Core Viewpoint - Sichuan Langjiu Co., Ltd. has committed to maintaining price stability and avoiding price wars, but actual market conditions show significant price fluctuations, indicating a disconnect between the company's promises and market realities [1][3][6]. Group 1: Company Commitments - Chairman Wang Junlin proposed "Four Guarantees" and "Eight Persistences" to stabilize market confidence and protect brand value, emphasizing a long-term strategy over short-term price competition [1][2]. - The commitment to not engage in price wars is seen as a responsible move to protect the interests of distributors and maintain the high-end value of the brand [1][3]. Group 2: Market Reality - From January 1, 2024, to December 31, 2024, the price of Honghua Lang 15 dropped from 490 yuan to 415 yuan per bottle, and Honghua Lang 10 fell from 290 yuan to 265 yuan [2]. - Distributors report significant price volatility, with some stating that prices change daily, leading to concerns about profitability and inventory management [3][6]. Group 3: Price Decline and Challenges - The high-end product Qinghua Lang has seen a drastic price drop, with its suggested retail price of 1499 yuan per bottle falling to 710 yuan by July 9, 2025, indicating a severe decline in market value [4][5]. - The price inversion phenomenon, where retail prices are significantly lower than the official prices, has been attributed to excessive inventory and pressure from the company on distributors [6][8]. Group 4: Historical Context and IPO Aspirations - Langjiu's IPO journey has been fraught with challenges, having attempted to go public multiple times since 2007 without success, often due to market conditions and internal issues [9][10]. - The ongoing price inversion and market management issues are seen as potential obstacles to Langjiu's future IPO plans, as they may undermine investor confidence [10].

Core Insights - The 618 shopping festival has concluded, leading to varied price movements in the white liquor market, with some products experiencing price increases while others continue to decline [1][2][3] Price Trends in Major Cities - In Guangzhou, among 21 sampled white liquor products, 9 saw a decrease in average retail price, while 8 experienced an increase, and 4 remained unchanged [2] - Notably, high-end products like Moutai and Guojiao 1573 have seen price drops, with Moutai's average retail price falling to approximately 2304 RMB, a decrease of about 100 RMB from the previous period [2][3] - In Shenzhen, Moutai's average retail price is reported at 2298.5 RMB, with a notable decline in several high-end products due to ongoing market pressures [7][10] - East Dongguan's market shows a mixed trend, with 9 products increasing in price and 5 decreasing, highlighting the volatility in high-end liquor pricing [12][13] Online vs. Offline Pricing - Online platforms, particularly instant retail channels, are showing lower prices compared to offline supermarkets, with Moutai priced at 2229 RMB online, which is about 75 RMB lower than the overall average [3][8] - The price discrepancies between online and offline channels are significant, with products like Junpin Xijiu and Qinghua Lang being sold for much lower prices online compared to their offline counterparts [3][8] Impact of Regulatory Changes - The ongoing "ban on alcohol" has significantly impacted sales, particularly in high-end segments, leading to price reductions as businesses attempt to stimulate demand [9][10] - The combination of the 618 festival and regulatory changes has created a challenging environment for liquor companies, as they navigate maintaining sales volume and pricing stability [1][17] Summary of Average Prices - The average prices for key products as of July 4th are as follows: - Moutai: 2367.62 RMB [19] - Wuliangye: 1010.27 RMB [19] - Junpin Xijiu: 833.17 RMB [20] - Qinghua Lang: 943.11 RMB [20] - Guojiao 1573: 993.42 RMB [20]

Core Insights - The meeting held on June 26 focused on the development strategy of Langjiu Co., emphasizing collaboration with partners in the Henan market [2][4] - Langjiu's strategy is centered around the principles of "strong, stable, and growth," with a commitment to quality and customer-first philosophy [4] - The company aims to expand its market presence in Henan by 2025, prioritizing profit assurance for distributors while seeking strong partnerships [5] Company Strategy - Langjiu's three major divisions presented their market strategies, highlighting the "Zhuangyuan Sauce Liquor" strategy and the positioning of its high-end products [7] - The Qinghua Lang division plans to enhance membership services and engage partners through various activities [7] - The Honghua Lang division is set to upgrade its classic product "Langpai Lang," while the Jianxiang division aims for a product matrix targeting a scale of 10 billion [7] Industry Collaboration - The meeting included key figures from the Henan Provincial Sugar and Wine Food Circulation Association, who expressed support for Langjiu's growth in the region [9] - Core distributors shared their successful experiences and market insights, reinforcing their confidence in future collaborations with Langjiu [9] - The event showcased Langjiu's multi-category and multi-brand development momentum, establishing a solid foundation for addressing industry challenges and seizing growth opportunities [9]

一纸"禁酒令"叠加近期大促导致的产品跌价，高端白酒近期过得有点难。 近期，南都湾财社-酒水新消费指数课题组记者注意到，在政策和消费环境的变化下，高端白酒消费受 到较大影响。其中，此前颁布的《党政机关厉行节约反对浪费条例》被称为最严"禁酒令"，新规发布后 白酒行业瞬间被推上舆论风口，虽然政务消费占比已"忽略不计"，但部分商务接待场合却受到一定影 响。 与此同时，"超长待机"的618大促以及即时零售的杀入，高端白酒在持续跌价的基础上"雪上加霜"，飞 天茅台补贴后零售价2000元左右、第八代五粮液900元出头，国窖1573到手900元，青花郎及君品习酒在 700元上下……高端白酒价格带进一步下移。 不过，正如十多年前白酒从政务消费为主转型至商务消费一样，政策环境和价格变化正在促使高端白酒 进入另外一个新的转型期，从商务场景"出走"之后，高端白酒正瞄准个人小酌、聚会及家庭宴席等新的 大众消费场景。 部分商务场景受限叠加价格下跌，高端酒不再"高端"？ 基于公务接待用酒量已"忽略不计"的大背景下，因此在本次"禁酒令"颁布之时，业界认为，理论上商务 接待不受"禁酒令"影响，前景"尚算乐观"，但是在间接上，该场景的饮酒人群或 ...

水皮杂谈 一家之言 兼听则明 偏听则暗 一瓶白酒，如何在消费者心中超越物质属性，成为精神共鸣的载体？ 郎酒的答案是：携手顶级价值平台，站上国民精神生活的制高点。6月19日，"这个夏天，总 台和你在一起——2025CMG 暑期视听嘉年华"活动在北京举行。郎酒股份总经理汪博炜受邀 出席，并接受CCTV-2经济信息联播节目专访，讲述郎酒坚定携手总台，合作共创的品牌故 事。 活动现场，中央广播电视总台副台长齐竹泉与汪博炜共同启动2025CMG暑期视听嘉年华，青 花郎与总台两档大型文化类创新节目达成正式合作签约，独家冠名《典籍里的中国》，独家特 约《宗师列传·大宋词人传》。 在业内看来，郎酒择高而立、持续携手央视，正是其"与有价值的人共同创造价值"的生动体现 。 无论是牵手茅奖、鲁奖，打造青花郎"中国文学第一白酒品牌"，还是与央视共创、加码殿堂级 文化IP，郎酒的动作始终如一，即将美酒的醇厚与文明的厚重碰撞， 构建起两大生态圈： 青花郎生态圈携手顶级IP，传承诗书风雅，彰显文化自信， 让赤水河畔的经典酱香得以承载 千年文脉 ； 红花郎生态圈依托国民级大单品红花郎，携手春晚塑造国民记忆， 映照家国情怀 ， 展现绝代风华 ...

Core Viewpoint - Guizhou Xijiu Investment Holding Group has experienced a slowdown in growth after its independence from Moutai, with first-quarter revenue of 7.18 billion yuan, a 10.7% year-on-year increase, falling below the industry average growth rate of 15% for 2024 [1][4]. Group 1: Company Performance - Xijiu's revenue surged from 1.6 billion yuan before acquisition to over 20 billion yuan at independence, capturing 12.3% of the sauce-flavored liquor market [3]. - In 2023, Xijiu reported revenue of 19.9 billion yuan and a profit of 9 billion yuan, with sales reaching 22.447 billion yuan, indicating a more subdued performance compared to previous years [4]. - The company aims to exceed 24 billion yuan in sales in 2024, reflecting a 30% year-on-year growth, which, while above the industry average, shows a decline from its earlier rapid growth [4]. Group 2: Market Position and Challenges - After separating from Moutai, Xijiu faces significant challenges in establishing its brand identity, with 67% of consumers still associating it with Moutai [10]. - Competitors such as Langjiu, Guotai, and Jinsanjiao pose strong competition, with Langjiu having a higher brand recognition among consumers at 58% compared to Xijiu's 35% [9]. - Xijiu's flagship products, Junpin Xijiu and Jiao Cang 1988, are experiencing severe price declines, with Junpin Xijiu's market price dropping to around 665 yuan, significantly below its suggested retail price of 1498 yuan [11][13]. Group 3: Strategic Initiatives - To address the challenges, Xijiu is investing 8.4 billion yuan to build a production capacity of 100,000 tons, aiming for a base liquor reserve of 250,000 tons by 2025 [7]. - The company is also attempting to penetrate the high-end market with products like the "Junpin・Master Collection," which utilizes 30-year-old base liquor to enhance quality and brand image [5]. - Xijiu is targeting younger consumers through collaborations with popular games and esports events, although the effectiveness of this strategy remains to be seen [8]. Group 4: Pricing and Market Dynamics - Xijiu is currently facing a significant pricing issue, with its two main products priced below their production costs, leading to a price inversion problem [10][14]. - The company has adjusted its marketing strategy by eliminating reverse red envelopes to stabilize pricing, but the effectiveness of this measure is still uncertain [16].

智通财经APP获悉，6月19日，"这个夏天，总台和你在一起——2025CMG 暑期视听嘉年华"活动在北京圆满举行。郎酒股份总经理汪博炜受邀出席，并接 受CCTV-2经济信息联播节目专访，讲述郎酒坚定携手总台，合作共创的品牌故事。活动现场，中央广播电视总台副台长齐竹泉与汪博炜总经理共同启动 2025CMG暑期视听嘉年华，青花郎与总台两档大型文化类创新节目达成正式合作签约——独家冠名《典籍里的中国》，独家特约《宗师列传·大宋词人 传》。 围绕与品牌的合作共创，中央广播电视总台总经理室党委书记、常务副召集人任学安谈道，"我们希望共同探索主流媒体与优秀品牌共同成长、共创价值 的新路径，为中国品牌提供最权威的市场竞争商誉。" 未来，青花郎还将通过"经典名酒+经典文化IP"的持续打造，将诗意与美好、快乐与艺术酿进酒里，呈现神采飞扬中国郎背后的民族文化自信。 中央广播电视总台总经理室党委书记、常务副召集人任学安（左七）与郎酒股份总经理汪博炜（右四）现场签约 作为青花郎与总台携手共创的文化节目，《典籍里的中国》第三季与《宗师列传·大宋词人传》均由撒贝宁担纲主持，分别将于第四季度和第三季度的周 末黄金档播出。其中，青花郎《典籍 ...

Core Insights - The article highlights the continuous growth of the brand value of Sichuan Langjiu Co., Ltd., which reached 162.065 billion RMB, ranking 56th in the "World Brand Conference and China’s 500 Most Valuable Brands" [1][3] - Langjiu's brand value has increased significantly from 4.1 billion RMB to over 162 billion RMB over 20 years, showcasing its strong market support and strategic product development [3][6] Group 1: Brand Value Assessment - The World Brand Laboratory (WBL) has recognized Langjiu's brand value as a result of its comprehensive strength and market enthusiasm, supported by its "Seven Strategic Products" [3][4] - The brand value assessment methodology incorporates financial data, brand strength, and consumer behavior analysis, establishing WBL as a leading authority in brand valuation [4][6] Group 2: Strategic Product Development - Langjiu's brand value is underpinned by its seven strategic products: Hongyun Lang, Qinghua Lang, Honghua Lang, Langpai Heimate, Langpai Tequ T8, Shunpin Lang, and Xiaolangjiu, which cater to various market segments [9][11] - The products range from ultra-high-end to mass-market offerings, ensuring comprehensive market coverage and consumer resonance [13] Group 3: Production and Research Capabilities - Langjiu has established a world-class distillery covering 10 square kilometers in the core production area, enhancing its production capacity and quality [6][8] - The company has invested in advanced research facilities and a technical team of over 200 members to innovate and improve its production processes [8][9] Group 4: Cultural and Market Engagement - Langjiu is actively expanding its cultural expression and global presence, enhancing brand value through emotional resonance and storytelling [8][13] - The company employs a multi-faceted marketing strategy that includes tasting events and collaborations with local culinary experts to deepen consumer engagement [11][13]

Price Changes in Dongguan Market - In the Dongguan market, prices of various famous liquor brands have fluctuated, with 5 brands experiencing price increases, 8 brands seeing price decreases, and the rest remaining stable [1][2] - The largest price increase was observed in Feitian Moutai, which rose from 2299 yuan to 2800 yuan, an increase of 501 yuan, attributed to unstable supply and significant price differences across channels [1] - The price of Fenjiu Qinghua 20 also increased, from 434 yuan to 482 yuan, a rise of 48 yuan, primarily due to noticeable price hikes in the RT-Mart channel [1] Price Decreases - Among the 8 brands with price declines, Guojiao 1573 and Qinghua Lang saw significant reductions, with Qinghua Lang's price dropping from 1055 yuan to 965 yuan, a decrease of 90 yuan, influenced by price adjustments in the JD Wine World Dongguan channel and stock shortages in higher-priced channels [1][2] - Guojiao 1573's average price fell from 1075 yuan to 1004 yuan, a decrease of 71 yuan, similarly affected by price reductions in certain channels and stock shortages [2] Average Prices of Selected Liquors - The average prices of selected liquors in the Dongguan market as of June 13 are as follows: - Feitian Moutai: 2800 yuan - Wuliangye: 1028.17 yuan - Guojiao 1573: 1004.5 yuan - Qinghua Lang: 965 yuan - Fenjiu Qinghua 20: 482 yuan [3][4]

郎酒的库车故事，不仅有消费者的认可，更离不开经销商伙伴的共创共建，库车大旗酒业有限公司董事 长王大奇为现场嘉宾分享了「从0到1的郎酒库车故事」，「在2018年选择了与郎酒合作，7年时光，厂 商齐头并进，郎酒兼香产品已是库车市民们的第一消费选择。这次的千商大会，不仅是郎酒西北大区扎 根县级市场的信号，也是郎酒南疆市场腾飞的起点。」 这段故事里，还有终端餐饮伙伴的双向奔赴。正如库车河南面馆老板李有涛所说：「从我接触郎酒开 始，郎酒对终端的各项支持政策和态度就是业内数一数二的好。这就是郎酒的温度，也是我们愿意做郎 酒的原因。」 全心全意服务县域市场郎酒是认真的 6月10日，中国郎（南疆）千商大会暨郎酒南疆市场起航仪式在郎酒会员企业新疆库车饭店举行。南疆 地区商家及渠道伙伴齐聚阿克苏地区下辖的县级市库车，共赴郎酒2025年首场县级市场千商大会。 随着郎酒南疆市场起航仪式启动，郎酒南疆综合办事处聚势集结开业，将库车作为西北县域市场样板， 以更高品质产品服务县域消费者的美好生活。 现场，中国郎七大战略产品亮相库车，邀请众多商家伙伴、会员朋友亲身品鉴，深度感受郎酒产品魅 力。"青花郎的品质很不错，特别适合高端宴请""红花郎 ...