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携全品牌亮相2025广州车展,广汽集团发布“四大引擎”
Core Insights - GAC Group showcased the achievements of the "Panyu Action" reform at the 2025 Guangzhou International Auto Show, emphasizing the creation of value for users through "four engines" based on "new technology, new products, new services, and new ecology" [2] - The company aims to enhance its core competitiveness by focusing on "user demand battle, product value battle, and service experience battle" [2] - GAC Group has implemented an integrated product development (IPD) process, resulting in a 50% improvement in business efficiency, a reduction in new car development cycles from 26 months to 18-21 months, and a more than 10% decrease in R&D costs [2][3] Group 1 - GAC Group's chairman introduced a project-based approach to stimulate employee engagement and established a profit-sharing incentive mechanism for employees [2] - The company has built an integrated product marketing and sales (IPMS) system, creating a "product commercialization team" to enhance user-centric processes [2] - In the field of new energy, GAC Group launched the "Xingyuan Range Extender," which addresses user concerns about battery depletion with high efficiency and quiet operation [3] Group 2 - GAC Group released the "Xingling Safety Guardian System," covering various safety aspects including intelligent driving and battery safety [3] - The company introduced the Eagle Claw System 2.0, the industry's first mass-produced active steering function for improved traction on complex terrains [3] - GAC Group plans to launch nine updated and new models by 2026, catering to diverse user needs from daily commuting to premium travel [3]
冯兴亚:再造新广汽!变革的果子正在成熟
Nan Fang Du Shi Bao· 2025-11-22 04:10
Core Viewpoint - GAC Group has achieved significant results in its "Panyu Action" reform initiative over the past year, focusing on creating value for users through new technologies, products, services, and ecosystems [2][4]. Group 1: Reform and Strategy - GAC Group emphasizes a user-centered approach, advancing the "Panyu Action" integrated reform, and focusing on three key battles: user demand, product value, and service experience [4]. - The introduction of the Integrated Product Development (IPD) process has improved business efficiency by approximately 50%, reduced new car development cycles from 26 months to 18-21 months, and lowered R&D costs by over 10% [4]. - A new Integrated Product Marketing and Sales (IPMS) system has been established, creating a product commercialization team to enhance user value [4]. Group 2: Technological Advancements - In the field of new energy, GAC's "Xingyuan" range extender has achieved breakthroughs in efficiency and quietness, while the Quark electric drive motor has reached an industry-leading efficiency of over 99% [5]. - GAC has launched the "Xingling Safety Guardian System," which covers various safety aspects including intelligent driving and battery safety, aiming for extreme reliability [6]. Group 3: Intelligent Systems and User Experience - The Eagle Claw System 2.0 features the industry's first mass-produced active steering function, enhancing stability on complex terrains [7]. - The upgraded "Xingling Zhixing" intelligent driving assistance system can cover 99.9% of road scenarios, with a threefold increase in response speed [7]. - GAC plans to launch nine new or updated models by 2026, focusing on diverse user needs from daily commuting to premium travel [7]. Group 4: Service and Ecosystem Development - GAC aims to enhance user service by planning to add 600 brand experience stores, covering over 90% of county-level markets in China [8]. - The company has completed 45 over-the-air (OTA) updates this year, adding and optimizing over 300 features across nearly 150,000 vehicles [8]. - GAC is building a comprehensive "26 Energy Action" ecosystem in collaboration with industry partners, including a long-term strategic partnership with CATL for battery swapping services [9]. Group 5: Charging Infrastructure and Smart Ecosystem - GAC has established a nationwide charging network with over 21,000 self-operated charging piles, leading in the number of direct current charging piles among Chinese automakers [9]. - Collaborations with major tech companies like Huawei and Tencent aim to create a robust AI smart ecosystem, enhancing user experience [9]. - The launch of the Aion UT super model allows consumers to purchase vehicles as easily as buying appliances, reflecting GAC's innovative business model [9].