service quality to elevate the city's brand recognition [21].
泳装之都的文旅转身
Jing Ji Guan Cha Wang· 2025-10-06 06:15
"十一"假期,有游客因特殊情况改变行程未能到兴城旅游想要退酒店房费,酒店则认为第三方平台已经标明预订不退。争执之中,兴城文旅局市场科科长高 峰加游客微信,先行垫付了635元。 在兴城,这种被称为"首问负责制"与"先行赔付"的机制,正成为这座小城文旅转型的一个细节。兴城文旅局局长杨丽莉的要求简单而坚决:"一千块以内的 纠纷,现场处理,不用请示。我们要做的,就是不让任何一点不愉快,坏了游客对兴城的印象。" 兴城是辽宁省葫芦岛下辖县级市,以泳装之都著名。兴城市泳装行业协会会长张东元称,兴城是国内最大的泳装生产地,占据国内最大的市场份额。全球每 4件泳衣中就有1件源自兴城,其国内市场份额超过40%,国际市场份额超过25%。截至2024年末,当地泳装产业年产量达2亿件(其中出口1.4亿件),产值 达150亿元。 同时,兴城的自然资源集"城、泉、山、海、岛"景观于一身,是东北地区的旅游疗养胜地。但这座想发展旅游业的小城却一直不温不火,直到去年电视剧 《乘风踏浪》的播出,让其意外火爆。电视剧的热度会自然消退,但当地文旅局借此契机,大力推动旅游从观光向体验转型,使得兴城近两年的旅游热度得 以持续提升。 兴城的自然资源丰富,有 ...