3. 与BBA等豪华品牌用户的"增换购"有关联。过往，购买35-40万价位理想汽车的车主，很大比 例（BBA用户比例经常超过50%）都来源于此。 4. 与大家对理想i8的"SUV的通过性、MPV的空间舒适性、轿车的驾驶感"认可度有关。 李想25年7月11日微博： 7月17日，理想i8将开启预订；7月18日，理想i8各城市巡展启动，展车进店。简单聊几句我们对 该市场的分析： 1. 与中国二胎生育率有关联。有两个孩子的家庭，三排六座基本是刚需，而在智能纯电SUV这个 领域，可选择的车型并不多。 2. 与"三代同堂"出行率有关联。如果选择与长辈、孩子同车出行，三排六座很刚需。 理想ONE和理想L8，结合增程技术，将"三排六座"大空间SUV带入千家万户。理想i8，是代表了 我们在纯电SUV领域对"三排六座"大空间的最新思考，期待大家品鉴。 加微信，进群深度交流理想长期基本面。不是车友群。 ...

交银国际研究 消息快报 蔚来汽车 (9866 HK) L90 预售价超预期，重申关注边际改善迎来的反弹机会 2025 年 7 月 10 日，蔚来子品牌乐道旗下第二款车型——乐道 L90 正式开启预 售。乐道 L90 定位家庭纯电大三排 SUV，具備高性价比、出色的空间表现、强 劲的动力性能以及丰富的智能化配置。乐道 L90 整车购买预售价为 27.99 万元 （人民币，下同）起超预期，采用电池租用服务（BaaS）后更是低至 19.39 万 元起，结合首发 2,000 元订金抵扣 5,000 元车价的优惠，实际 BaaS 预售价仅为 19.09 万元。这一价格在同级别车型中无疑具有极大的竞争力。 此报告最后部分的分析师披露、商业关系披露和免责声明为报告的一部分，必须阅读。 下载本公司之研究报告，可从彭博信息：BOCM 或 https://research.bocomgroup.com ~ 陈庆 angus.chan@bocomgroup.com (86) 21 6065 3601 李柳晓, PhD, CFA joyce.li@bocomgroup.com (86) 21 6065 3601 汽车 2025 年 ...

Core Viewpoint - NIO's founder and CEO Li Bin announced the pre-sale price of the new model, the L90, starting at 279,900 yuan for full purchase and 193,900 yuan for battery rental, aiming to redefine the value benchmark in the high-end large three-row SUV market [3] Group 1: Product Features - The L90 offers two seating configurations: a six-seat and a seven-seat layout, addressing the need for spaciousness in large three-row SUVs [7] - The vehicle features a longitudinal effective space of 4,195 mm, a storage capacity of 670 liters, and the largest front trunk in domestic models at 240 liters, addressing common pain points in space experience [9] - The L90 achieves an ultra-low energy consumption level of 14.5 kWh/100 km, with a CLTC range of 605 km using the standard 85 kWh long-range battery pack [10] Group 2: Charging Infrastructure - NIO's extensive battery swap network alleviates range anxiety, with 3,400 battery swap stations and 4,659 supercharging stations established across 550 cities in China [12] Group 3: Performance and Safety - The L90 has a low vehicle weight of 2,250 kg and features a high-performance electric drive with a power output of 440 kW, achieving 0-100 km/h in just 4.7 seconds [13] - The vehicle is designed to meet the highest safety standards, with an 84% composition of aluminum alloy and ultra-high-strength steel, nine airbags, and 45 active and intelligent safety assistance features [15] - The L90 is set to officially launch at the end of July and will begin deliveries on August 1 [15]

Core Viewpoint - The design of the Li Auto i8, which resembles an MPV, has sparked internal debate, but the focus remains on user value rather than appearance. The priority is to enhance passenger comfort and safety while optimizing aerodynamics and range [1]. Group 1: SUV Evolution - SUVs have evolved from off-road vehicles to urban-centric models, prioritizing comfort, space, and fuel efficiency over traditional off-road capabilities [6][7]. - The original purpose of SUVs was to cater to the needs of urban driving, leading to a shift in design that often sacrifices true sport utility for aesthetic appeal [6][7]. - The term "Sport Utility Vehicle" has become somewhat misleading, as many modern SUVs lack genuine sport characteristics, focusing instead on utility [7]. Group 2: Electric Vehicle Impact - In the era of electric vehicles, the design and performance of SUVs have improved, with lower centers of gravity enhancing handling and acceleration [9]. - The introduction of models like the Tesla Model X and Model Y has redefined SUV design, making them more practical and sporty compared to traditional SUVs [10][11]. - The i8 is positioned to follow this trend, emphasizing a blend of sportiness and utility that aligns with consumer expectations in the electric vehicle market [12]. Group 3: Consumer Perspective - Consumers should focus on their needs rather than the classification of the vehicle as an SUV or MPV, emphasizing the importance of practicality, aesthetics, and technology in their purchasing decisions [12]. - The automotive industry is experiencing a shift in design and functionality due to the transition to electric vehicles, which may initially seem unfamiliar but can become appealing over time [12][13]. - Future consumers are likely to appreciate the innovative designs of vehicles like the i8, recognizing their timelessness and relevance in the evolving market [14].

Core Viewpoint - The release of the Li Auto i8 is positioned as a product that redefines the pure electric SUV segment, emphasizing enhanced space utilization and user comfort [1][2]. Group 1: Product Features - The Li Auto i8 utilizes a pure electric architecture that eliminates traditional components like engines and fuel tanks, allowing for increased cabin space, which is crucial for family vehicles [1]. - The design of the i8 aims to significantly improve headroom, legroom, and visibility for passengers in the third row, while also minimizing drag to enhance range and ensuring safety through a robust passive safety structure [2]. Group 2: Market Context - The introduction of the i8 follows the success of the Li Auto L9, which has diversified the SUV market in China, providing consumers with more options across different price segments [2]. - The company encourages rational discussions about new designs and technologies, highlighting the importance of user value over aesthetic debates [2]. Group 3: Brand Philosophy - The company emphasizes a unique design philosophy that aims to create a vehicle that appeals to a wide audience, acknowledging that opinions on design will vary [7].

Core Viewpoint - The launch of the Ledo L90, priced under 300,000 yuan, marks a significant product strength demonstration following the brand's transformation [2][4]. Product Overview - The Ledo L90 is the second model from the Ledo brand and the first after its transformation, aimed at increasing delivery volumes [4]. - The Ledo L90 is a large three-row pure electric SUV, priced significantly lower than competitors, which typically start at over 400,000 yuan [4]. - The vehicle features a spacious design that addresses common issues faced by traditional large SUVs, such as limited luggage space [6]. Safety Features - The Ledo L90 recently underwent a unique crash test, demonstrating its safety capabilities under challenging conditions [7]. - The vehicle's safety performance was confirmed by experts, showcasing a robust structure and excellent occupant protection, particularly for third-row passengers [8]. - Key safety highlights include a high-strength front structure, top-tier materials, and the largest side air curtain protection in its class [8]. Internal Reforms and Delivery Performance - Recent internal reforms have begun to show positive results, with a significant increase in delivery volumes [9]. - Since the adjustments, the workforce has been reduced by 40%, yet delivery volumes increased by over 40% month-on-month in May [10]. - Monthly delivery figures have shown fluctuations, with a cumulative total of 52,600 vehicles delivered by the end of June [11][15]. Management Changes - Leadership changes were made in early April, with a new president appointed to enhance operational efficiency [12]. - The management is now more involved in Ledo's operations, allowing for better resource allocation from the parent company [14].

2025.07. 04 本文字数：1062，阅读时长大约2分钟 作者 | 第一财经 黄琳 7月3日晚间，小鹏新款纯电SUV车型G7上市，特斯拉Model Y再被提及。 小鹏汽车董事长、CEO何小鹏表示："今年上半年，中国20万元以上的电动SUV市场非常热闹，我 们打趣说是几大门派围攻光明顶，尤其今年焕新版Model Y上市打出话题'我们来了，尽管对比'。" 2021年，Model Y在国内上市并开启交付。4年时间过去了，对标Model Y仍是国内高端电动SUV 的方向。乘联会数据显示，今年1～5月，Model Y在中国交付12.78万辆。6月，特斯拉中国销量 6.1万辆，环比上涨59%，同比上涨3.7%，创下二季度单月最高国内销量。 小鹏G7产品负责人尼克（Nick）表示："目前，20万～30万元价格区间的纯电SUV真正销冠就是 Model Y，几乎所有国内纯电SUV都是对标Model Y做的，包括小鹏G7前期开发也确实需要看这款 车型。"他认为，自Model Y进入中国市场以来，国内车市新车迭代速度不断加快，但Model Y仍旧 长盛不衰，是值得学习的对象。就在7月2日晚间，小米集团董事长雷军也表示，自己今 ...

7月3日晚间，小鹏新款纯电SUV车型G7上市，特斯拉Model Y再被提及。小鹏汽车董事长、CEO何小鹏 表示："今年上半年，中国20万元以上的电动SUV市场非常热闹，我们打趣说是几大门派围攻光明顶， 尤其今年焕新版Model Y上市打出话题'我们来了，尽管对比'。" 2021年，Model Y在国内上市并开启交付。4年时间过去了，对标Model Y仍是国内高端电动SUV的方 向。乘联会数据显示，今年1～5月，Model Y在中国交付12.78万辆。6月，特斯拉中国销量6.1万辆，环 比上涨59%，同比上涨3.7%，创下二季度单月最高国内销量。 小鹏G7产品负责人尼克（Nick）表示："目前，20万～30万元价格区间的纯电SUV真正销冠就是Model Y，几乎所有国内纯电SUV都是对标Model Y做的，包括小鹏G7前期开发也确实需要看这款车型。"他认 为，自Model Y进入中国市场以来，国内车市新车迭代速度不断加快，但Model Y仍旧长盛不衰，是值 得学习的对象。就在7月2日晚间，小米集团董事长雷军也表示，自己今年年初购买了几辆特斯拉Model Y焕新版用于对标学习。 迈入2025年，SUV仍是国内各大 ...

Core Viewpoint - The article highlights the strong market interest and pre-sale performance of the Lantu FREE+, a new electric SUV from Dongfeng's high-end brand, which is competing effectively against other models like the Xiaomi YU7 and Li Auto L6 [1][2][7]. Pre-sale Performance - The Lantu FREE+ saw a significant increase in customer foot traffic, with a reported doubling of visitors to dealerships after the pre-sale began, indicating strong demand [2][4]. - In a three-tier city dealership, nearly 70% of customers visiting were specifically interested in the Lantu FREE+, with around 80 small orders placed within the first 10 days of pre-sale [2][4]. Customer Demographics - The primary customer base for the Lantu FREE+ consists of families, with 70% of buyers being aged between 20-40 years, many looking for a second vehicle or their first family car [4][9]. - Customers are particularly focused on the vehicle's appearance, interior, and space, all of which have received positive feedback [4][6]. Competitive Landscape - The main competitors identified for the Lantu FREE+ are the Li Auto L6 and the Aito M5/M7, with customers often comparing driving experiences and features [7][11]. - Many customers initially interested in the Xiaomi YU7 shifted their focus to the Lantu FREE+ due to long wait times for the YU7 [6][7]. Key Selling Points - The Lantu FREE+ features advanced technology such as Huawei's intelligent driving system and HarmonyOS cockpit, which have been well-received by tech-savvy customers [1][16]. - The vehicle's practical features, including a 220V power outlet in the trunk and a well-designed chassis, enhance its appeal [14][16]. Customer Experiences - Customer testimonials highlight the spaciousness and comfort of the Lantu FREE+, with families appreciating the vehicle's design and functionality [9][11]. - The positive driving experience and advanced technology have led to customers making spontaneous purchases after test drives [9][12]. Promotional Strategies - The pre-sale strategy includes a deposit scheme and potential upgrades, with expectations of additional service benefits and trade-in subsidies upon official launch [17].

字母榜 . 让未来不止于大 来源 | 字母榜 小米YU7发售后的汹涌订单，给了所有车企一个大大的震撼。 6月26日，小米YU7正式开售，售价25.35万元起，3分钟大定突破20万辆，1小时大定突破 28.9万辆，18小时锁单量突破24万台。这一成绩不仅远超小米SU7同期表现，也创下了新能源 汽车销售的新纪录。 小米YU7的冲击波，开始快速向外扩散。 6月27日，理想汽车发布内部公告，宣布组织架构调整：原"研发与供应群组"和"销售与服务 群组"整合并入新成立的"智能汽车群组"，对理想汽车智能汽车业务的战略到经营闭环负责； 总裁马东辉将担任智能汽车群组的负责人，向董事长兼CEO李想汇报。 李想在内部信中称，智能汽车群组成立后，将通过研发、供应、销售、服务的端到端经营与 深度协同，更有力地支撑面向用户的价值创造、价值传递与经营闭环，为理想汽车构筑面向 下一个阶段的领先优势。 以下文章来源于字母榜 ，作者于潇 将研发、供应、销售、服务整合到一个板块，并统一交给马东辉负责，显然是为了打好接下 来的纯电SUV硬仗。 工作日，小米汽车门店的进店客流络绎不绝。图源：字母榜 下半年，理想即将推出两款纯电SUV i8和i6。这两 ...