Core Insights - The emergence of "star NPCs" in tourist attractions reflects both a marketing strategy to attract visitors and a response to the challenges faced by middle-aged actors in the current film and television industry [1][14][17] - The trend highlights a symbiotic relationship between scenic spots and actors, where actors bring vitality and benefits to the attractions while finding new employment opportunities [2][34] Industry Context - The film and television industry is experiencing a significant downturn, with a notable decline in the number of registered long dramas and a reduction in budget allocations for historical dramas [18][19] - The market for short dramas is growing, with a projected market size of 634 billion yuan by 2025, while the production of long dramas is expected to drop by nearly 25% [19][20] Actor Dynamics - Many well-known actors are now taking on roles as NPCs in scenic areas, with ages ranging from 49 to 70, indicating a shift in the industry where older actors are seeking alternative avenues for income [14][17] - The role of NPCs allows these actors to maintain their professional dignity while providing immediate financial returns, contrasting with the uncertainty of traditional acting roles [1][23] Audience Engagement - The presence of star NPCs has led to a surge in ticket sales, with reports of a 150% increase in ticket sales following announcements of star appearances [14] - The nostalgic appeal of these actors resonates with middle-aged audiences, who are willing to pay for experiences that connect them with their youth [17][34] Social Perception - The phenomenon has sparked debates about the dignity of actors and the perception of their roles, with some viewing it as a degradation of their status while others see it as a legitimate form of employment [27][28][30] - The discussion reflects broader societal views on the definition of "dignity" in professions and the evolving nature of the entertainment industry [31][32]