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江苏中小学将设春秋假,旅游平台亲子游、黄金周错峰游等搜索量上涨
Yang Zi Wan Bao Wang· 2026-02-03 11:18
由于春假、秋假时间分别临近五一黄金周和十一黄金周,除了短途游以外,也带动错峰长线游搜索热度飙涨。同程旅行数据显示,政策发布后,平台 上"五一"和"十一"前一周的机票、酒店搜索量环比涨超70%。国内热门目的地集中在新疆、四川、云南、贵州等,国际热门目的地集中在马来西亚、新加 坡、泰国等。 同程旅行研究院相关负责人分析,江苏此次将中小学春秋假与职工带薪错峰休假统筹安排,创新性地打通了家庭出游的时间瓶颈。这一政策若顺利落地, 不仅会缓解黄金周"扎堆出游"的压力,更可能催生围绕春秋假期的全新旅游产品体系。 校对朱亚萍 从产品类型看,"2日-3日短途游""博物馆研学""自然探索营"等关键词搜索增幅最为显著。目的地方面,除江苏南京、苏州、无锡、扬州等传统旅游城市 外,3小时高铁圈内的上海迪士尼、浙江乌镇、安徽黄山等跨省目的地搜索量也同步上涨45%。 据悉,江苏中小学春秋假将从2026年春季学期开始在义务教育阶段学校各年级推行实施。结合江苏气候特点和中小学教学规律,春秋假将安排在每学年的 期中时段,即春季4—5月、秋季10—11月之间,春假、秋假各3天。假期可与法定节假日、双休日相连安排,形成连休,具体由各地结合实际合理安 ...
国盛证券:冰雪旅游热度升温 春秋假有望提振淡季出游
Zhi Tong Cai Jing· 2025-10-27 07:35
Core Viewpoint - The report highlights a significant increase in interest in winter sports tourism, particularly skiing, with search volumes for outdoor ski resorts rising nearly 900% since mid-October. This trend is expected to create investment opportunities in the ice and snow tourism sector as the winter season begins [1][2]. Group 1: Ice and Snow Tourism Trends - The ice and snow economy is projected to exceed 1 trillion yuan, with government policies beginning to show effects. By 2027, the total scale of the ice and snow economy is expected to reach 1.2 trillion yuan, and by 2030, it is projected to reach 1.5 trillion yuan [1]. - From November 1, 2024, to February 4, 2025, 934 ski resorts across 31 provinces are expected to receive 151 million visitors, representing a year-on-year increase of 27.8% [1]. Group 2: Market Performance - The Wande Ice and Snow Tourism Concept Index increased by 6.34% during the week of October 20-24, outperforming the Shenwan Consumer Services Index by 3.74 percentage points. For the month up to October 24, the index rose by 10.24%, also outperforming the Shenwan Consumer Services Index [3]. - Notable stocks in the ice and snow tourism sector, such as Changbai Mountain and Dalian Shengya, saw price increases of 6.19% and 22.91% respectively during the week, and 10.88% and 37.46% for the month [3]. Group 3: Spring and Autumn Holidays - With the implementation of policies to expand service consumption, various regions are set to introduce spring and autumn holidays for schools, creating a 5-day holiday opportunity that could stimulate travel during traditionally low seasons [4]. - Specific regions, such as Zhejiang and Guangdong, have scheduled autumn holidays in November, aligning with weekends to maximize travel opportunities [4]. Group 4: Promotions and Discounts - Various scenic spots are launching promotional initiatives to attract visitors during the traditional off-peak season in November. For example, Changbai Mountain is offering free admission to university students, while Huangshan and Emei Mountain are providing discounts and free return visits for ticket holders [5][6]. - The introduction of themed travel products targeting school groups is expected to further enhance travel interest during the autumn holiday period, with significant increases in flight bookings for family trips [6].