作者｜酒high 子煜 "今年的白酒能卖成什么样？现在还真不好说，一般小年到除夕会进入白酒销售高峰期，目前酒企已经在各渠道和门店完成了铺货动作。"一位北京白酒经 销商说。 今年春节，茅台妥妥地站在了舞台C位。 "茅台最近销量挺好，门店备货充足，出货量也比较可观。"近日，辽宁某酒商对酒讯表示，飞天茅台最近两周内出货价已上涨约200元，零售价在1800- 1900元区间。 进入2026年以来，飞天茅台价格在波动中走高。据今日酒价数据，1月散装飞天茅台最低价为1490元/瓶，最高价为1650元。进入2月，飞天茅台在2月3日 之后价格持续攀升，从马茅到散飞再到全线产品均呈上涨态势。2月6日，散装飞天茅台行情价已达1660元/瓶，超过1月最高价。 | 茅台飞天 | | | 2026年2月10日 | | --- | --- | --- | --- | | | | | (公众号: 今日湿价) | | 品名 | 规格 | 昨日行情 | 今日行情 | | 2 26年飞天(原) | 53度/500ml | 1690 | 1690 | | 226年飞天(散) | 53度/500ml | 1660 | 1660 | | 25年飞天( ...

Core Viewpoint - The Chinese liquor market is experiencing a structural differentiation in retail prices, with the average price of the top ten products showing a slight increase, indicating varied performance across different price segments [1][6]. Price Trends - The total retail price for a package of the top ten liquor products is 9,186 yuan, up by 3 yuan from the previous day [1][6]. - The market shows a mixed trend with five products increasing in price and five decreasing [7]. - Notable price increases include: - Guizhou Moutai's premium liquor, which rose by 24 yuan per bottle, reaching a 30-day high [7]. - Wuliangye's 58th generation increased by 7 yuan per bottle, marking a one-month peak [7]. - Other products like Guojiao 1573 and Shuijing Jianshan Chun saw increases of 4 yuan and 3 yuan per bottle, respectively [7]. - Decreases were observed in products such as Yanghe Dream Blue M6+, which fell by 15 yuan per bottle, and Guqing Gong Gu 20, which decreased by 9 yuan [7]. Market Data Collection - The daily data for liquor prices is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets [2][8]. - The data aims to provide an objective and traceable representation of the market prices for well-known liquor brands [2][8]. Market Analysis - JPMorgan recently reaffirmed a positive outlook on the Chinese stock market, emphasizing the potential for cyclical and growth stocks to outperform defensive stocks [2][8]. - The report highlights Guizhou Moutai as a key representative of high-end liquor, along with Wuliangye, as preferred investment targets [2][8].

Core Viewpoint - The Chinese liquor market is experiencing a structural differentiation in retail prices, with the average price of the top ten products showing a slight increase, indicating varied performance across different price segments [1][6]. Price Trends - The total retail price for a package of the top ten liquor products is 9,186 yuan, up by 3 yuan from the previous day [1][6]. - The market shows a mixed trend with five products increasing in price and five decreasing [7]. - Notable price increases include: - Guizhou Moutai's premium liquor, up 24 yuan per bottle, reaching a 30-day high due to pre-Spring Festival demand [7]. - Wuliangye's 58th generation, up 7 yuan per bottle, marking a one-month high [7]. - Other increases include 4 yuan for Guojiao 1573 and 3 yuan for Shuijingjiu [7]. - Decreases in price include: - Yanghe Dream Blue M6+, down 15 yuan per bottle [7]. - Guqingong 20, down 9 yuan per bottle [7]. - Other declines include 6 yuan for Qinghualang and 4 yuan for Xijiu Junpin [7]. Market Data Collection - The data for liquor prices is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets [2][8]. - The pricing data aims to provide an objective and traceable overview of the market [2][8]. Market Analysis - JPMorgan recently reaffirmed a positive outlook on the Chinese stock market, suggesting that the appreciation of the RMB against the USD typically boosts stock returns [2][8]. - The report highlights high-end liquor, particularly Guizhou Moutai and Wuliangye, as key investment areas, alongside other sectors like gold, tourism, and education [2][8].

本文自南都·湾财社。 采写 | 南都·湾财社记者 王静娟 贝贝 邱康正 2026年农历新年临近，白酒消费进入传统旺季，各大酒企开展火热营销，产品价格备受关注。 南都湾财社-酒水新消费指数课题组整理发布的第五十八期《湾区酒价》监测数据显示，在广州、深 圳、佛山、东莞这四大湾区核心消费市场，白酒动销显著升温，但终端价格呈现"冰火两重天"的复杂图 景。一方面，飞天茅台在旺盛的礼赠与收藏需求推动下，终端价格强势反弹，引领一波"涨价潮"；另一 方面，其他高端及次高端品牌价格表现分化，涨跌互现，反映出在整体市场回暖的基调下，品牌力与渠 道策略正经历严峻考验。 可见，春节销售季不仅是一场销量冲刺，更成为观察行业格局与消费趋势的关键窗口。 广州：节前价格相对稳定，部分产品均价逆势上涨 具体来看，酒鬼酒内参是本期广州市场均价下降幅度最大的产品，较上期下降约32元。 其他产品的均价下滑幅度均在10元以内，属于正常的调整范围。课题组注意到，近期正值春节销售旺 季，不少渠道开启白酒促销活动，在优惠折扣后产品的到手价相较平常会有所下调。 国盛证券近期发布的研报指出，春节旺季逐步启动，整体动销复苏节奏保持稳健并且品牌表现分化加 大，分场 ...

新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在2月11日整 体小幅走弱。如果十大单品各取一瓶整体打包售卖，今日总售价为9183元，较昨日下跌32元，创下近四 日新低。市场延续高位整理、结构性分化运行态势。 今日十大单品的价格六跌三涨一平。上涨端，习酒君品以7元/瓶领涨；贵州茅台飞天酒上涨6元/瓶，动 力源于节日消费预热与渠道补库需求；古井贡古20小涨2元/瓶。下跌方面，青花郎和洋河梦之蓝M6+均 回落13元/瓶，国窖1573下跌11元/瓶，或因节前备货收尾，部分渠道提前去库存；精品茅台回调6元/ 瓶；水晶剑南春下跌3元/瓶；青花汾20微跌1元/瓶。五粮液普五八代价格保持稳定，与昨日持平。 "酒价内参"的每日数据源自全国各大区均有合理分布的约200个采集点，包括但不限于酒企的指定经销 商、社会经销商、电商平台和零售网点等，原始取样数据为过去24个小时中各点位经手的真实成交终端 零售价格，力求为社会各界提供一份关于知名白酒市场价格的客观、真实、科学、全程可追溯的数据。 随着元旦官方i茅台平台开始出售1499元/瓶的贵州茅台飞天酒，以及1月9日开始出售2299元/瓶的精品茅 台 ...

新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在2月11日整 体小幅走弱。如果十大单品各取一瓶整体打包售卖，今日总售价为9183元，较昨日下跌32元，创下近四 日新低。市场延续高位整理、结构性分化运行态势。 | 青花汾20 53度/500ml | 385/瓶 | -1元▼ | | --- | --- | --- | | 国窖1573 52度/500ml | 886/瓶 | -11元▼ | | 洋河梦之蓝M6+ 52度/550ml | 630/瓶 | -13元▼ | | 古井贡古20 52度/500ml | 544/瓶 | 2元△ | | 习酒君品 | | | | 53度/500ml | 657/瓶 | 7元 - | | 青花郎 | 716/瓶 | -13元▼ | | 53度/500ml | | | | 水晶剑南春 | 400/瓶 | 3元 | | 52度/500ml | | | 今日十大单品的价格六跌三涨一平。上涨端，习酒君品以7元/瓶领涨；贵州茅台飞天酒上涨6元/瓶，动 力源于节日消费预热与渠道补库需求；古井贡古20小涨2元/瓶。下跌方面，青花郎和洋河梦之蓝M6+均 回落 ...

Group 1 - The core viewpoint of the article indicates that the retail prices of the top ten Chinese liquor products have slightly weakened, with a total price of 9183 yuan, down 32 yuan from the previous day, marking a recent low [1][6][7] - Among the top ten products, six saw price declines, three increased, and one remained stable. The price increases were led by Xijiu Junpin, which rose by 7 yuan per bottle, and Guizhou Moutai Feitian, which increased by 6 yuan per bottle due to pre-holiday consumption and channel replenishment demand [1][6][7] - The report highlights that the market is experiencing high-level consolidation and structural differentiation, with some brands like Qinghua Lang and Yanghe Dream Blue M6+ dropping by 13 yuan per bottle, and Guojiao 1573 decreasing by 11 yuan per bottle, likely due to pre-holiday inventory adjustments [1][6][7] Group 2 - The data for the liquor prices is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, aiming to provide an objective and traceable market price for well-known liquors [2][7] - The introduction of new sales channels for Guizhou Moutai Feitian at 1499 yuan per bottle and premium Moutai at 2299 yuan per bottle has begun to show a magnetic influence on the market retail prices of these products [2][7] - Dongwu Securities maintains a "buy" rating for Shanxi Fenjiu, noting its steady national expansion and significant growth potential in the clear liquor market, with projected revenues reaching 600-700 billion yuan in the medium to long term [2][7]

新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在2月11日整 体小幅走弱。如果十大单品各取一瓶整体打包售卖，今日总售价为9183元，较昨日下跌32元，创下近四 日新低。市场延续高位整理、结构性分化运行态势。 "酒价内参"的每日数据源自全国各大区均有合理分布的约200个采集点，包括但不限于酒企的指定经销 商、社会经销商、电商平台和零售网点等，原始取样数据为过去24个小时中各点位经手的真实成交终端 零售价格，力求为社会各界提供一份关于知名白酒市场价格的客观、真实、科学、全程可追溯的数据。 随着元旦官方i茅台平台开始出售1499元/瓶的贵州茅台飞天酒，以及1月9日开始出售2299元/瓶的精品茅 台，这一新产生的渠道对两款产品市场终端零售均价的磁吸式影响力已逐步显现。"酒价内参"每日发布 的酒价遵循对真实成交量加权的计算规则，我们已逐渐将可确量的价格引入飞天茅台和精品茅台终端零 售价的计算中。 【点击进入酒价内参，查看真实酒价】 白酒业的重要新闻方面，东吴证券最新研报维持山西汾酒"买入"评级。该券商指出，作为清香型白酒龙 头，汾酒全国化布局稳步推进，清香酒市场份额仍有较大提升空间， ...

春节跟踪-白酒系列经销商电话会 20260205 摘要 茅台动销快速，飞天茅台节前预计完成全年计划 40%，打款进度同比加 快 5%，价格维持 1,700 元左右，非标产品供给减少 35%，库存清理加 速，节后价格或小幅下调。 五粮液回款率达 60%，合同计划恢复至 2024 年水平，预计节前发货近 60%，库存低位，批价 790-800 元，同比显著增长，数字化赋能和促 销活动推动销量。 国窖 1,573 经销商回款不足，价格坚挺但同比下滑超 30%，社会库存 偏大，短期内预计不会调整价格策略或释放更多政策。 郎酒提前完成打款，青花郎价格维持 650 元左右，动销略有好转，红花 郎预计春节期间小幅增长，舍得动销较慢，同比下滑 10%。 山东市场飞天茅台打款率 27.5%，发货率 100%，库存低，价格稳定在 1,680 元左右。五粮液回款率高于整体水平，但一批价下降明显，任务 量增加，动销同比增长。 江苏市场洋河回款不理想，海之蓝受新老产品交替影响，天之蓝表现较 好，今世缘动销和回款优于洋河，但一季度回款目标或难达成，整体回 款同比下降。 江苏市场洋河产品价格稳定略涨，天之蓝价格高于去年同期，梦三水晶 版也 ...

新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在2月10日小 幅回落。如果十大单品各取一瓶整体打包售卖，今日总售价为9215元，较昨日下跌6元。市场仍呈现结 构性分化特征，整体维持高位整理态势。 今日十大单品价格七跌三涨。上涨方面，青花郎领涨9元/瓶；洋河梦之蓝M6+上涨7元/瓶，实现五连 阳，节前消费及渠道补货对价格形成支撑；五粮液普五八代小幅上涨1元/瓶。下跌方面，飞天茅台回落 9元/瓶，精品茅台下跌4元/瓶，此前多日连续强势上涨后现正常技术性回调；国窖1573和青花汾20均下 跌3元/瓶；古井贡古20下跌2元/瓶；习酒君品和水晶剑南春均微跌1元/瓶。 "酒价内参"的每日数据源自全国各大区均有合理分布的约200个采集点，包括但不限于酒企的指定经销 商、社会经销商、电商平台和零售网点等，原始取样数据为过去24个小时中各点位经手的真实成交终端 零售价格，力求为社会各界提供一份关于知名白酒市场价格的客观、真实、科学、全程可追溯的数据。 随着元旦官方i茅台平台开始出售1499元/瓶的飞天茅台，以及1月9日开始出售2299元/瓶的精品茅台，这 一新产生的渠道对两款产品市场终端零售 ...