Core Viewpoint - YOUNGOR's net profit decreased by 19.41% in 2024, with a significant decline in the fashion segment, prompting the company to shift focus from real estate to fashion business development [1][4]. Financial Performance - In 2024, YOUNGOR achieved a total revenue of 141.88 billion yuan, a year-on-year increase of 3.19%, while the net profit attributable to shareholders was 27.67 billion yuan, down 19.41% [1]. - The fashion segment generated a revenue of 67.99 billion yuan, with a net profit of 4.31 billion yuan, reflecting declines of 6.94% and 43.90% respectively [1][2]. Fashion Segment Insights - The main brand YOUNGOR accounted for 90.46% of the fashion segment's revenue, totaling 51.87 billion yuan [2]. - The fashion industry faces challenges such as consumer fatigue and rising costs, impacting profitability [2]. - There is a growing demand for diversified business attire, with a shift towards casual and high-quality options [2]. Outdoor and Sportswear Growth - YOUNGOR's joint venture with HELLY HANSEN saw a sales growth of 116%, benefiting from the high demand in the outdoor and sportswear market [3]. - Other sub-brands within the fashion segment reported a combined revenue of 5.47 billion yuan, up 29.91% [3]. Real Estate Business Decline - The real estate segment is experiencing a downturn, with pre-sale revenue dropping by 69.03% to 30.3 billion yuan [4]. - The company plans to focus on reducing investments, clearing inventory, and controlling risks in the real estate sector [4]. Strategic Shift to Fashion - YOUNGOR is increasing investments in the fashion industry, aiming to strengthen its core business and explore brand acquisition opportunities [4]. - The company has entered the luxury children's wear market through the acquisition of the French brand BONPOINT, marking a significant step in its international strategy [5]. Retail and Channel Development - YOUNGOR has expanded its retail presence, with 1,777 self-operated stores and a total retail area of 500,900 square meters [5]. - The company is enhancing its customer experience by upgrading fashion experience centers into business clubs [5]. Synergy with Silver Tai - The acquisition of Silver Tai is seen as a strategic move to complement YOUNGOR's fashion business and enhance its market presence [6]. - The partnership is expected to leverage both companies' strengths in channels and marketing, facilitating further growth in the fashion sector [6].