央广网兰州1月7日消息（记者魏晋雪 见习记者徐倩影）2026年消费品以旧换新国家补贴新政实施以来，兰州市汽 车、家电、数码智能产品等领域消费市场热度提升，政策红利加速释放，对当地消费市场形成带动。 近日，记者在兰州市多家商场看到，商家结合"国补"推出叠加优惠活动，并提供拆旧、送新、安装等配套服务。 元旦期间，部分家电及数码产品销量增长明显，一级能效空调、洗烘一体机等成为销售热点。 记者从兰州市城关区商务局了解到，此次以旧换新政策涵盖汽车置换更新、家电以旧换新、数码及智能产品购新 三类。其中，符合条件的新能源汽车置换最高可享1.5万元补贴，燃油车最高1万元；家电补贴聚焦一级能效产 品，每件最高1500元；数码智能产品单价不超过6000元的，每件最高补贴500元。每位消费者每类产品限享1次补 贴。兰州市城关区商务局市场运行和消费促进办公室主任亢诤表示，将持续做好政策宣传与落实，跟踪消费市场 动态，优化服务流程，确保政策红利有效传导至消费者与商户。 据了解，2026年补贴资格依然是通过"甘快办"平台发放，消费者需通过"甘快办"APP，或微信、支付宝小程序登 录"甘快办"，点击"大规模设备更新和消费品以旧换新"，选择 ...

咨询公司安永汽车行业专家康斯坦丁·加尔(Constantin Gall)指出，无论是个人消费者还是企业，都普遍 存在持续的购车观望情绪。"经济疲弱、对就业前景的担忧加剧，以及多重政治、社会和经济危机叠 加，正在不断侵蚀市场信心。"他预计，2026年德国汽车市场也难以出现明显上行趋势，增长率或仅为 1%。 中新社柏林1月6日电 (记者 马秀秀)德国联邦机动车管理局6日公布的数据显示，2025年德国乘用车新注 册量为290万辆，同比增长1.4%。其中，12月新车注册量同比增长近10%，为此前较为低迷的市场走势 带来提振。 不过，德媒称，受疫情冲击影响，德国汽车市场至今仍未实现全面复苏，2019年德国新注册乘用车数量 曾高达360万辆。 在德国本土汽车制造商中，宝马增长最为强劲，新车注册量增长8.9%。大众汽车以增长4.5%的成绩， 稳住了接近五分之一的市场份额。梅赛德斯-奔驰仅实现了1%的小幅增长。 在动力结构方面，2025年德国燃油车新注册量同比下降约五分之一，而电动车市场在经历2024年的低谷 后明显回暖。2025年德国新注册纯电动汽车超过54.5万辆，同比大幅增长43.2%。 业内人士普遍认为，这并不意味着 ...

文：国金宏观宋雪涛/联系人张馨月 作为"十五五"规划的开局之年，2026年经济实现"开门红"，迈好"十五五"时期发展第一步，意义重大、事关长远。2025年12月19日召开的国常会指 出，"要靠前发力抓落实，以扎实有效的工作不断巩固拓展经济稳中向好势头，确保'十五五'开好局、起好步"。 2026年政策将以投资为抓手靠前发力，国央企将作为基建投资的实施主体发挥积极作 用。 2026年政策将以投资为抓手靠前发力，推动经济实现"开门红" 。 2025年下半年以来，固定资产投资增速延续负增长，背后的原因既有财政支出结构的调整，也涉及专项债加力化债清欠对项目投资的挤出。 习近平总书记在中央经济工作会议上指出，"对投资下滑，既要高度重视也要沉着冷静"、"有些'十五五'规划项目准备好了，可以提前开工建设，但必须 以防止无效投资为前提"。 12月12日财政部召开的党组会议强调，"要及早谋划、落实落细明年各项财政工作，进一步提高财政宏观调控效能，有力推动经济社会持续健康发展"。 中财办副主任韩文秀12月13日在中国经济年会上提到，要"靠前实施具备条件的'十五五'重大项目，发挥重大工程牵引带动作用"。中财办有关负责同志 详解中央经 ...

日前，汽车界评论员、记者李安定发微博谈"纯电电动车取代燃油车"观点时表示，这是"聪明人的有意 为之。"他们的目的一是给广大消费者洗脑，强化纯电就是未来的认知，全面阻击消费者对燃油车的选 择；二是激进且自信的表态向资本市场传递了纯电行业未来向好的强烈信号，以获得更多的金融投资。 三是借舆论博取眼球，为个人和品牌增加流量和知名度。 但他认为目前电动车因电池能量密度低，难以全面抗衡燃油车。尽管资本推动下电动车迅速发展，销量 仍低于燃油车，全面胜利并不确定。 对此，长城汽车董事长魏建军1月5日转发李安定的微博表示：李安定老师分析格局和站位都很高，看得 很远，也很透，非常值得听听。行业激辩"谁取代谁"时，用户要的其实是"谁能更好地满足我"、是靠谱 的方案：上班通勤、长途穿越、拉货跑山……因为使用场景完全不同，所以纯电、混动、燃油、氢能我 们都在搞。道理很简单：每种技术都有它最适合的场景，而我们的任务是满足每一位用户的需求。 责任编辑：李思阳 日前，汽车界评论员、记者李安定发微博谈"纯电电动车取代燃油车"观点时表示，这是"聪明人的有意 为之。"他们的目的一是给广大消费者洗脑，强化纯电就是未来的认知，全面阻击消费者对燃油车 ...

NEWS 栋察早报 内容提要 补贴▶ 新年首日全省补贴超千万元！ 市场▶ 2026，房地产要下猛药了！ 工程▶ 道义板块83中学南校区有新进展 聚焦▶ 辽宁新年第一会今日召开！ 热点▶ 数字人民币能计利息了！ 热点▶ 2026沈阳都干啥？市长权威解读！ 《求是》杂志2026年第一期特约评论员文章中，这句话的分量足以让所有房地产的从业者都振奋，比上周财政部官宣增值税减免还让人兴奋。 毕竟这是从官方层面首次如此明确的指出房地产政策实施问题。 《求是》杂志的权威性大家都应该懂的，大家可以理解为高层对于房地产的定位已经出现了重大转向。 2026年，真的要下重药，下猛药了！ 我们再来看看这一篇文章，标题就很直白： 《改善和稳定房地产市场预期》 2026，房地产要下猛药了！ "政策要一次性给足，不能采取添油战术！" 这一段话也说明了，高层认为房价不能继续下跌了，第一轮下跌是投资客在撑着，继续下跌那可真的对社会稳定都会有影响。 最后是政策转向，告别"添油战术"。 其中谈到3点，可以说是完全扭转了目前舆论对于房地产的偏见，以正视听。 第一，房地产的金融属性得到官方背书。 "房地产带有显著的金融资产属性，关联性强、涉及面广、社 ...

2026年，国补发生了大的变化。 首先是，汽车补贴的玩法变了。 2025年，当时是梯度式定额补贴，今年就改成了按比例来进行补贴。 什么意思呢? 汽车报废买新能源车的话，按新车售价的12%给你补贴，最高补2万块。如果买燃油车，按售价10%来 给补贴，最高补1万块钱。 不过简单算一下，如果你今年买低于16.67万的新能源车，或者是低于15万的燃油车，补贴的金额是不 如去年的。如果是汽车置换更新的话，新能源车按售价的8%给你补贴，最高补1.5万，燃油车是按售价 6%给你补贴，最高补1.3万，那相当于是买18.75万以上的新能源车，或者是21.67万以上的燃油车，补 贴金额才可以追上去年。 所以，汽车这块补贴相当于是上限不变，下限降低了，然后家电的补贴从范围到金额都砍了，今年只补 贴六样东西，冰箱、洗衣机、电视、空调、电脑、还有热水器。去年是补贴12样东西，像洗碗机、电饭 煲、还有微波炉这些今年都被踢出去了。 然后，今年的补贴要求还更高了，必须是一级能效或水效的产品，去年连二级的都能补。补贴的上限也 降低了，是按产品售价15%来补的，单件产品的补贴上限是1500块钱，去年的上限是2000块。可以说家 电这块是只补贴优 ...

Core Insights - The automotive market in 2026 is expected to be influenced by the implementation of a half-reduction in the new energy vehicle purchase tax and the optimization of the "two new" subsidy policies, leading to a focus on rational competition rather than price wars [2][7] Group 1: Market Trends and Competition - The automotive market in 2025 is projected to see a year-on-year sales increase, with a shift from price competition to value competition, emphasizing product quality and consumer experience [3] - In November 2025, the retail penetration rate of new energy vehicles reached 59.3%, indicating a strong trend towards electric vehicles [3] - The domestic automotive market is expected to achieve approximately 24 million retail sales in 2026, with a 1% year-on-year growth, while new energy vehicle sales are projected to reach 14.6 million, growing by 13% [8] Group 2: Export Growth and Internationalization - During the "14th Five-Year Plan" period, China's automotive exports have seen explosive growth, increasing from 2.01 million units in 2021 to an expected 7 million units in 2024 [5] - The competitive advantage of Chinese automobiles is attributed to improved product quality and design, as well as advancements in technology, particularly in the new energy sector [6] - In 2026, automotive exports are anticipated to continue growing, although at a slower pace compared to 2025, with a focus on localizing production and enhancing brand presence in international markets [10][11] Group 3: Challenges and Future Directions - The automotive industry faces challenges such as internal competition and quality safety issues, necessitating a focus on sustainable development and regulatory compliance [4] - The industry is expected to undergo significant transformation driven by smart technology, with AI playing a crucial role in shaping the future landscape of the automotive sector [8] - Talent development is critical for the success of Chinese automotive companies in international markets, requiring individuals who understand local cultures and can lead operations effectively [11]

【#2026国补落地群众消费热情高涨#】2026年1月1日，新一轮国补与南京汽车以旧换新补贴同步启动。 数码智能产品方面，手机、平板等 4 类产品按售价 15% 补贴，单件至高 500 元，智能眼镜首次纳入补 贴；6 类 1 级能效家电同样补贴 15%，单件最高 1500 元。江苏 120 家京东系门店已全面启动国补立 减，叠加店补和签到红包，消费者购车成本进一步降低。首日销售数据显示，手机、彩电成最受欢迎单 品，消费热情高涨。国补申领流程便捷，通过建行生活 APP 或云闪付 APP 即可领取资格。汽车以旧换 新方面，报废旧车购新能源车最高补 2 万元，购燃油车最高补 1.5 万元。@南京零距离 转自：荔枝新闻 （来源：荔枝新闻） ...

Summary of Conference Call on Automotive Industry and Policies Industry Overview - The conference call discusses the automotive industry, specifically focusing on passenger vehicles and commercial trucks, with an emphasis on the 2026 automotive subsidy policies and market outlook [1][2][3]. Key Points on 2026 Automotive Subsidy Policies - **Total Subsidy Amount**: The total subsidy for 2026 is set at 300 billion, with approximately 150 billion allocated to the automotive sector. Funds will be distributed more evenly across quarters to avoid issues seen in 2025 [1][3]. - **Subsidy Structure Changes**: The subsidy method will shift from fixed amounts to a percentage of the vehicle price, favoring models priced above 150,000 yuan. For electric vehicles, the scrappage subsidy is 12% (up to 20,000 yuan), while for fuel vehicles, it is 10% (up to 1,500 yuan) [1][3]. - **Incentives for New Energy Vehicles (NEVs)**: NEVs will receive higher scrappage and replacement subsidies compared to fuel vehicles, indicating a strong policy push towards electric mobility [1][4]. Market Outlook for 2026 - **Passenger Vehicle Market**: The overall expectation for the passenger vehicle market in 2026 is positive, with a forecasted wholesale volume of approximately 30 million units, remaining stable compared to 2025. Domestic demand is expected to decline slightly by 2%, while exports are projected to grow by 10% to 6 million units [2][8]. - **Commercial Vehicle Market**: The commercial vehicle sector, particularly heavy-duty trucks, is expected to see a slight decline or stabilization in domestic sales, estimated at around 750,000 units. However, the penetration rate of new energy vehicles in this segment is anticipated to rise to 32%-35% [2][15]. Investment Opportunities - **Valuation and Investment Timing**: The current valuation of the automotive sector is considered low, at the 60th percentile of the past five years. The new policies and positive January data are expected to drive a significant upward trend in the first quarter [2][9]. - **Focus on Specific Brands**: Brands such as Geely, BYD, and Leap Motor are highlighted as having beta attributes that may benefit from the new policies. Additionally, companies like XPeng Motors and Changan Automobile are recommended for their potential in self-driving and international expansion [2][10]. Regulatory and Market Dynamics - **Regulatory Changes**: Stricter regulations to prevent subsidy fraud are expected to enhance consumer confidence and promote healthy market growth. The government aims to ensure that subsidies effectively reach consumers [5][6]. - **Impact of Economic Conditions**: Despite uncertainties in the overall economic environment, the demand for high-end NEVs is expected to continue growing, supported by consumer upgrade trends [5]. Commercial Vehicle Specifics - **Subsidy Impact on Heavy-Duty Trucks**: The scrappage and replacement subsidies for commercial vehicles are more substantial than anticipated, with diesel and natural gas vehicles receiving over 25% and NEVs up to 30% in subsidies [2][13]. - **Export Market Growth**: The export market for heavy-duty trucks is projected to benefit from infrastructure development in Africa and Southeast Asia, with an expected growth rate of 15% or higher in 2026 [2][17][18]. Conclusion - The automotive industry is poised for a transformative year in 2026, driven by favorable subsidy policies, a shift towards new energy vehicles, and a stable market outlook for both passenger and commercial vehicles. Investment opportunities are emerging, particularly in brands that align with the new regulatory environment and consumer trends.

Core Insights - The Chinese automotive market is at a historic crossroads, with increasing penetration of new energy vehicles (NEVs) and a shift in market dominance, marking the end of the era of broad market growth and the beginning of a multi-dimensional competition focused on technology, ecology, and globalization [1] Market Performance - In November 2025, retail sales of passenger vehicles in China reached 2.225 million units, a year-on-year decline of 8.1% and a month-on-month decline of 1.1% [2] - The retail sales of fuel vehicles fell by 22% year-on-year, while pure electric models saw a 9.2% increase, pushing the NEV retail penetration rate to 59.3%, which further rose to 62.3% by mid-December [3] Competitive Landscape - The competition in the NEV sector has shifted from growth to a focus on existing market share, with companies now competing on technology iteration, ecosystem building, and organizational efficiency [5] - BYD's domestic sales in November 2025 were 348,300 units, down 26.81% year-on-year, indicating increased competitive pressure and a need for technological advancement [5] - Chery's wholesale sales in November 2025 reached the top three among NEV manufacturers, with a year-on-year growth of 54% and a market share of 6.5% [6] Export Dynamics - Chinese automotive exports surpassed 700,000 units in November 2025, marking a transition to a more localized production and ecosystem output model in the global market [4][10] - From January to November 2025, China exported 6.343 million vehicles, a year-on-year increase of 18.7%, with NEV exports doubling and becoming a key driver of overseas growth [9] Strategic Shifts - Companies are adopting diverse strategies for international expansion, with BYD focusing on localized production and ecosystem integration, while Chery emphasizes high-value market penetration through technology [10][11] - New entrants like NIO and Li Auto are facing challenges in their unique business models, while Leap Motor is validating its differentiated survival path through vertical integration and cost control [9] Policy Implications - The adjustment of the new energy vehicle purchase tax policy in 2026 is expected to compel companies to enhance cost control and supply chain optimization [14] - The automotive industry is anticipated to shift from a "policy-driven" growth model to a "value-driven" one, emphasizing high-quality transitions [15] Future Outlook - The market is expected to see a modest growth of around 3% in 2026, with NEV penetration continuing to rise but at a slower pace [15][16] - Companies are preparing for intensified competition by focusing on product iteration, technological implementation, and cost optimization in both domestic and international markets [17][18]