Core Viewpoint - The article discusses the recent trend of celebrities, particularly Wang Feng, selling online courses as a means to expand their business ventures and monetize their fame in the live-streaming era [2][4][19]. Group 1: Celebrity Online Courses - Wang Feng, a well-known rock singer, has launched a music course priced at 299 yuan, claiming it offers not just learning opportunities but also a chance to enter the entertainment industry [2][5]. - The course includes 30 pre-recorded lessons and 3 live sessions, covering various music-related topics, with a total learning duration of 30 days and a validity of one year [7][18]. - Other celebrities, such as Wu Yanzu and Yang Lan, have also ventured into online education, with Wu Yanzu's English course achieving significant sales, indicating a growing trend among stars to monetize their expertise [11][12][14]. Group 2: Market Performance and Challenges - Despite the star power, sales figures for Wang Feng's course have been underwhelming, with live sessions selling only 250 to 500 units, generating revenue between 100,000 to 250,000 yuan [7][10]. - The average sales per live session for the Future Music Academy's account were only 25 to 50 units, with average revenue not exceeding 10,000 yuan, suggesting skepticism about the course's value among consumers [10][18]. - The online music education market is projected to grow, with the overall music education market in China estimated at 113.38 billion yuan in 2021, growing at 20.84% [18]. Group 3: Business Strategy and Future Outlook - Wang Feng's approach reflects a broader strategy among celebrities to leverage their fame for long-term business opportunities in the education sector, aiming to tap into the expanding online education market [4][18]. - The trend of celebrities selling courses is characterized by a "high-end persona, mid-range pricing" strategy, allowing broader access while maintaining a premium image [16]. - The shift from traditional performance to online education represents a potential new revenue stream for celebrities, especially as they face challenges in their primary careers [19][23].

Core Viewpoint - The article discusses the launch of the sanitary napkin brand "Duo Wei" by celebrity Huang Zitao, highlighting its successful sales performance during a live broadcast and the strategic decisions behind the brand's establishment and production [1][4]. Group 1: Sales Performance - On May 18, the brand "Duo Wei" achieved sales of 40 million yuan during its live broadcast, with all inventory sold out [1]. - Some products originally priced at 49.8 yuan were resold on secondary platforms for as much as 150 yuan [1]. Group 2: Brand Establishment and Management - Huang Zitao aims for the brand to be recognized as a business venture rather than just a celebrity endorsement, emphasizing transparency in operations [1]. - The founding team consists of Huang Zitao, Xie Ruidong (CEO of Yaowang Technology), and Wu Yue (Chairman of Hangzhou Qianzhiyah) [1]. Group 3: Production and Investment - The company has completed three automated production lines with a total investment of approximately 275 million yuan, with plans to expand to twelve lines by the end of the year [4]. - The production line's automation rate is currently at 90%, expected to reach 100% by June 15 [4]. Group 4: Corporate Structure and Shareholding - Zhejiang Duo Wei Nursing Products Co., Ltd. was previously known as Zhejiang Mipai Nursing Products Co., Ltd., with Hangzhou Qianzhiyah as the major shareholder [2]. - Huang Zitao indirectly holds 43.56% of the shares in Longzelin Network Technology Co., Ltd., which owns 20% of Zhejiang Duo Wei [4]. Group 5: Market Strategy - The brand plans to enter offline channels by June, with discussions ongoing with various retail outlets [4]. - Yaowang Technology has extensive marketing resources and experience in celebrity-driven live commerce, having signed over 70 celebrity endorsers [5].