Core Viewpoint - The Chinese passenger car market has seen a significant reduction in the number of price cuts in the first half of 2025, indicating a shift from price wars to promotional strategies to maintain market share [1][2][3] Price Reduction Trends - In the first half of 2025, the overall price reduction in the passenger car market decreased from an average of 21,000 yuan (14.5% reduction) in January to 15,000 yuan (9.9% reduction) in June [1][2] - The total number of models that experienced price cuts dropped to 91, a 37% decrease compared to 144 models in the same period of 2024 [1][2] Market Segmentation - The price reduction landscape has shown a clear division, with new energy vehicles (NEVs) becoming the primary focus for price adjustments, while the scale of price cuts for traditional fuel vehicles has significantly shrunk [2][3] - In June, among the 14 models that reduced prices, 6 were pure electric vehicles, doubling from 3 in the same month last year [2] Promotional Strategies - Despite the reduction in official price cuts, competition remains intense, with promotional activities becoming the main strategy for car manufacturers to sustain market share [3][4] - In June 2025, the promotional intensity for new energy vehicles was maintained at a relatively high level of 10.2%, while traditional fuel vehicles saw a promotional intensity of 23.3%, indicating ongoing competitive pressure [3][4] High-End Market Dynamics - The luxury car segment experienced a promotional intensity of 26.8% in June, reflecting the significant sales pressure faced by traditional fuel vehicles, particularly among high-end and joint venture brands [4] - The market is expected to continue the trend of "stable overall volume with structural differentiation" in the second half of 2025, influenced by technological advancements, cost control, and stable supply chain and policy environments [4]