Core Viewpoint - The article highlights a significant shift in the fitness habits of the elderly population in China, moving from traditional health preservation to more intense and competitive forms of exercise, indicating a growing trend in the "silver economy" focused on active aging and fitness participation [1][7][12]. Group 1: Participation and Trends - As of 2024, 26.1% of seniors aged 60-79 and 14.7% of those over 80 engage in regular exercise, marking an increase of over 10% compared to a decade ago [2]. - The participation of elderly individuals in high-intensity sports such as tennis, badminton, and weightlifting is on the rise, with notable events like the national middle-aged and elderly badminton invitation attracting nearly 2,000 participants, the highest in 30 years [3][10]. - The 2025 Chengdu Marathon saw 394 participants aged 60 and above, all achieving qualifying times under 4 hours and 50 minutes, showcasing their commitment to challenging physical limits [3]. Group 2: Market Dynamics - The elderly demographic is increasingly investing in sports rather than traditional health products, with market growth rates for sports equipment like kettlebells and jump ropes exceeding 200% [6]. - The market for sports-related products among the elderly is projected to reach 800 billion yuan by 2030, reflecting a shift in consumer behavior towards quality experiences rather than mere survival needs [12]. Group 3: Industry Adaptation - The fitness industry is adapting to the needs of the elderly, with many traditional gyms imposing age restrictions that limit access for seniors, prompting the development of specialized programs and facilities [8][10]. - Innovative fitness solutions are emerging, such as online and offline courses tailored for seniors, as seen in initiatives like the Silver Sneakers program in the U.S. and dedicated fitness classes in Singapore [8]. Group 4: Consumer Behavior - The elderly are increasingly seen as a market segment willing to spend on quality fitness experiences, with a 9% higher growth rate in shopping users compared to younger demographics over the past five years [12]. - Brands are shifting their marketing strategies to appeal to the elderly by emphasizing functionality and style, moving away from traditional "elderly" product labels [13][15].