烟火经济
Search documents
这个假期,烟火小店反杀连锁餐饮
3 6 Ke· 2025-10-11 12:19
今年的十一假期,中国餐饮的热闹,回到了街头 如果你晚上八点去过长沙坡子街,你会理解"人从众"三个字的真正含义。 臭豆腐摊前一圈又一圈的队伍,黑色的油锅一边炸一边冒烟,老板手脚麻利地翻着臭豆腐,嘴里还在吆喝:"要辣不?要脆的还是软的?" 空气里全是酸辣酱、碳火和笑声。 在青岛台东夜市,烤鱿鱼摊主的胳膊上全是油点子,他从下午四点烤到凌晨,脚都肿了,但人群还没散。 桂林正阳路的螺蛳粉摊,锅里汤底沸腾得像开会,老板娘用竹勺一边搅,一边骂她老公:"快点快点,粉都煮烂了。" 而在江西景德镇,鸡排哥还在那口小摊上,穿着那件被油烟染成深褐色的T恤,一边炸鸡排,一边笑着和客人聊天。他没logo、没装修、没系统,甚至连 个像样的灯牌都没有。但他的摊子前,天天排队。 这一幕幕,几乎是这个假期中国餐饮的缩影。 人们不在商场,不在连锁,而是在夜市,在街边,在那口烟火里。 根据美团数据,今年国庆夜间餐饮订单同比上涨112%,地方小吃类更是暴涨165%。 大众点评上,"夜市""烧烤""地方小吃"的搜索量翻倍,县城夜市的热度第一次超过了一线商圈。 反观商场的餐厅,灯太亮、空调太冷,客人越来越少。北京、成都、杭州的很多餐饮人都在抱怨:"人流没 ...
无需财报靠数据建模 建行“烟火贷”助燃上海“烟火气”︱一探
Di Yi Cai Jing· 2025-09-10 11:36
Core Viewpoint - The introduction of the "Yanhua Loan" product by the Shanghai branch of China Construction Bank aims to address the financing difficulties faced by small and micro businesses by utilizing a multi-dimensional assessment model based on various data sources [1] Group 1: Product Overview - The "Yanhua Loan" integrates public enterprise data, spatiotemporal data, and third-party business scoring data to create a comprehensive evaluation model [1] - The product has successfully provided over 100 million yuan in loans to nearly 200 small and micro businesses [1] Group 2: Economic Impact - The initiative is designed to inject strong financial momentum into the urban "smoke economy" by allowing data to drive decision-making [1]
年轻人为何爱上菜市场?——烟火经济背后的消费新逻辑
3 6 Ke· 2025-05-28 02:04
Group 1 - The core idea of the article is that traditional markets are experiencing a renaissance, becoming popular among younger consumers due to their unique experiences and social media presence [1][4][11] - The transformation of traditional markets into vibrant social spaces reflects a shift in consumer preferences towards more authentic and engaging shopping experiences [3][5][7] - The rise of markets as a new consumption symbol indicates a broader trend in the retail industry, where emotional connections and community engagement are prioritized over mere transactional interactions [6][8][11] Group 2 - Young consumers are increasingly drawn to markets for their affordability and diverse offerings, contrasting with the high-pressure environment of traditional shopping malls [2][4] - Markets provide a sense of nostalgia and community, allowing consumers to reconnect with their roots and find comfort in familiar settings [2][5][11] - The integration of various lifestyle elements, such as food, art, and social interaction, in markets enhances their appeal and creates a multi-dimensional shopping experience [3][6][10] Group 3 - The success of markets suggests that modern commercial spaces should focus on creating emotional resonance and community connections rather than solely emphasizing product sales [5][7][9] - The concept of "experiential retail" is gaining traction, where consumers seek not just products but also meaningful experiences and social interactions [8][10] - Future commercial strategies may benefit from adopting the market model, emphasizing small-scale vendors and community-oriented spaces to foster a sense of belonging and engagement [6][9][10]