来源：环球网 苏宁易购门店平台事业部总裁徐开闯透露，部分产品的定价经过与品牌方"连夜协商"才最终敲定，旨在 实现"好品不贵"的普惠目标。例如，430升平嵌四门冰箱补贴后仅2999元，10公斤热泵洗烘套装低至 4999元，价格均创行业新低。 【环球网消费报道 记者 李文瑶】国庆与双11两大消费节点实现无缝衔接，家电零售行业迎来新一轮促 销模式。9月26日，苏宁易购在2025双11嘉年华上宣布今年双11大促全面提前至国庆档启动，自9月30日 起开展为期44天的"家电普惠日"活动，通过"超级补""真惠补"等多重补贴策略，联合百大品牌打造"国 庆即是双11"的消费新场景。 战略前置：国庆档成双11"前哨站" 随着消费者对家电的需求从基础功能向绿色、智能、健康等多元维度扩展，促销节点也需更灵活地匹配 用户实际购买节奏。苏宁易购集团副总裁陆耀在发布会上表示，将双11提前至国庆启动，是基于对用 户"不等双11"消费心理的洞察，旨在通过"早享优惠"提升消费满意度。 据悉，活动自9月30日零点启动"闪购48小时"，全国超万家门店同步开启"不打烊"模式，推出10万台特 价爆款机型，涵盖空调、电视、冰箱、洗护等核心品类。其中，1. ...

Core Insights - The retail home appliance industry is experiencing a new promotional model as Su Ning Yi Gou integrates the National Day and Double 11 shopping events, launching a 44-day "Home Appliance Benefit Day" starting from September 30 [1][7] - Su Ning Yi Gou's strategy aims to shift consumer focus from price wars to value wars by enhancing supply chain integration and experiential upgrades [1][7] Promotional Strategy - The "Home Appliance Benefit Day" features multiple subsidy strategies, including "Super Subsidy" and "True Benefit Subsidy," in collaboration with over 100 major brands [1][3] - The event includes a "Flash Sale" for 48 hours, offering over 100,000 discounted products across key categories such as air conditioners, televisions, refrigerators, and washing machines [1][2] Consumer Trends - Data from Aowei Cloud Network indicates that sales of televisions larger than 75 inches accounted for over 40% of total sales in the first half of 2025, while new first-level energy-efficient air conditioners reached a 95% offline market share, reflecting strong consumer demand for large, high-efficiency, and smart products [2] Product Matrix - The "Super Subsidy" plan includes three product matrices: "Essential Choices," "Smart Selections," and "Home Decoration Selections," with subsidies ranging from 10% to 20% to ensure competitive pricing and product quality [3][5] - Examples of discounted products include a 430-liter four-door refrigerator priced at 2,999 yuan and a 10-kilogram heat pump washing and drying set available for as low as 4,999 yuan, both setting new industry price lows [5] In-Store Experience - Su Ning Yi Gou is enhancing the in-store experience by opening six new Max stores during the National Day period, featuring sections for trending categories and interactive spaces [6] - The company plans to host immersive events such as the "SUPL Su Ning Yi Gou Cup King of Glory League" and "I Am the Chef" cooking competition to increase user engagement and conversion rates [6] Long-Term Promotional Trends - Extending the Double 11 event to 44 days alleviates supply chain and logistics pressures while providing consumers with a more relaxed decision-making period [7] - The integration of National Day and Double 11 signifies a shift in retail strategies from "event bursts" to "periodic operations," enhancing overall sales stability [7] - The establishment of long-term subsidy mechanisms like "Super Subsidy" encourages a transition from short-term price competition to deeper competition based on product innovation and user experience [7]