Core Viewpoint - The employment market in Liaoning, China, is thriving despite external challenges, with a focus on expanding job opportunities and improving employment quality through new industries and technologies [1][2][3][4] Group 1: Employment Growth - Liaoning's urban new employment figures rose from 462,000 in 2022 to 486,200 in 2024, with 2.284 million new urban jobs created by the end of August this year, exceeding the target of 2.1 million by 108.8% [1] - The province has implemented the "Spring Warmth Liao-Shen" initiative for four consecutive years, providing financial support and policy relief to stabilize employment, resulting in 1,088.1 million job positions being maintained [2] Group 2: Youth Employment Initiatives - Special recruitment events targeting college graduates are being organized, focusing on key industries and projects to facilitate job matching, with advanced technologies like "AI portraits" being utilized [2] - The trend of retaining young talent in Liaoning is being reinforced through targeted recruitment efforts [2] Group 3: Innovative Employment Models - New entrepreneurial initiatives, such as the "Journey of Life" entrepreneurial street, are being developed to attract young entrepreneurs and create job opportunities [3] - The number of labor service brands in the province has increased from 40 to 142, generating employment for 850,000 people through skill training and industry collaboration [3] Group 4: Community Employment Support - The establishment of 609 "Comfortable Employment" service stations has made job services more accessible, helping 390,000 individuals facing employment difficulties find jobs since the beginning of the "14th Five-Year Plan" [4] - Community-based employment events have successfully connected local residents with job opportunities, enhancing the overall employment landscape [4]

Core Viewpoint - Xingcheng, a county-level city in Liaoning Province, is leveraging its strong swimwear industry to boost tourism, transitioning from a manufacturing hub to a tourist destination through innovative strategies and local engagement [2][19]. Group 1: Tourism Development - The local tourism bureau has implemented a "first inquiry responsibility system" and "advance compensation" mechanism to enhance visitor experience, aiming to resolve disputes quickly and maintain a positive image of Xingcheng [2][4]. - In the first eight months of this year, Xingcheng received 10.46 million domestic tourists, a year-on-year increase of 16.38%, with tourism revenue reaching 5.518 billion yuan, also up 16.17% [3]. - The city has seen a significant increase in hotel occupancy rates, with nearly full bookings during the recent National Day holiday, and has added nearly 8,000 new beds to accommodate the growing number of visitors [4][3]. Group 2: Cultural and Emotional Engagement - The city is focusing on creating emotional value for tourists, branding itself as "Happy Xingcheng" with a simple smiley face symbol to attract younger visitors [10][11]. - Local initiatives include creating engaging experiences such as the "Smile Road" and colorful installations that have garnered significant online attention, leading to increased visitor engagement [11][13]. - The average stay duration for tourists has increased from 1.2 days to nearly 2 days, with a notable decrease in the average age of visitors by 10 years [17]. Group 3: Swimwear Industry Synergy - Xingcheng is recognized as the largest swimwear production base in China, producing 200 million pieces annually, with a market share of over 40% domestically and 25% internationally, generating an output value of 15 billion yuan [2][19]. - The synergy between the swimwear industry and tourism is evident, as the local high-end swimwear brand "Fandean" has opened a store in the ancient city, integrating cultural elements into its products [19]. - The city aims to transform its manufacturing capabilities into brand value and immersive experiences, addressing challenges such as reliance on external suppliers and the need for brand differentiation [20]. Group 4: Future Aspirations - The local government has set ambitious goals to develop Xingcheng into a "tourism hotspot city," then a "residential tourism city," ultimately attracting talent for long-term residency [21]. - Strategies for future growth include enhancing planning, accelerating projects, innovating business models, and improving marketing and service quality to elevate the city's brand recognition [21].

Core Insights - The article highlights the transformation of Xingcheng, a small city in Liaoning Province, into a burgeoning tourist destination, driven by a combination of local initiatives and the unexpected popularity of the TV series "Riding the Wind and Waves" [2][6][10]. Tourism Development - Xingcheng has seen a significant increase in domestic tourism, with 10.46 million visitors from January to August this year, marking a 16.38% year-on-year growth, and tourism revenue reaching 5.518 billion yuan, up 16.17% [3]. - The city has implemented a "first inquiry responsibility system" and "advance compensation" mechanism to enhance visitor satisfaction, with the tourism bureau head emphasizing the importance of maintaining a positive impression of the city [2][3]. - The average stay of tourists has increased from 1.2 days to nearly 2 days, with a decrease in the average age of visitors by 10 years [17]. Economic Impact of Swimwear Industry - Xingcheng is recognized as the largest swimwear production hub in China, accounting for over 40% of the domestic market and 25% of the international market, with an annual output of 200 million pieces and a production value of 15 billion yuan [2][18]. - The local swimwear industry is benefiting from the tourism boom, with high-end brands like "Fandean" opening stores in the ancient city, integrating cultural elements into their designs [18]. Marketing and Branding Strategies - The local tourism bureau has adopted innovative marketing strategies, including the creation of a "Smile Road" and engaging social media influencers to promote the city [11][14]. - The city aims to enhance its brand recognition and market influence through comprehensive tourism initiatives that integrate local products and cultural experiences [21]. Future Aspirations - The local government has set ambitious goals to transform Xingcheng into a "tourism hotspot," then a "residential city," and ultimately attract talent for long-term settlement [19].