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30万的华为旅行车,会比BBA们更值吗?
Hu Xiu· 2025-09-20 02:06
Group 1 - The travel car segment is characterized by high keyboard value, with notable models including Audi's Avant, Allroad, BMW's Touring, Mercedes-Benz's Estate, All-Terrain, and Volvo's V series, CrossCountry [1] - The article questions how the Xiangjie S9T differentiates itself from these well-known predecessors in the travel car market [1]
余承东为什么坚持要做旅行车?
3 6 Ke· 2025-09-18 02:46
Core Viewpoint - The collaboration between Hongmeng Zhixing and BAIC Blue Valley has resulted in the launch of the "Xiangjie S9T," a travel car model that aims to diversify Hongmeng Zhixing's product line beyond SUVs, addressing the growing importance of non-SUV vehicles in the Chinese automotive market [1][2][10]. Group 1: Product Line Diversification - Hongmeng Zhixing has established a strong presence in the SUV market with a comprehensive product matrix, but its sedan offerings remain limited, with only four models including the newly launched Xiangjie S9T [2][3]. - The sales figures for 2025 show that Hongmeng Zhixing's SUV models have accumulated over 270,000 units, while sedan sales have just surpassed 20,000 units, highlighting the imbalance in their product structure [2][3]. Group 2: Market Trends and Importance of Sedans - Despite the rise of SUVs, sedans still hold a significant market share, with data indicating that from 2019 to July 2025, SUV market share increased from 44.3% to 49.2%, while sedans decreased from 49.0% to 46.1% [5][7]. - For automotive brands aiming for annual sales of one million units, having a strong sedan lineup is essential, as evidenced by successful models from leading brands [5][9]. Group 3: Rationale for Choosing Travel Cars - The decision to develop a travel car like the Xiangjie S9T is influenced by the structural advantages of electric platforms, which can better accommodate the design and functionality of travel cars compared to traditional sedans [10][12]. - Travel cars offer superior aerodynamics and lower energy consumption, making them a viable option in the electric vehicle era, while also providing ample storage space and flexibility similar to SUVs [12][13].