央广网兰州1月7日消息（记者魏晋雪 见习记者徐倩影）2026年消费品以旧换新国家补贴新政实施以来，兰州市汽 车、家电、数码智能产品等领域消费市场热度提升，政策红利加速释放，对当地消费市场形成带动。 近日，记者在兰州市多家商场看到，商家结合"国补"推出叠加优惠活动，并提供拆旧、送新、安装等配套服务。 元旦期间，部分家电及数码产品销量增长明显，一级能效空调、洗烘一体机等成为销售热点。 记者从兰州市城关区商务局了解到，此次以旧换新政策涵盖汽车置换更新、家电以旧换新、数码及智能产品购新 三类。其中，符合条件的新能源汽车置换最高可享1.5万元补贴，燃油车最高1万元；家电补贴聚焦一级能效产 品，每件最高1500元；数码智能产品单价不超过6000元的，每件最高补贴500元。每位消费者每类产品限享1次补 贴。兰州市城关区商务局市场运行和消费促进办公室主任亢诤表示，将持续做好政策宣传与落实，跟踪消费市场 动态，优化服务流程，确保政策红利有效传导至消费者与商户。 据了解，2026年补贴资格依然是通过"甘快办"平台发放，消费者需通过"甘快办"APP，或微信、支付宝小程序登 录"甘快办"，点击"大规模设备更新和消费品以旧换新"，选择 ...

"国补"带动下，各地消费市场的热度正在持续攀升。据央视新闻报道，在成都多家大型家电卖场，咨询选购的人络绎不绝，不少消费者趁假期与新政叠加， 集中升级家中电器。长虹中国区绵阳市场总监冯瑞表示，目前长虹空调已转向将产品全部升级为一级能效，且积极实施家用空调全系列"十年包修"的售后政 策。"这两天门店购买家电的消费者几乎都在咨询一级能效的空调等产品。" 此外，在广州、南京等地，随着"国补"新政的落地，家电数码、汽车市场掀起新一轮"焕新"热潮。 北京商报讯（记者 金朝力 卓洋）1月1日，2026年新一轮"国补"正式开始。其中2026年首批625亿元国补资金已下达，延续消费品以旧换新，并加大对设备更 新的支持力度。 按照全国统一的品类和标准，北京市对在京个人消费者购买1级能效或水效标准的冰箱、洗衣机、电视、空调、热水器、电脑6类家电产品，以及单件销售价 格不超过6000元的手机、平板、智能手表（手环）、智能眼镜4类数码和智能产品给予补贴。补贴标准为上述产品扣除各环节优惠后最终销售价格的15%， 每人每类可补贴1件，其中，家电产品每件补贴不超过1500元，数码和智能产品每件补贴不超过500元。 ...

从1月1日起，各地针对汽车、家电等产品的国补新政落地，让元旦假期的消费市场热度显著攀升。 江苏南京："送新收旧" 家电数码产品销量显著上升 广东梅州：基础设施下沉 县域新能源汽车消费升温 在广东梅州，随着2026年新能源汽车国补新政落地实施，叠加车企推出的置换补贴等优惠营销活动，县 域新能源汽车消费市场持续升温。随着当地充电桩等基础设施建设逐步下沉到县乡，新能源汽车正在被 更多消费者认可。 专家表示，新一轮政策在保持政策连续性、稳定性的同时，在精准化方面有了很大的提升，以更好服务 改善民生和生产生活需要。 (责任编辑：朱赫) 在江苏南京，各大家电卖场优化"送新收旧一站式"服务，消费者可直接按补贴后价格结算，拆旧、送 新、安装一步到位。市场数据显示，政策落地首日，主流家电和数码产品销量显著上升，其中一级能效 空调、洗烘一体机以及智能小家电、智能穿戴类产品成为消费热点。 四川绵阳：国补惠民服务直达身边 家门口乐享实惠 在四川，来家电卖场咨询与选购的消费者络绎不绝，许多人表示，趁着假期和新政策实施，准备为家中 电器进行升级。绵阳组织商家走进街道社区，通过"政策补贴+品牌联动+服务创新"模式，把以旧换 新、品质消费和 ...

Group 1 - The 2025 Double Eleven shopping festival is characterized by a shift towards green and global consumption, reflecting deep changes in China's consumption structure and industrial layout [1][3] - The "old-for-new" policy has made significant progress, allowing consumers to enjoy up to 20% discounts on energy-efficient appliances, leading to a more than 30% year-on-year increase in sales of energy-saving appliances by major commercial enterprises [3] - The globalization of Double Eleven is evident as platforms like JD.com expand their overseas shipping zones, with the U.S. and Singapore being the most popular countries for Chinese consumers' cross-border shopping [3][4] Group 2 - There are over 35,000 cross-border e-commerce enterprises in China as of late October 2025, with 14,000 new registrations in the first ten months of this year, continuing a steady growth trend since 2020 [4] - Guangdong leads with over 11,000 related enterprises, accounting for more than 30% of the national total, indicating sustained vitality in foreign trade [4] - The transformation towards green consumption and cross-border trade positions the 2025 Double Eleven as a crucial support for China's high-quality industrial development [4]

Core Insights - The retail home appliance industry is experiencing a new promotional model as Su Ning Yi Gou integrates the National Day and Double 11 shopping events, launching a 44-day "Home Appliance Benefit Day" starting from September 30 [1][7] - Su Ning Yi Gou's strategy aims to shift consumer focus from price wars to value wars by enhancing supply chain integration and experiential upgrades [1][7] Promotional Strategy - The "Home Appliance Benefit Day" features multiple subsidy strategies, including "Super Subsidy" and "True Benefit Subsidy," in collaboration with over 100 major brands [1][3] - The event includes a "Flash Sale" for 48 hours, offering over 100,000 discounted products across key categories such as air conditioners, televisions, refrigerators, and washing machines [1][2] Consumer Trends - Data from Aowei Cloud Network indicates that sales of televisions larger than 75 inches accounted for over 40% of total sales in the first half of 2025, while new first-level energy-efficient air conditioners reached a 95% offline market share, reflecting strong consumer demand for large, high-efficiency, and smart products [2] Product Matrix - The "Super Subsidy" plan includes three product matrices: "Essential Choices," "Smart Selections," and "Home Decoration Selections," with subsidies ranging from 10% to 20% to ensure competitive pricing and product quality [3][5] - Examples of discounted products include a 430-liter four-door refrigerator priced at 2,999 yuan and a 10-kilogram heat pump washing and drying set available for as low as 4,999 yuan, both setting new industry price lows [5] In-Store Experience - Su Ning Yi Gou is enhancing the in-store experience by opening six new Max stores during the National Day period, featuring sections for trending categories and interactive spaces [6] - The company plans to host immersive events such as the "SUPL Su Ning Yi Gou Cup King of Glory League" and "I Am the Chef" cooking competition to increase user engagement and conversion rates [6] Long-Term Promotional Trends - Extending the Double 11 event to 44 days alleviates supply chain and logistics pressures while providing consumers with a more relaxed decision-making period [7] - The integration of National Day and Double 11 signifies a shift in retail strategies from "event bursts" to "periodic operations," enhancing overall sales stability [7] - The establishment of long-term subsidy mechanisms like "Super Subsidy" encourages a transition from short-term price competition to deeper competition based on product innovation and user experience [7]

Group 1 - The core viewpoint of the news is the launch of the "Home Appliance Super Subsidy" plan by Suning.com in collaboration with major appliance brands, aimed at boosting consumer spending ahead of the Double Eleven shopping festival [1] - The "Home Appliance Super Subsidy" plan includes a tiered subsidy structure of 10%-15%-20% across three categories: "Essential Needs," "New Smart Selections," and "Home Decoration Selections" [1] - The "Essential Needs" category features high-efficiency appliances such as energy-efficient air conditioners, large-capacity refrigerators, and 75-inch 4K TVs, while "New Smart Selections" includes innovative products like embedded refrigerators and AI sterilization refrigerators [1] Group 2 - From September 26 to October 8, the Suning.com PRO Super Flagship Store will host various promotional activities, including "Golden Hour Draws" and "Double Savings on Reservations," alongside entertainment events like esports competitions and culinary classes [1] - Starting September 30, Suning.com will introduce a "Flash Sale 48 Hours" mode, allowing consumers to access high-quality home appliances at more affordable prices, with specific discounts on popular items such as air conditioners and televisions [2] - During the promotional period, notable price points include a 1.5-horsepower variable frequency air conditioner for as low as 1399 yuan, an 85-inch ultra-HD quantum dot TV for 3999 yuan, and a 430-liter four-door refrigerator for 2999 yuan [2]

Group 1: Policy Impact on Consumer Market - The "old-for-new" policy has significantly boosted consumer spending, with over 2.9 trillion yuan in sales generated and approximately 400 million people benefiting from subsidies as of mid-year [1][3] - The policy is part of a broader strategy to enhance domestic demand and promote green and intelligent consumption, leading to industry innovation and efficiency improvements [2][3] Group 2: Growth in Appliance Sales - Suning's report indicates a remarkable 81% year-on-year increase in "old-for-new" orders for home appliances, with high-end appliances priced over 8,000 yuan seeing a 96% sales increase [3] - The share of first and second-tier energy-efficient appliances in sales has exceeded 90%, with first-tier products accounting for 73.8% [3] Group 3: Service Consumption Trends - Service consumption in China has been growing rapidly, with per capita spending on services increasing by an average of 9.6% annually from 2020 to 2024 [4] - By 2024, service consumption is expected to account for 46.1% of total per capita consumption expenditure, contributing 63% to the growth of overall consumer spending [4] Group 4: Market Size and Economic Contribution - China's retail market is projected to exceed 50 trillion yuan this year, solidifying its position as the second-largest consumer market globally [6][7] - The final consumption's contribution to economic growth averaged 56.2% over the past four years, indicating a significant increase compared to the previous five-year period [6][7]

Group 1: Policy Impact on Consumer Market - The "old-for-new" policy has significantly boosted consumer spending, with approximately 4 billion people benefiting from subsidies, leading to a sales increase of 2.9 trillion yuan [1][6][9] - The retail sales of social consumer goods are projected to grow from 39.1 trillion yuan in 2020 to 48.3 trillion yuan in 2024, reflecting an annual growth rate of 5.5% [1][9][10] - The policy has enhanced the green and intelligent levels of the overall consumer market while promoting self-innovation and efficiency improvements in industries [2][5] Group 2: Industry Performance - Sichuan Changhong has upgraded its production line for high-efficiency televisions, achieving a production capacity of over 2,000 units per day, with 70% of its shipments being first-level energy efficiency products [2][5] - Suning.com reported an 81% year-on-year increase in "old-for-new" orders for home appliances, with high-end appliances priced above 8,000 yuan seeing a 96% increase in sales [5][6] - The penetration rate of new energy vehicles reached 50.2% in the first half of the year, with a projected growth of 5.4 times in ownership by 2024 compared to 2020 [6][9] Group 3: Market Dynamics and Future Outlook - The domestic market is characterized by a large scale and significant growth potential, with consumer spending contributing an average of 56.2% to economic growth over the past four years [10][11] - The service consumption sector is also expanding, with service consumption per capita expected to reach 46.1% of total consumption by 2024, contributing 63% to the growth of consumer spending [7][8] - The overall economic growth is projected to reach around 140 trillion yuan this year, with a contribution rate of approximately 30% to global economic growth [10][11]

Group 1 - The central government has allocated a third batch of 69 billion yuan in subsidies to stimulate consumer spending, with a total of 2.8 billion people expected to benefit from this initiative [1][4] - The urgency of the subsidy program is highlighted by the rapid depletion of previous funds, with 70% of the first batch of 162 billion yuan consumed within five months, leading to a temporary halt in many regions [4][11] - The subsidy program is set to last for 154 days, with a focus on encouraging consumers to upgrade their appliances and vehicles before the end of the year [1][11] Group 2 - Specific subsidy amounts include up to 2,000 yuan for energy-efficient home appliances and 500 yuan for mobile devices priced under 6,000 yuan [2][5] - Consumers are advised to utilize various online platforms and apps to maximize their benefits, including searching for specific codes to access additional discounts [2][7] - The program includes a significant push for vehicle upgrades, offering 20,000 yuan for replacing old vehicles with new energy models [8][11] Group 3 - The government emphasizes the importance of consumer vigilance against potential price manipulation by retailers, urging buyers to verify prices before making purchases [8] - There are strict requirements for documentation to qualify for subsidies, including the need for invoices to have personal headers and specific serial numbers [8][9] - The overall goal of the subsidy program is to activate market demand and stimulate economic growth, with previous consumption vouchers reportedly generating 1.6 trillion yuan in spending [11]

Group 1: Consumer Market Activity - The combination of the Dragon Boat Festival and Children's Day has led to a vibrant consumer market in Changsha, with various activities attracting significant foot traffic [1][5] - The Heisong Plaza in the Wuyi shopping district reported over 40,000 visitors on May 31, a 30% increase compared to last year's Dragon Boat Festival [1] - The "Super Young" music festival and other themed events in shopping centers have contributed to a record-breaking foot traffic of over 120,000 during the holiday period [5] Group 2: Retail Performance and Trends - The holiday season has accelerated the demand for home appliances and 3C products, driven by government subsidies and promotional offers [7] - The Changsha market has seen significant sales in green and smart home appliances, with a focus on large-screen TVs, refrigerators, and washing machines [7] - The "old-for-new" consumption policy has led to 168.7 million transactions in Changsha, accounting for 51.64% of the province's total, generating sales of 50.36 billion yuan [8] Group 3: Economic Impact - The retail sales in Changsha reached 1,792.40 billion yuan in the first four months of the year, reflecting a year-on-year growth of 4.1% [8] - The government's "old-for-new" policy has effectively boosted consumer spending and contributed to a positive trend in retail sales [8]