Core Viewpoint - The report highlights a significant increase in interest in winter sports tourism, particularly skiing, with search volumes for outdoor ski resorts rising nearly 900% since mid-October. This trend is expected to create investment opportunities in the ice and snow tourism sector as the winter season begins [1][2]. Group 1: Ice and Snow Tourism Trends - The ice and snow economy is projected to exceed 1 trillion yuan, with government policies beginning to show effects. By 2027, the total scale of the ice and snow economy is expected to reach 1.2 trillion yuan, and by 2030, it is projected to reach 1.5 trillion yuan [1]. - From November 1, 2024, to February 4, 2025, 934 ski resorts across 31 provinces are expected to receive 151 million visitors, representing a year-on-year increase of 27.8% [1]. Group 2: Market Performance - The Wande Ice and Snow Tourism Concept Index increased by 6.34% during the week of October 20-24, outperforming the Shenwan Consumer Services Index by 3.74 percentage points. For the month up to October 24, the index rose by 10.24%, also outperforming the Shenwan Consumer Services Index [3]. - Notable stocks in the ice and snow tourism sector, such as Changbai Mountain and Dalian Shengya, saw price increases of 6.19% and 22.91% respectively during the week, and 10.88% and 37.46% for the month [3]. Group 3: Spring and Autumn Holidays - With the implementation of policies to expand service consumption, various regions are set to introduce spring and autumn holidays for schools, creating a 5-day holiday opportunity that could stimulate travel during traditionally low seasons [4]. - Specific regions, such as Zhejiang and Guangdong, have scheduled autumn holidays in November, aligning with weekends to maximize travel opportunities [4]. Group 4: Promotions and Discounts - Various scenic spots are launching promotional initiatives to attract visitors during the traditional off-peak season in November. For example, Changbai Mountain is offering free admission to university students, while Huangshan and Emei Mountain are providing discounts and free return visits for ticket holders [5][6]. - The introduction of themed travel products targeting school groups is expected to further enhance travel interest during the autumn holiday period, with significant increases in flight bookings for family trips [6].