消费热气腾腾 马年红火开局 记者 陈 海 韦 娜 马年春节的张掖大地，消费热潮如燎原之火，将传统年味与现代活力熔铸成一幅流光溢彩的丝路画卷。 从"甘味"特产的热销到冰雪旅游的火爆，从线上直播的兴起到线下市集的繁荣，张掖的春节消费市场以 多元形态展现丝路古城的活力，增添了一抹别样的"烟火经济"亮色。 市集烟火缭绕：传统年货焕发新生机 张掖的春节消费，始于市集里升腾的烟火气。甘州府城年货节，红灯笼与马年生肖装饰交辉，吆喝声、 询价声、欢笑声交织成一曲热闹的新春交响乐。市民高增凯穿梭其间买这买那，"走亲戚逛市场，价格 实惠，年货齐全，虽远但不虚此行！" "年货节既拓展了商品销售的渠道，又提供了品牌展示的平台。"西部爽歌沙枣饼店长代晓英一边介绍， 一边吆喝，引得消费者驻足品尝，不一会儿，摊位前便排起了选购的长队，为火热的年货市场增添"旺 气"。 万家便民市场、张掖老街、明清街等市集也人流如潮。各类产品促销与民俗演艺轮番上演，夜间灯光秀 点亮"夜游甘州"路线，延长的营业时段构建起沉浸式消费场景。线上平台通过直播带货，让未能到场的 消费者"云逛节"，主播实时讲解产品特点，带网友"隔空选购"，既拓宽本地特产销路，又为消费市 ...

Core Viewpoint - The article highlights the significant boost in offline consumption during the 2026 Spring Festival, driven by initiatives from Gaode's Street Scanning List, which aims to enhance consumer engagement and support local businesses through digital tools and promotional activities [1][3]. Group 1: Business Initiatives - Gaode's Street Scanning List has launched a large-scale incentive program for over 1 million merchants, offering up to 200,000 yuan in advertising flow incentives for those who activate the "Flying Street View" feature [3]. - The "Flying Street View" technology provides realistic navigation and store exploration experiences, leading to a reported over 40% increase in daily traffic and over 23% increase in daily transaction volume for participating merchants [3]. Group 2: Consumer Engagement - Gaode has released the "2026 Spring Festival Flavor Guide," featuring 20 cities known for their local cultural experiences, to assist consumers in making informed decisions about dining and entertainment [4][6]. - A themed activity called "Street Scanning Wishes, Prosperous New Year" will launch on February 12, allowing users to make wishes for their favorite local shops or travel destinations, with a chance to win up to 1,888 yuan in "Street Scanning Red Envelopes" [6]. Group 3: Regional Collaboration - Gaode collaborates with local cultural and tourism departments to promote regional characteristics and boost offline consumption, exemplified by the "Le You Guangdong" series of cultural maps developed in partnership with Guangdong's tourism department [7]. - The collaboration includes the creation of a province-level "Street Scanning List" that features local attractions and offers real-time updates on activities, enhancing consumer navigation and engagement [7].

Group 1 - The core idea of the news is that the upcoming Spring Festival in 2026 is expected to ignite a surge in offline consumption, driven by various promotional activities and digital enhancements by Gaode's Street Ranking initiative [1] - Gaode's Street Ranking has launched a series of consumer promotion actions, including providing access to street view services for over 1 million merchants and releasing a guide to 20 cities rich in local flavor [1][5] - The initiative aims to support merchants in maximizing the Spring Festival consumption peak through a large-scale incentive program, offering up to 200,000 yuan in advertising flow incentives for new merchants adopting the "Flying Street View" feature [2][4] Group 2 - The "Flying Street View" feature allows consumers to experience a realistic navigation and store exploration, enhancing their confidence in making purchasing decisions [2][4] - Data shows that merchants who have adopted the "Flying Street View" feature have experienced over a 40% increase in daily traffic and over a 23% increase in daily transaction volume on the Gaode platform [4] - The 2026 Spring Festival Flavor Guide focuses on 20 popular cities, providing users with a comprehensive decision-making guide for dining, entertainment, and travel [5][17] Group 3 - Gaode is collaborating with local cultural and tourism departments to explore regional characteristics and boost offline consumption, exemplified by the "Le You Guangdong" series of cultural tourism maps [18] - The collaboration includes the creation of a provincial-level "Street Ranking" that integrates authoritative data from local tourism departments with real user travel data for ranking and recommendations [18] - The initiative aims to highlight hidden local gems and enhance the visibility of unique shops and attractions, contributing to the growth of the "smoky economy" during the Spring Festival [18]

Core Viewpoint - The upcoming Spring Festival holiday, lasting 9 days, is expected to boost offline consumer spending, with more consumers opting for travel during the holiday season [1] Group 1: Consumer Trends - The trend of "traveling for the New Year" is gaining popularity among consumers, alongside traditional family reunions [1] - Popular destinations include ancient cities for cultural experiences, high-altitude locations for blessings, and islands for escaping the cold [1] Group 2: Consumer Guidance - Gaode has launched the "2026 Spring Festival Flavor Guide TOP 20 Cities," focusing on 20 popular cities such as Beijing, Xi'an, Quanzhou, Chaozhou, and Harbin, providing a one-stop reference for holiday consumption decisions [1] - The "Flavor Guide" is based on real behavioral data from Gaode Map, highlighting local cultural experiences and activities [3] Group 3: Technological Innovations - Gaode's "Flying Street View" feature has become a new engine for offline merchants to attract customers, offering immersive navigation and store exploration experiences [3] - This feature allows consumers to view the surrounding environment of stores and gain insights into interior design and dining ambiance, enhancing consumer confidence and trust [3] - The integration of digital technology with real-life services provides offline businesses with cost-effective digital tools, revitalizing the "smoky economy" amid the digital wave [3]

Core Insights - The "2026 Douyin Life Service City Ecological Conference" was held in Chengdu, focusing on the integration of digital and physical economies, gathering regional merchants and industry representatives to discuss transforming new consumption trends into regional business momentum [1][3] Group 1: Business Performance and Growth - Douyin Life Service's initiatives, including the "Smoke City" and "City Rush Plan," have driven nearly 100 billion yuan in offline transactions in key southern regions like Sichuan and the Greater Bay Area [1] - The platform's efforts in implementing 36 consumption voucher projects in the southern region have led to an increase in offline consumption by 430 million yuan [1] - The transaction volume in the restaurant and hospitality sectors has seen a year-on-year growth of 59% [1] Group 2: Regional Consumption Trends - The southern region exhibits unique consumption vitality and growth patterns, with Kunming's "travel residence" model increasing winter orders for local inns and homestays by nearly three times [4] - In Shenzhen, the demand for "efficiency and quality" is driving the growth of high-end accommodation services, with luxury hotels contributing nearly 50% of accommodation orders [4] - Chengdu's "hot pot" topic has garnered over 1.4 billion views, showcasing significant content consumption potential, which is being converted into tangible business growth [4] Group 3: Merchant Support and Tools - The platform has reduced operational barriers for merchants through productization and AI capabilities, with the "Super Value Coupon" covering 80% of merchants [5] - Advertisers in the southern region's restaurant industry have seen business growth 119% higher than non-advertisers [5] - The "Smart Store Manager" AI tool has served over 350,000 merchants, effectively increasing overall sales rates [5] Group 4: Content and Marketing Strategies - Content is identified as a core driver for sustained business growth, with over 2.75 million small and medium-sized merchants benefiting from simplified content creation tools and training [6] - For chain brands, live streaming and owner IP content forms have become crucial for expanding brand influence, with self-broadcasting transaction volume increasing by 93% [8] - Collaborative marketing activities, such as the "First Charge in Autumn for Western Sichuan," have generated significant online payment transactions, with hotel merchant payments increasing by 356% [8] Group 5: Future Directions - The platform aims to optimize its product and content marketing systems in 2026, focusing on deepening operations and simplifying marketing [9] - Plans include introducing more diverse celebrity and influencer resources, enhancing marketing strategies, and supporting merchants in breaking into new markets [9]

Core Insights - The "smoky economy" has evolved from a basic aspect of people's livelihoods to a core driver of urban industrial iteration and consumer potential activation [1] - Various cities have emerged as "internet celebrity" cities, leveraging unique local IPs to break through traditional consumption patterns, driven by the demands of Generation Z and Alpha [1][3] - The success of cities like Zibo, Harbin, and Changsha highlights the importance of government support and the need for sustainable development in the "smoky economy" [1][30] Group 1: Zibo's Barbecue Economy - Zibo's barbecue gained popularity in early 2023, transforming the city into a "smoky capital" with over 5 million tourists during the May Day holiday, doubling tourism revenue [4][7] - The local government implemented measures such as special barbecue trains and buses, price regulation, and complaint mechanisms to enhance the consumer experience [6] - Challenges include a fragmented supply chain, product homogeneity, and reliance on a single IP, which may lead to a decline in popularity after initial success [7][8] Group 2: Harbin's Winter Economy - Harbin's unique combination of "ice and fire" has made it a winter tourism hotspot, attracting over 30 million visitors and generating over 60 billion yuan in tourism revenue [9][10] - The government has focused on upgrading ice-related IPs and improving infrastructure to enhance visitor experiences [9] - Seasonal dependency and project homogeneity pose significant challenges for sustainable growth [10] Group 3: Tianshui's Culinary Integration - Tianshui's distinct spicy hot pot has gained traction, with a 40% increase in tourist numbers and a 35% rise in tourism revenue [11][12] - The local government is promoting standardization and creating culinary tourism routes to enhance the integration of food and culture [12][14] - However, the lack of chain brands and deep integration with cultural experiences limits long-term growth potential [14] Group 4: Rongchang's Goose Economy - Rongchang's unique braised goose has become a key IP, with a 40% increase in industry output value and a 35% rise in tourist numbers [17][19] - The government is standardizing production and promoting cultural events to enhance the goose's market presence [17][21] - Challenges include a short supply chain and shallow integration with tourism experiences [19] Group 5: Chongqing's Culinary Landscape - Chongqing's hot pot and noodles are deeply integrated into the city's culture, with over 6 billion tourists and 400 billion yuan in tourism revenue [23][24] - The government is promoting standardization and creating unique culinary spaces to enhance the dining experience [23][26] - However, issues like homogeneity and service quality remain significant challenges [24] Group 6: Changsha's Night Economy - Changsha's night economy has become a core aspect of its identity, generating over 300 billion yuan and attracting 260 million visitors [27][28] - The government has implemented policies to support night-time operations and enhance the overall experience [27] - Challenges include brand homogeneity and uneven development across different areas [28] Group 7: Key Takeaways for Sustainable Development - The rise of "internet celebrity" cities underscores the importance of government-business collaboration and the need for sustainable practices [30] - The "smoky economy" relies on a balance of cultural identity, consumer engagement, and industry support to avoid short-lived popularity [30][63] - Future competitiveness will hinge on brand strength and industrial capacity, necessitating a focus on differentiation and sustainability [63]

Core Insights - The resurgence of traditional markets, particularly among young consumers, highlights a shift towards experiential and emotional consumption, moving away from purely transactional interactions [1][3][5] - The emotional consumption market in China has reached a scale of 2.31 trillion yuan, indicating a significant demand for experiences that evoke nostalgia and personal connections [3] - The integration of cultural elements and local heritage into market experiences is driving foot traffic and engagement, showcasing a new model for the transformation of the实体经济 [5][8] Group 1: Market Trends - Traditional markets are experiencing a revival, attracting large crowds and significant online engagement, with events like the Ningxia Jin Gui market seeing over 30,000 visitors in a single day and nearly 100 million yuan in transactions [1][3] - Young consumers are increasingly drawn to these markets for their authentic experiences, which include local food, cultural performances, and a sense of community [1][3][5] - The trend reflects a broader cultural shift where young people seek meaningful interactions and emotional connections in their consumption habits [3][5] Group 2: Cultural Integration - Markets are evolving into cultural spaces that blend commerce with local traditions, as seen in the planning of events that combine non-material cultural heritage displays with shopping and entertainment [5][8] - Young entrepreneurs are playing a crucial role in transforming traditional markets by introducing innovative ideas and creative packaging of local products, thus enhancing the cultural narrative of these spaces [5][8] - The balance between authenticity and innovation is essential for sustaining the appeal of these markets, ensuring they do not become mere photo opportunities for visitors [6][8]

Core Insights - The article discusses the commercialization of "smoky atmosphere" in urban settings, emphasizing the need for sustainable urban public welfare rather than treating it as a fleeting capital commodity [1][2] Group 1: Urban Management and Governance - Various cities in China are adopting innovative governance strategies to enhance the "smoky atmosphere" while ensuring order, such as the establishment of service-oriented city management teams and community engagement in rule-making [2][3] - The transformation of urban markets is highlighted through examples like the Shenyang morning market, which has seen daily foot traffic exceed 10,000, showcasing effective governance and community involvement [2][3] - The article emphasizes the importance of balancing cleanliness and order with the vibrancy of street vendors, moving away from viewing them as a nuisance to recognizing their contribution to urban life [2][3] Group 2: Institutional Innovations - Local governments are implementing emergency mechanisms to manage sudden surges in foot traffic, such as adding temporary facilities and using smart monitoring systems to ensure orderly operations [3][4] - Examples of institutional innovations include the "shared chimney" system in Shanghai for managing emissions and AI cameras in Suzhou for real-time waste management [3][4] - The article warns against the potential negative impacts of governance costs being shifted onto vendors, which could marginalize small businesses and disrupt local economies [3][4] Group 3: Community-Centric Approaches - The article advocates for a people-centered approach in urban governance, where the needs of citizens, vendors, and tourists are respected and integrated into the management of urban spaces [6][7] - Initiatives like providing free amenities for workers and visitors in Chengdu and preserving local cultural practices in Hangzhou are highlighted as examples of fostering community engagement [6][7] - The future of urban governance should focus on resilience in regulations, equitable access to technology, and the preservation of local culture to avoid superficial commercialization [6][7]

Core Insights - The revival of traditional markets, referred to as "smoky markets," is transforming urban and rural connections, creating a new "people's economy" that resonates with nostalgia and community [1][7][19] - The rise of "internet celebrity stalls" showcases how small vendors can leverage social media to gain popularity, emphasizing authenticity and personal connection over commercialism [2][32][34] - The integration of modern amenities and community engagement in markets is reshaping them into vibrant social spaces, enhancing their role in urban life [19][23][44] Group 1: Market Revival - Traditional markets are experiencing a renaissance, becoming emotional hubs that connect urban and rural communities through shared experiences and local products [1][6][19] - The transformation of markets from "dirty and chaotic" to attractive social spaces is driven by younger generations seeking authentic experiences [1][19][23] - The "cloud market" phenomenon allows people to engage with their hometowns and cultural memories through digital platforms, enhancing the emotional value of these markets [3][7][12] Group 2: Internet Celebrity Stalls - Small vendors are gaining fame through social media, with some refusing to commercialize their authenticity, focusing instead on genuine customer interactions [2][32] - The success of internet celebrity stalls is attributed to their affordability, sincerity, and the unique stories behind the vendors, which resonate with consumers [34][35] - The rise of "live-streaming" and "short video" platforms has created new opportunities for vendors to reach wider audiences and promote local products [33][39] Group 3: Community Engagement and Modernization - Local governments are investing in infrastructure improvements for markets, such as parking and digital payment systems, to enhance the shopping experience [18][39] - The integration of diverse services and products in markets is fostering a sense of community, making them essential social spaces in urban environments [23][26] - The shift in governance from strict regulation to community involvement is helping to maintain the vibrancy of markets while addressing urban management challenges [44]

Core Insights - Gaode's upgraded "Street View Ranking" introduces the world's first "Flying Street View," enhancing its service offerings in the lifestyle sector, particularly in food and entertainment [1][4] - The platform has rapidly grown since its launch, attracting 860,000 new merchants and achieving a 330% increase in order volume and a 270% increase in merchant revenue [1][2] - Gaode's user base has surpassed 660 million, with a significant increase in monthly active users, reaching 996 million, marking it as one of the fastest-growing lifestyle service platforms globally [1][2] User Engagement and Growth - The daily active users (DAU) for the Street View Ranking exceeded 70 million in October, with daily comments on lifestyle services tripling compared to the previous year [2] - The app's user growth is notable, with an increase of approximately 46 million monthly active users within a month, positioning Gaode as a leading choice among younger demographics for lifestyle services [2] Industry Impact - The establishment of a "real" credit service system has fostered a healthy development cycle within the industry, promoting service consumption and enhancing user experience [3] - Gaode's initiatives are contributing to the growth of the "smoky economy," as highlighted in a report by the Ministry of Commerce Research Institute [3] Technological Advancements - Gaode's self-developed world model has achieved the highest score in the WorldScore benchmark, receiving recognition from top AI academic circles [6] - The introduction of the "Flying Street View" feature aims to provide dynamic, real-world navigation experiences for merchants, enhancing their visibility and business conversion rates [4][6]