Core Insights - A new shopping trend called "off-peak shopping" is emerging in urban areas, reflecting a shift in consumer attitudes towards more practical and cost-effective purchasing behaviors [1][3] Group 1: Consumer Behavior - Increasing numbers of consumers are choosing to shop in the evening to take advantage of discounts on perishable goods, which are typically offered at 60-80% off starting at 7:30 PM [3] - The rise of "evening economy" indicates a more rational and pragmatic approach to consumption among citizens, as they seek to save money while reducing waste [3] Group 2: Retail Strategies - Supermarkets are implementing evening promotions on short-shelf-life products, which not only attract more customers but also help reduce food waste [3] - The popularity of freshly made bread during evening discount hours highlights a growing preference among younger consumers for affordable and fresh food options [3]