近日，抖音生活服务发布《2025文旅数据报告》(下称"报告")。报告显示，过去一年，文旅消费旺盛， 抖音酒旅团购订单量同比增长42%，沉浸式旅游成主流，用户关注点和需求更加多元，赛事游、冰雪 游、演唱会游、非遗游、小城游火热，苏超、鸡排哥、IP游等成年度文旅热词。 从订单消费看，上海、北京、南京、成都、杭州等入围十大热门旅游城市，洛阳、湖州、秦皇岛、开 封、徐州等入围十大热门宝藏城市。抖音景区团购订单量同比增长32%，"NPC游"、"IP游"持续出圈， 南京牛首山文化旅游区、万岁山武侠城、河头老街.大唐百戏园、上海迪士尼度假区、北京环球度假 区、郑州银基动物王国、上海海昌海洋公园、河南宝泉旅游区、清明上河园、重庆动物园成为十大热门 景点。 "乡村游"火热，抖音古村古镇团购订单量同比增长102%。上饶婺源篁岭景区、枣庄台儿庄古城、石家 庄龙泉古镇、江门赤坎.广东华侨国际旅游度假区、盘锦黑风关古镇旅游区成五大"乡村游"目的地。同 时，非遗旅游愈发火热，抖音非遗酒旅相关团购订单量同比增长45%。非遗景区、美食、按摩、戏曲和 展览展会是最受用户欢迎的非遗相关团购品类。长沙千灯会、2025沈阳之夜、司徒小镇、成都.千灯 ...

抖音生活服务12月24日发布《2025文旅数据报告》。其中显示，过去一年，文旅消费旺盛，抖音酒旅团 购订单量同比增长42%。沉浸式旅游成主流，用户关注点和需求更加多元，赛事游、冰雪游、演唱会 游、非遗游鸡排哥、IP游等成年度文旅热词。 平台推出2025年"心动榜酒店"，上榜酒店订单量同比增长152%，平台整体酒店民宿订单量同比增长 63%。 从订单消费看，上海、北京、成都等入围十大热门旅游城市。洛阳、湖州等入围十大热门宝藏城市。 抖音景区团购订单量同比增长32%。"NPC游"、"IP游"持续出圈，万岁山武侠城、河头老街.大唐百戏 园、上海迪士尼度假区等成为十大热门景点。 "乡村游"火热，抖音古村古镇团购订单量同比增长102%。上饶婺源篁岭景区、枣庄台儿庄古城、石家 庄龙泉古镇等成五大"乡村游"目的地。 同时，非遗旅游愈发火热，抖音非遗酒旅相关团购订单量同比增长45%。非遗景区、美食、按摩、戏曲 和展览展会是最受用户欢迎的非遗相关团购品类。长沙千灯会、2025沈阳之夜等入围十大热门非遗景区 景点。 2025年，粉丝经济持续迸发活力，苏超等草根赛事带动地域消费。数据显示，抖音演唱会团购订单量同 比增长78%，上海 ...

本报讯(记者袁传玺)12月24日，抖音生活服务发布《2025文旅数据报告》(以下简称"报告")。报告显 示，过去一年，文旅消费旺盛，抖音酒旅团购订单量同比增长42%。沉浸式旅游成主流，用户关注点和 需求更加多元，赛事游、冰雪游、演唱会游、非遗游、小城游火热，苏超、鸡排哥、IP游等成年度文旅 热词。平台推出2025年"心动榜酒店"，上榜酒店订单量同比增长152%，平台整体酒店民宿订单量同比 增长63%。 从订单消费看，上海、北京、成都、郑州、杭州等入围十大热门旅游城市。洛阳、湖州、秦皇岛、开 封、徐州等入围十大热门宝藏城市。抖音景区团购订单量同比增长32%。 "乡村游"火热，抖音古村古镇团购订单量同比增长102%。上饶婺源篁岭景区、枣庄台儿庄古城、石家 庄龙泉古镇、江门赤坎.广东华侨国际旅游度假区、盘锦黑风关古镇旅游区成五大"乡村游"目的地。同 时，非遗旅游愈发火热，抖音非遗酒旅相关团购订单量同比增长45%。 2025年，粉丝经济持续迸发活力，苏超等草根赛事带动地域消费。数据显示，抖音演唱会团购订单量同 比增长78%，上海、北京、成都、南京、大连成热门演唱会城市。邓紫棋上海站、五月天北京站、华晨 宇佛山站等演唱 ...

转自：新华财经 12月24日，抖音生活服务发布《2025文旅数据报告》（下称"报告"）。报告显示，过去一年，文旅消费 旺盛，抖音酒旅团购订单量同比增长42%。沉浸式旅游成主流，用户关注点和需求更加多元，赛事游、 冰雪游、演唱会游、非遗游、小城游火热，苏超、鸡排哥、IP游等成年度文旅热词。平台推出2025 年"心动榜酒店"，上榜酒店订单量同比增长152%，平台整体酒店民宿订单量同比增长63%。 2025年，粉丝经济持续迸发活力，苏超等草根赛事带动地域消费。数据显示，抖音演唱会团购订单量同 比增长78%，上海、北京、成都、南京、大连成热门演唱会城市。邓紫棋上海站、五月天北京站、华晨 宇佛山站等演唱会受用户欢迎。抖音体育赛事曝光超626亿次。其中，"苏超"全面带动参赛城市周末的 美食、景区、商圈、夜市消费。5月10日至10月15日，江苏抖音团购销售额同比增长68%。 过去一年，用户更加关注市井烟火，平台"烟火气"相关内容同比增长30%，分享次数同比增长226%， 带动烟火经济更加旺盛。与此同时，平凡个体成为城市或家乡代言人。因独特经营方式走红的"鸡排 哥"，带动景德镇文旅消费。数据显示，受"鸡排哥"热度影响，景德镇 ...

12月24日，抖音生活服务发布《2025文旅数据报告》（下称"报告"）。报告显示，过去一年，文旅消费旺盛，抖音酒旅团购订单量同比增长42%。沉浸式旅 游成主流，用户关注点和需求更加多元，赛事游、冰雪游、演唱会游、非遗游、小城游火热，苏超、鸡排哥、IP游等成年度文旅热词。平台推出2025年"心 动榜酒店"，上榜酒店订单量同比增长152%，平台整体酒店民宿订单量同比增长63%。 从订单消费看，上海、北京、成都、郑州、杭州等入围十大热门旅游城市。洛阳、湖州、秦皇岛、开封、徐州等入围十大热门宝藏城市。抖音景区团购订单 量同比增长32%。"NPC游"、"IP游"持续出圈，万岁山武侠城、河头老街·大唐百戏园、上海迪士尼度假区、北京环球度假区、郑州银基动物王国、上海海昌 海洋公园、河南宝泉旅游区、清明上河园、南京牛首山文化旅游区、重庆动物园成为十大热门景点。 "乡村游"火热，抖音古村古镇团购订单量同比增长102%。上饶婺源篁岭景区、枣庄台儿庄古城、石家庄龙泉古镇、江门赤坎·广东华侨国际旅游度假区、盘 锦黑风关古镇旅游区成五大"乡村游"目的地。同时，非遗旅游愈发火热，抖音非遗酒旅相关团购订单量同比增长45%。非遗景区、美食、 ...

转自：新华财经 12月24日，高德扫街榜"烟火城市系列发布会·烟火上海"活动在上海举行。活动现场，上海市商务委员会、上海市黄浦区人民政府联合阿里巴巴旗下高德 正式发布涵盖扫街榜、数据洞察报告及商家支持计划等一系列举措的"烟火上海计划"，并推出"达人真探"等举措，在不断丰富扫街榜店铺生态的基础上， 以"数据创新+生态融合"双轮驱动，助力本地烟火经济发展，切实提振线下消费活力。 同时发布的《2025高德扫街榜·烟火上海洞察报告》，则以更宏观视角呈现上海在全国餐饮生态中的独特地位与烟火经济的发展新趋势，致力于为当地政 府精准评估实体消费活力、优化政策布局与公共资源配置，提供参考价值。 全市超1.4万家门店上榜，黄浦、闵行、静安搜索热度位列三甲 报告显示，上海市有超14798万家门店登上高德扫街榜，其中145家入选状元榜，130家入选代表市井气息的烟火小店。这些数字背后，是上海餐饮生态的 蓬勃活力。从搜索热度看，黄浦区、闵行区、静安区位居前三甲。国庆假期期间，宝山区美食热度显著攀升，跻身全市前列。在11月，徐汇区与浦东新区 则持续保持排名靠前。 咖啡消费全国第一 上海菜最受游客青睐 11月，在上海市游客热门餐饮类型中 ...

Core Insights - The article highlights a significant shift in consumer behavior in China's dining scene, with a marked preference for street food and night markets over traditional restaurants and chains [3][4][6][39] - This trend is attributed to a growing desire for authenticity and trust in food preparation, as consumers seek a more personal and visible dining experience [10][12][21][26] Group 1: Consumer Behavior - During the recent National Day holiday, night-time dining orders increased by 112% year-on-year, with local snacks seeing a staggering 165% rise [4] - Search volumes for terms like "night market," "barbecue," and "local snacks" doubled on platforms like Dazhong Dianping, indicating a shift in consumer interest towards these informal dining options [5] - Many consumers are opting for street food experiences, which they perceive as more genuine and trustworthy compared to the sterile environment of chain restaurants [8][10][12] Group 2: Trust and Authenticity - The article argues that the current trend is not merely a sign of "consumption downgrade," but rather an "upgrade in trust," as people seek meals that feel safe and authentic [10][11][21] - The rise of "pre-prepared dishes" has led to consumer skepticism, prompting a demand for transparency in food preparation [16][18][20] - Consumers prefer to see the cooking process and interact with vendors, which fosters a sense of trust that is often lacking in standardized chain dining [23][26][39] Group 3: Market Dynamics - Traditional restaurants are experiencing a decline in foot traffic, with many operators reporting that while customer numbers are high, they are not ordering full meals [6][39] - Street vendors and small shops thrive on personal connections and customer familiarity, often relying on instinct rather than data analytics to retain customers [27][28][30] - The article emphasizes that the future of China's dining industry should not be a battle between chains and street vendors, but rather a coexistence that combines the strengths of both [40][42][43]

Core Viewpoint - The introduction of the "Yanhua Loan" product by the Shanghai branch of China Construction Bank aims to address the financing difficulties faced by small and micro businesses by utilizing a multi-dimensional assessment model based on various data sources [1] Group 1: Product Overview - The "Yanhua Loan" integrates public enterprise data, spatiotemporal data, and third-party business scoring data to create a comprehensive evaluation model [1] - The product has successfully provided over 100 million yuan in loans to nearly 200 small and micro businesses [1] Group 2: Economic Impact - The initiative is designed to inject strong financial momentum into the urban "smoke economy" by allowing data to drive decision-making [1]

Group 1 - The core idea of the article is that traditional markets are experiencing a renaissance, becoming popular among younger consumers due to their unique experiences and social media presence [1][4][11] - The transformation of traditional markets into vibrant social spaces reflects a shift in consumer preferences towards more authentic and engaging shopping experiences [3][5][7] - The rise of markets as a new consumption symbol indicates a broader trend in the retail industry, where emotional connections and community engagement are prioritized over mere transactional interactions [6][8][11] Group 2 - Young consumers are increasingly drawn to markets for their affordability and diverse offerings, contrasting with the high-pressure environment of traditional shopping malls [2][4] - Markets provide a sense of nostalgia and community, allowing consumers to reconnect with their roots and find comfort in familiar settings [2][5][11] - The integration of various lifestyle elements, such as food, art, and social interaction, in markets enhances their appeal and creates a multi-dimensional shopping experience [3][6][10] Group 3 - The success of markets suggests that modern commercial spaces should focus on creating emotional resonance and community connections rather than solely emphasizing product sales [5][7][9] - The concept of "experiential retail" is gaining traction, where consumers seek not just products but also meaningful experiences and social interactions [8][10] - Future commercial strategies may benefit from adopting the market model, emphasizing small-scale vendors and community-oriented spaces to foster a sense of belonging and engagement [6][9][10]