星级酒店布局社区

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28.8元面条自助半年销量3000单,星级酒店扎堆做起社区生意
Bei Jing Shang Bao· 2025-09-29 09:36
Core Insights - Many star-rated hotels in Beijing are shifting their focus to community business by offering affordable dining options and selling homemade food products to local residents [1][3][6] Group 1: Community Engagement - Hotels like Beijing Jianguo Hotel and Beijing Royal Grand Hotel have introduced budget-friendly self-service meals and food products aimed at nearby communities, with offerings such as a 28.8 yuan handmade noodle dinner that sold over 3,000 orders in six months [1][3] - The community demand for affordable dining options is strong, as evidenced by the sales figures of various meal packages, including a 58 yuan business lunch that sold over 6,000 orders [3][6] Group 2: Revenue Generation - The initiative to sell food products in communities is driven by the need to increase restaurant utilization and diversify revenue streams, especially as hotel room revenues stabilize [6][10] - Hotels can earn between 6,000 to 10,000 yuan per outing when selling food in communities, which contributes positively to their overall dining revenue [6] Group 3: Challenges and Cost Management - Despite the popularity of community offerings, hotels face challenges in cost control, as providing diverse meal options at low prices can strain their operational budgets [8][9] - Some hotels have adjusted their pricing strategies in response to rising operational costs, indicating that ultra-low pricing may not be sustainable in the long term [9] Group 4: Strategic Positioning - Hotels are encouraged to leverage existing staff efficiency to manage costs while expanding their community-focused dining options, which can also attract hotel guests [10]