上线平价自助餐、商务套餐，售卖酱货、糕点、手工面包……不少星级酒店做起社区生意。北京商报记 者近日发现，北京建国饭店、北京皇家格兰云天大酒店等星级酒店均瞄准社区消费潜力，不仅推出平价 自助餐，还面向周边社区售卖手工面包、酱货、面点等食品，部分酒店甚至推出售价28.8元/位的手擀 面自助晚餐，半年销量超过3000单。 争抢周边社区生意的背后，各星级酒店欲以此提升餐饮利用率、拓宽收入来源、吸引顾客回购。不过， 如何找到价格亲民与成本可控的平衡点，也成为不少酒店面临的挑战。 酒店客房收益较为平稳的背景下，酒店也想通过餐饮板块增加收益，进一步提升餐饮的利用率。上述负 责人称，虽然酒店售卖的食品单价较低，但周边社区居民的需求十分旺盛，每次酒店出摊的收入在6000 —1万元。 在旅游酒店行业高级经济师赵焕焱看来，酒店在餐饮业务上推出多层次价格的产品，不仅有利于扩大客 群，更有利于增加餐饮业务收入以及提高餐饮利用率。此外，也将进一步提升酒店的影响力和自身知名 度。 酱货、面点成爆款 在"星级酒店28元商务餐"出圈后，北京商报记者发现，目前不少酒店开始"进社区"，面向周边居民、商 务人士推平价套餐并售卖食品。 北京商报记者在 ...

Core Insights - Many star-rated hotels in Beijing are shifting their focus to community business by offering affordable dining options and selling homemade food products to local residents [1][3][6] Group 1: Community Engagement - Hotels like Beijing Jianguo Hotel and Beijing Royal Grand Hotel have introduced budget-friendly self-service meals and food products aimed at nearby communities, with offerings such as a 28.8 yuan handmade noodle dinner that sold over 3,000 orders in six months [1][3] - The community demand for affordable dining options is strong, as evidenced by the sales figures of various meal packages, including a 58 yuan business lunch that sold over 6,000 orders [3][6] Group 2: Revenue Generation - The initiative to sell food products in communities is driven by the need to increase restaurant utilization and diversify revenue streams, especially as hotel room revenues stabilize [6][10] - Hotels can earn between 6,000 to 10,000 yuan per outing when selling food in communities, which contributes positively to their overall dining revenue [6] Group 3: Challenges and Cost Management - Despite the popularity of community offerings, hotels face challenges in cost control, as providing diverse meal options at low prices can strain their operational budgets [8][9] - Some hotels have adjusted their pricing strategies in response to rising operational costs, indicating that ultra-low pricing may not be sustainable in the long term [9] Group 4: Strategic Positioning - Hotels are encouraged to leverage existing staff efficiency to manage costs while expanding their community-focused dining options, which can also attract hotel guests [10]