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郎酒:敬天台再揽国际大奖 东方建筑美学与酿造哲学惊艳威尼斯
Group 1 - The core theme of the 19th Venice Architecture Biennale is focused on "intelligent, natural, artificial, collective," with the Chinese Pavilion emphasizing the return to traditional culture and natural order amidst rapid urbanization [2][3] - The "Jingtiantai" project, designed by French architect Nicolas Gilsoul, is a subterranean building that embodies the concept of "time" and integrates with the natural landscape, showcasing a blend of Eastern aesthetics and architectural philosophy [2][3] - The recognition of the "Jingtiantai" with the 2025 French AFEX Award highlights its innovative space design and philosophical integration, marking a significant achievement for the Langjiu brand on the global architectural stage [3] Group 2 - Langjiu's general manager, Wang Bowei, delivered a bilingual speech at the "China Night" event, articulating the brand's cultural narrative and the philosophical underpinnings of Chinese liquor, enhancing its global brand image [4][5] - The brand's strategy involves not only focusing on product quality but also actively promoting cultural dissemination, aiming to establish a strong international presence [5][6] - Langjiu's commitment to "time philosophy" and high investment in brand communication and architectural design positions it uniquely in the global liquor market, creating opportunities for Chinese liquor brands to connect with international consumers [6][7]