Core Viewpoint - The upcoming Spring Festival holiday, lasting 9 days, is expected to boost offline consumer spending, with more consumers opting for travel during the holiday season [1] Group 1: Consumer Trends - The trend of "traveling for the New Year" is gaining popularity among consumers, alongside traditional family reunions [1] - Popular destinations include ancient cities for cultural experiences, high-altitude locations for blessings, and islands for escaping the cold [1] Group 2: Consumer Guidance - Gaode has launched the "2026 Spring Festival Flavor Guide TOP 20 Cities," focusing on 20 popular cities such as Beijing, Xi'an, Quanzhou, Chaozhou, and Harbin, providing a one-stop reference for holiday consumption decisions [1] - The "Flavor Guide" is based on real behavioral data from Gaode Map, highlighting local cultural experiences and activities [3] Group 3: Technological Innovations - Gaode's "Flying Street View" feature has become a new engine for offline merchants to attract customers, offering immersive navigation and store exploration experiences [3] - This feature allows consumers to view the surrounding environment of stores and gain insights into interior design and dining ambiance, enhancing consumer confidence and trust [3] - The integration of digital technology with real-life services provides offline businesses with cost-effective digital tools, revitalizing the "smoky economy" amid the digital wave [3]

Core Insights - The 2026 Spring Festival travel period is expected to see a record high of 9.5 billion trips, according to the Ministry of Transport [1] - Gaode's report provides data-driven insights for public travel planning and safety during this peak travel season [1] Travel Planning - The travel pattern will exhibit "double peaks" before and after the festival, with the outbound peak expected on February 7 and 8, and the return peak on February 22 and 23 [2] - Short-term congestion is anticipated around noon on February 18 due to traditional visiting habits [2] Congestion Hotspots - Certain highway sections are predicted to be major congestion points, with the G60 Hukun Expressway in the Chuzhou section expected to have an average speed as low as 23 km/h [4] - Key transportation hubs such as train stations in Xuchang, Zhuhai, Guilin, Xuzhou, and Zhumadian are also expected to experience heavy traffic [4] Diverse Travel Options - Ridesharing, particularly through platforms like Gaode, is becoming an important supplement to public transport during the Spring Festival [5] - The report highlights a trend of passengers booking rides earlier than drivers, suggesting that early reservations can help manage travel plans [5] - Safety concerns are addressed with data from Gaode's "Eagle Eye" system, which has reduced accident-related complaints by 20% [5] Destination Trends - The trend of "traveling for the New Year" is characterized by thematic travel, with cities like Guangzhou, Chongqing, Chengdu, Beijing, and Hangzhou being popular for self-driving trips [6] - Three main themes for travel destinations include: - Experiencing traditional customs in ancient towns, with popular sites like Xi'an's Datang Night City and Fenghuang Ancient Town [6][9] - Climbing for blessings at traditional mountains such as Putuo Mountain and Jiuhua Mountain [9] - Seeking warmth on southern islands like Aodao and Gulangyu [9]

Core Insights - The 2026 Spring Festival travel period is expected to see a record high of 9.5 billion trips, marking a significant increase in cross-regional mobility compared to previous years [1] - The travel peak is predicted to occur on February 8 for outbound journeys and on February 22 and 23 for return trips, with a brief congestion peak on February 18 due to traditional visiting customs [2] - Flexible travel options, such as ride-sharing, are becoming increasingly important during the Spring Festival, with a notable trend of travelers bringing pets home for the holiday [4] Travel Patterns - The travel period will exhibit a "double peak" pattern, with the outbound peak on February 7 and 8, and the return peak on February 22 and 23 [2] - Certain highways, particularly the G60 Hukun Expressway in the Chuzhou section, are expected to experience severe congestion, with average speeds dropping to 23 km/h [3] - Major transportation hubs, including train stations in cities like Xuchang, Zhuhai, and Guilin, are also predicted to face significant traffic pressure [3] Emerging Trends - Ride-sharing services are becoming a vital supplement to public transportation, with a recommendation for passengers to book early to secure rides [4] - The trend of traveling with pets is gaining popularity, with pet-related requests becoming common in ride-sharing bookings [4] - The report highlights a shift towards thematic travel experiences, with destinations like ancient towns and coastal islands becoming increasingly popular for holiday travelers [5] Destination Preferences - Popular self-driving travel cities include Guangzhou, Chongqing, Chengdu, Beijing, and Hangzhou, reflecting a growing interest in road trips during the holiday [5] - Three main themes for travel destinations have emerged: - Experiencing traditional customs in ancient towns such as Fenghuang Ancient Town and Dali Ancient Town [5][10] - Engaging in traditional activities like climbing for blessings at famous mountains such as Putuo Mountain and Jiuhua Mountain [12] - Seeking warmth on southern islands like Xiamen and Zhuhai, appealing to those looking for a "reverse New Year" experience [12]

Core Insights - The 2026 Spring Festival travel period is expected to see a record high of 9.5 billion trips, according to the Ministry of Transport [1] - Gaode's report provides data-driven insights for public travel planning and safety during this peak travel season [1] Travel Planning - The report predicts a "double peak" travel pattern, with the outbound peak expected on February 7 and 8, and the return peak on February 22 and 23 [2] - Short-term congestion is anticipated around noon on February 18 due to traditional visiting customs [2] - Certain highway sections, particularly the G60 Hukun Expressway in the Chuzhou area, are expected to experience severe congestion, with average speeds dropping to 23 km/h [5] - Major transportation hubs like Yuxi Station and Zhuhai Station are also predicted to face significant traffic pressure [5] Diverse Travel Options - Ridesharing services, such as carpooling, are becoming an important supplement to public transportation during the Spring Festival [6] - The report highlights a "time gap" in booking habits, suggesting passengers should book early to secure rides [6] - Safety risks identified include slow-moving vehicles, sudden braking, and nighttime truck traffic, with Gaode's "Eagle Eye" system reducing accident-related complaints by 20% [6] - A new trend of traveling with pets has emerged, with popular routes including Shenzhen-Dongguan and Beijing-Langfang [6] Destination Trends - The report indicates a shift towards thematic travel experiences during the Spring Festival, with cities like Guangzhou, Chongqing, and Chengdu becoming popular self-driving destinations [7] - Three main themes for travel have emerged: - Experiencing traditional customs in ancient cities like Xi'an and Dali [7] - Climbing mountains for blessings at sites like Putuo Mountain and Jiuhua Mountain [10] - Visiting southern islands for warmth, with destinations like Nan'ao Island and Gulangyu Island gaining popularity [10] - Gaode emphasizes the importance of leveraging technology to enhance travel safety and efficiency during this critical period [10]