随着双旦假期的临近，跨年消费热潮全面升温，为助力本地生活商家备战这一重要消费节点，阿里巴巴旗下高德正式推出年末大促活动——"双旦特惠节"。 平台将投入亿级流量扶持和千万级消费补贴，通过全域曝光、精准推荐、大额优惠券发放以及跨场景联动，全面激发用户"吃喝玩乐"消费需求，助力商家获 得更多生意机会。 据悉，本次平台大促活动将一直持续到1月4日，用户只需点击高德地图APP首页下方"双旦特惠"入口即可进入主会场页面。活动期间，平台将联动紫光园、 达美乐、茶百道、环球影城、哈尔滨冰雪大世界、瑞慈体检、美年体检等合作商家发放千万级扫街券，覆盖餐饮、酒店民宿、景区门票、洗车养护、家装零 售、出行打车等全品类本地生活服务，每天都有限时大额膨胀券包免费领。以美食行业为例，用户每天最多可领取80元扫街券。 此外，为进一步降低商家营销成本，依托高德超9亿月活和精准的LBS能力，平台将拿出亿级流量扶持，通过开屏、端内PUSH、搜推场域主动推荐等方式， 实现流量精准曝光。同时，为提升用户到店意愿， 12月23日-1月1日，高德打车还提供最高价值111元的跨年出发券包，网约车、顺风车、代驾、秒送、接 送机等多种出行场景均有不同程度的折扣 ...

Core Insights - The article discusses the evolving landscape of new media platforms and their user engagement trends, highlighting the growth in active users and usage duration by 2025 [4][5][6]. User Engagement and Demographics - By October 2025, the active user base of typical new media platforms is projected to reach 1.149 billion, with an average monthly usage time of 3367.5 minutes, reflecting year-on-year growth of 7.3% and 5.4% respectively [5]. - Platforms like Weibo, Xiaohongshu, and Bilibili show a significant concentration of users under 30 years old, with respective proportions of 58.6%, 54.2%, and 66.5%, while Douyin and Kuaishou have 22.2% and 22.6% of users aged 51 and above [5][6]. Multi-Platform Usage - A notable trend is the combination usage of multiple platforms, with 39.8% of users engaging with three or more new media platforms, particularly among users under 30 (54.2%) and those from first and new first-tier cities (31.6%) [6]. Content Quality and User Attention - The article emphasizes that the growth in user engagement is increasingly driven by content quality and algorithmic recommendations rather than just user base expansion [18]. - New media platforms are focusing on enhancing user attention through improved content quality and technology, leading to deeper user participation [13][18]. Competitive Landscape - The competitive landscape among platforms is stabilizing, with distinct user demographics and content strategies emerging. Platforms are shifting from broad traffic competition to focusing on unique ecological characteristics and user engagement [30][32]. - The rise of AI content and tools is reshaping user engagement, with a 9.9 percentage point increase in AI-related content penetration among users by October 2025 [34][36]. Monetization Strategies - New media platforms are entering a phase of strategic deepening in monetization, with hard advertising revenues leading the way. The unique characteristics of each platform are shaping differentiated advertising models [48][50]. - Soft advertising is becoming a significant revenue stream, with brands selecting platforms based on their marketing goals, reflecting the alignment of KOL income with platform content and user expectations [54]. Local Business Integration - Platforms are increasingly integrating local businesses into their ecosystems, transitioning from rapid growth to a more stable phase in local merchant numbers [63].

为更好服务日益增长的游客群体，提升在澳旅行体验，11月26日，澳门特别行政区政府旅游局与阿里巴巴集团旗下高德正式达成战略合作，共同打造沉浸式 的数字孪生文旅平台——"一键智慧游澳门"。 在出发前，游客可通过"一键智慧游澳门"中的奇境MAX，在手机上360度沉浸式鸟瞰澳门城市全貌、该功能基于空间智能技术，能让用户提前感受大三巴牌 坊、玫瑰圣母堂等历史地标建筑，以此作为行前的重要参考。 更贴心的是，产品同步接入AI助手小高老师，可根据用户需求，如亲子友好、citywalk路线、夜生活体验等，智能生成涵盖景点、餐饮、交通、活动的个性 化行程方案。并支持一键查看路线和导航前往，真正实现一人一策的定制化服务。 本地推荐+无缝出行，目的地体验更深入 抵达澳门后，通过高德扫街榜——这一基于真实到店行为生成的生活服务榜单，游客能快速发现被本地居民认可的地道美食、文化小店等，深度感受澳门的 城市烟火与多元文化。 无论前往议事亭前地、官也街，还是隐秘巷弄中的老字号茶餐厅，用户均可在目的地页面直接完成支持酒店预订、美食团购、景区购票等操作。同时，高德 全面支持澳门本地的士一键叫车，而无需下载新应用或更换手机号。 对于非驾车用户，公 ...

Core Insights - Gaode's local life service ranking "Gaode Street Ranking" has partnered with the Shanghai Municipal Commission of Commerce to promote consumption activities under the theme "Love Shopping in Shanghai" during the Import Expo [1][3] - The "Shencheng Five New" consumption activity list focuses on five core dimensions: new trends in Import Expo launches, new shopping scenarios, new tastes in global cuisine, new supply from cloud shopping, and new experiences in leisure travel [1][3] Summary by Sections - **Partnership and Promotion** - The collaboration aims to enhance consumer engagement during the Import Expo by launching the "Shencheng Five New" consumption activity list [1] - The list combines official activities and Gaode's comprehensive scoring to recommend businesses and events to consumers from a fresh perspective [1] - **Consumer Experience** - The ranking includes trendy activities such as new product launches and domestic brand pop-ups, integrating tax refund service points and credit scoring for foreign tourists [1][3] - The list was officially launched on November 5 on the Gaode Map APP and is also showcased at the Shanghai Pavilion during the Import Expo [3] - **Marketing and Engagement** - The ranking features a selection of 12 popular restaurants to guide online traffic to offline consumption [3] - The initiative includes themed activities like "Silk Road Cloud Products" e-commerce month and "11 Live Month" to boost online marketing for both cross-border and local brands [3] - It also promotes night economy landmarks and offers discounts for certified tours to fully activate urban consumption potential [3]

Core Insights - The upcoming National Day and Mid-Autumn Festival holiday is expected to see a significant increase in travel, with a peak in self-driving trips due to an 8-day free highway toll period [1][2] Traffic Predictions - Daily outbound traffic from Shenzhen is projected to exceed 650,000 vehicles, with peak travel times on September 30 from 14:00 to 24:00 and on October 1 from 9:00 to 14:00 [2] - Return traffic to Shenzhen is expected to peak on October 8, with over 500,000 vehicles during the 14:00 to 20:30 time frame [2] - Major congested routes include Shenhai Expressway, Outer Ring Expressway, and Pearl River Delta Ring Expressway [2] Public Transport Insights - The highest passenger flow for Shenzhen's railway system is anticipated on October 1, with over 900,000 arrivals and departures, including more than 560,000 at Shenzhen North Station [3] - Congestion around Shenzhen North Station is expected on Yulong Road, Liuxian Avenue, and Minwang Road, while Shenzhen Station will see congestion on Heping Road, Renmin South Road, and Jiabin Road [3] Travel Recommendations - Officials recommend early route planning and real-time traffic updates to avoid congestion, suggesting a departure around 4 AM on October 1 for smoother travel [4] - High-frequency traffic is predicted at major toll stations, with specific stations like Jiangyin South and G4 Jinggang'ao Expressway expected to be the busiest [4] - The introduction of the "Eagle Eye Guardian" early warning technology aims to enhance real-time emergency response capabilities for drivers [4]

Group 1 - The core point of the article highlights the surge in interest from restaurant businesses in migrating online, driven by Gaode's announcement to waive the first-year store opening fees and provide supportive policies [1][2] - Within just 72 hours of the announcement, Gaode received over 150,000 inquiries from restaurants, indicating a strong demand for online presence among small and medium-sized enterprises in the competitive food service industry [2][3] - The current challenges faced by the restaurant industry include rising operational costs and a lack of trust in online rating systems, which have led to a cycle of financial strain for many businesses [3][4] Group 2 - Gaode's recent initiatives, including the "Street Ranking" and the "Good Store Support Plan," aim to create a new service credit system for offline dining and service industries, with a goal of adding approximately 10 million customers daily [4][5] - The "Street Ranking" has shown early success, with participating small restaurants experiencing significant increases in traffic, such as a 540% rise for a specific store in Guangzhou [5][6] - Experts believe that Gaode's approach could reshape the competitive landscape of the restaurant industry by fostering a more equitable and transparent environment, shifting the focus from marketing budgets to product quality and genuine customer feedback [6][7]

Core Insights - The article highlights the significant shift of offline restaurants towards online platforms, driven by Gaode's announcement to waive the first-year store opening fees and provide supportive policies [1][2]. Group 1: Market Response - Within just 72 hours of the announcement, Gaode received over 150,000 inquiries from restaurants, averaging 50,000 inquiries per day, indicating a strong interest from merchants to join the platform before the National Day holiday [2][4]. - The surge in inquiries reflects the widespread anxiety and demand among offline merchants, particularly small and medium-sized restaurants, seeking new avenues in a highly competitive market [4]. Group 2: Industry Challenges - The restaurant industry is facing a dual pressure of rising costs and declining trust, with promotional expenses on mainstream platforms becoming a heavy burden for many restaurant owners [5]. - Issues such as "paying for good reviews" and "professional fake reviews" have undermined the credibility of online rating systems, creating a vicious cycle for merchants who feel compelled to engage in these practices to maintain visibility [5]. Group 3: Gaode's Strategic Initiatives - Gaode's recent initiatives, including the "Street Ranking" and the "Smoke Fire Good Store Support Plan," aim to address these challenges by providing over 1 billion yuan in subsidies and enhancing visibility for participating stores [6]. - The "Street Ranking" leverages real user navigation data to create a more trustworthy evaluation system, significantly reducing the likelihood of manipulated ratings [6]. - Early results show that the "Street Ranking" has led to a 187% increase in traffic for featured stores, with some individual stores experiencing traffic growth of up to 540% [6]. Group 4: Future Outlook - The overwhelming response from merchants indicates a desire for a fairer and more transparent competitive environment, moving away from the ineffective "involution" of marketing budgets [8]. - Gaode's approach is seen as a significant attempt to reshape the offline consumption ecosystem through technology and trust, with potential long-term benefits for the restaurant industry [8]. - Future initiatives will continue to evolve based on the actual needs of restaurant merchants, aiming to create more business opportunities [8].

Core Insights - Gaode has announced a waiver of the first-year store opening fee for nationwide catering businesses, leading to a surge in inquiries from over 150,000 restaurants within three days of the announcement [1] - The initiative aims to support offline dining businesses by providing dedicated operational consultants and optimizing operational costs [1][2] - Gaode's recent measures, including the "Street Ranking" and a subsidy plan exceeding 1 billion, are designed to drive significant traffic to offline restaurants [1][2] Company Initiatives - Gaode's waiver of the opening fee and support policies have resulted in a high level of enthusiasm among merchants, with a focus on onboarding before the National Day holiday [1] - The "Street Ranking" feature has gained over 40 million users on its first day, becoming the largest food and lifestyle ranking in China [1] - The "Firewood Good Store Support Plan" encourages users to visit stores, contributing to a 187% increase in traffic for featured small businesses within the first week [1] Industry Impact - The support measures have led to significant traffic growth for many small restaurants, with some reporting increases of up to 540% [2] - The trend of digital empowerment and traffic support is becoming a new development direction for the catering industry [2] - As the National Day holiday approaches, the initiative provides a timely opportunity for restaurants to attract more customers [2]

Core Insights - Alibaba's Gaode Map has launched a new feature called "Gaode Street Ranking," aimed at establishing a new offline service credit system to support dining and service consumption [1][6]. Group 1: Product Overview - The Gaode Street Ranking is similar to Meituan's Dianping ranking, providing comprehensive scores and rankings for businesses across various sectors, including food, attractions, and hotels [6]. - The ranking is based on data from 51.32 million users, who made 1.3 billion navigations covering 22.8 billion kilometers over the past year, filtering through 1.18 million stores [6]. - The product manager emphasized that the ranking incorporates user action metrics, stating "actions are more credible," aiming to reflect genuine customer experiences and reduce the pressure on businesses to artificially inflate scores [6]. Group 2: Data and Coverage - The Gaode Street Ranking utilizes extensive real travel data, focusing on travel popularity and experience quality over the last 30 days, with daily updates based on user behavior such as searches, navigation, and transactions [7]. - The ranking currently covers over 300 cities in China, including 1.6 million offline service providers, with more than 870,000 restaurants, 230,000 hotels, and nearly 50,000 attractions included [7]. - User feedback indicates a positive reception, with comments highlighting the feature's understanding of local consumers [7].

Core Insights - Gaode has integrated Tongyi's large model to develop multiple specialized models for multi-modal spatial perception, behavioral cognition, and temporal-intent understanding, launching the world's first AI-native travel agent that assists users in planning complex travel itineraries through voice interaction [1][2] Group 1: Technology Integration - Gaode and Tongyi Lab have jointly created a comprehensive voice interaction capability covering wake-up, recognition, understanding, and broadcasting [3] - Gaode has implemented a dual ASR system that ensures high accuracy in daily language use and achieves the highest accuracy in POI information recognition among similar models [3] Group 2: Decision-Making Capabilities - Utilizing Tongyi Qwen for domain fine-tuning, Gaode has developed a complex POI reasoning agent that understands various constraints such as geography, participant restrictions, time constraints, transportation modes, and POI attributes to provide precise recommendations and navigation services [2][3] - An example provided illustrates the agent's ability to recommend suitable restaurants based on specific user constraints, such as location, ratings, and distance from public transport [2] Group 3: User Tools and Features - The agent includes dedicated map APIs, real-time weather queries, and traffic condition monitoring tools to offer accurate action suggestions based on current situations, such as avoiding congestion during peak hours [4] - Gaode boasts over 1 billion users and processes trillions of location requests daily, making it one of the largest applications of large models [4] - Tongyi Qwen has surpassed 400 million downloads, ranking as the world's leading open-source model and the most utilized large model by Chinese enterprises [4]