Core Viewpoint - The 2026 "Lego New Spring" special event plan aims to boost consumption during the Spring Festival, with a projected 9-day holiday and an expected 9.5 billion people traveling, indicating a significant increase in consumer activity and tourism [1][14]. Group 1: Consumption Promotion Measures - The "Lego New Spring" plan includes six major areas: food, accommodation, transportation, tourism, shopping, and entertainment, along with five support measures to stimulate consumption [1]. - The plan encourages the organization of traditional food events, such as the "Chinese Cuisine Gathering" and "Old Brand Carnival," featuring special meal packages and entertainment services [1][2]. - Various promotional activities will be launched, including discounts on hotel stays, family packages, and special offers for transportation services [2][4]. Group 2: Transportation and Travel - The civil aviation and railway sectors are set to increase capacity and optimize transport products, with airlines offering ticket lotteries and special meals for the holiday [4]. - The railway department will enhance service capabilities and provide discounts during non-peak travel times [4]. Group 3: Cultural and Tourism Activities - The "National Spring Festival Cultural and Tourism Consumption Month" will feature seasonal activities and consumer benefits tailored to the winter and Spring Festival [4][14]. - Local markets and cultural events, such as the New Year goods fair in Anhui, will promote traditional customs and attract visitors [8][10]. Group 4: Emerging Trends in Consumer Behavior - The upcoming Spring Festival is expected to showcase new trends in tourism, with a longer holiday period leading to increased travel intentions among urban and rural residents [13][14]. - The integration of culture, commerce, and tourism is anticipated to create a high-quality living space that attracts visitors and enhances local economies [14].