Core Insights - Greentown South China Investment Development Co., Ltd. successfully acquired the A319-1225 land parcel in Bao'an District for a total price of 1.215 billion yuan, with a premium rate of 11.47% and a floor price of approximately 20,363 yuan per square meter [1] - The land parcel has a total area of 19,246.94 square meters and is designated for residential use, with a planned construction area of 59,665 square meters, including residential, commercial, and community facilities [2] - The acquisition is part of Greentown's broader strategy to expand its presence in the Shenzhen real estate market, where it has been actively participating in land auctions throughout the year [4][5] Land Acquisition Details - The A319-1225 land parcel is located approximately 300 meters from the Sha Jin Station on Line 11, making it a strategically advantageous location [2] - The land sale conditions include an innovative model of "land transfer upon certificate issuance" and "housing transfer upon certificate issuance," allowing for greater flexibility in development [2] - The surrounding area has no competing new housing projects, providing Greentown with ample opportunity to design and plan high-quality residential offerings [3] Market Trends - The land market in Shenzhen is characterized by "individual case heat and overall calm," with premium developers focusing on core cities and prime locations [3] - Greentown has been a prominent player in the land acquisition market, achieving record prices in various cities, including Wuhan and Suzhou, indicating a strong demand for high-quality residential developments [4][6] - The current market dynamics suggest a trend towards fewer but more prominent projects, with Greentown aiming to capitalize on this by creating "star projects" that can command premium pricing [7] Company Profile - Greentown China Holdings Limited, established in 1995, is a leading developer of high-quality real estate and integrated living services in China, with total assets exceeding 500 billion yuan and a brand value of 118.8 billion yuan [8] - As of June 30, 2025, Greentown reported a total contracted sales area of approximately 5.35 million square meters and a total sales amount of about 122.2 billion yuan, reflecting a year-on-year decrease of 3.4% [8]