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敬天台获奖后再引瞩目!郎酒汪博炜时间哲学亮相威尼斯双年展
Nan Fang Du Shi Bao· 2025-05-13 07:27
Core Insights - Langjiu has gained international recognition by winning prestigious awards, including the "2025 France AFEX Award" and the "2025 MIPIM Awards" at the Cannes Real Estate Festival, showcasing its architectural and cultural significance [1][3][6] Group 1: Awards and Recognition - The 19th Venice Architecture Biennale highlighted Langjiu's architectural philosophy, aligning with the theme of "Intelligent, Natural, Artificial, Collective" [3] - Langjiu's "Jingtiantai" was awarded the "2025 France AFEX Award," emphasizing its innovative design and integration with nature [6] - The awards reflect Langjiu's commitment to promoting Chinese culture and its architectural achievements on a global stage [6][10] Group 2: Cultural Representation - Langjiu's General Manager, Wang Bowei, articulated the brand's cultural narrative in both Chinese and English, enhancing its international appeal [1][7] - The brand's philosophy connects the concepts of time and space, showcasing the deep cultural roots of Chinese liquor [4][7] - Langjiu aims to serve as a cultural ambassador, using its products to foster connections and express respect in both formal and informal exchanges [8][10] Group 3: Future Aspirations - Langjiu is focused on expanding its global presence, aspiring to be recognized alongside international spirits like whiskey and brandy [10] - The brand emphasizes its role in showcasing Chinese cultural confidence and heritage through its products [10] - Langjiu's commitment to quality and cultural storytelling positions it for continued success in the international market [10]