Core Viewpoint - The ongoing debate surrounding pre-prepared meals (pre-cooked dishes) has led some food delivery platforms to promote "no pre-prepared meals" as a marketing strategy, despite consumer skepticism regarding the authenticity of such claims [2][3]. Group 1: Consumer Perception and Marketing Strategies - Many consumers have expressed doubts about the authenticity of restaurants claiming to serve "no pre-prepared meals," with reports of receiving expired or spoiled food [2]. - The marketing strategy of promoting "no pre-prepared meals" is not new, as some businesses have historically catered to consumer preferences for traditional cooking methods [2]. - The effectiveness of this marketing approach is questioned, as consumer feedback indicates that the actual dining experience may not align with the promotional claims [2][3]. Group 2: Business Practices and Challenges - The rise of delivery-only restaurants and shared kitchen models has transformed the food service industry, leading to a lack of consumer oversight in these establishments [4]. - Businesses emphasizing "no pre-prepared meals" face the challenge of building consumer trust, especially when they operate without dine-in options [5]. - The reliance on marketing tactics without genuine quality assurance may result in negative consumer backlash if the claims are proven false [3][5].

Core Viewpoint - The ongoing debate surrounding pre-prepared meals (pre-cooked dishes) has led to some food delivery platforms promoting "no pre-prepared meals" to attract customers, despite reports of consumer complaints regarding the authenticity of such claims [2][3] Group 1: Marketing Strategies - Some businesses are leveraging the "no pre-prepared meals" marketing strategy to gain consumer favor, which has been a tactic used since the early development of pre-prepared meals [2] - The rise of "no pre-prepared meals" promotions is largely influenced by media framing and consumer skepticism towards pre-prepared food [2][4] Group 2: Consumer Feedback - Reports indicate that the reception of "no pre-prepared meals" establishments has not met expectations, with consumers questioning the authenticity of the claims [3] - Issues such as receiving expired food and discrepancies between advertised and actual food quality have been reported by consumers [3] Group 3: Operational Challenges - Businesses emphasizing "no pre-prepared meals" face challenges in maintaining consumer trust, especially when they operate without dine-in options, which limits direct consumer oversight [4][5] - The emergence of ghost kitchens, which operate without dine-in facilities, raises concerns about how to establish credibility with consumers [5]