Core Viewpoint - The tourism market is actively implementing promotional strategies, such as free admission policies for visitors associated with the zodiac sign "horse" or those with "horse" in their names, as a way to attract more tourists and enhance emotional engagement with cultural elements [1][2]. Group 1: Promotional Strategies - Various scenic spots in China, including Lushan, Shenyang Palace Museum, and others, are offering free admission to visitors linked to the "horse" zodiac sign as part of their marketing efforts [1]. - The free admission policies are not only aimed at specific groups like the elderly and students but also creatively target individuals with personal connections to the "horse" symbol, enhancing the emotional experience of tourism [1]. Group 2: Market Competition - The tourism industry is facing increasing competition, prompting scenic spots to innovate in their marketing strategies by linking promotions to cultural symbols, transforming tourism from mere sightseeing to an identity-driven emotional experience [1]. - The use of the "horse" symbol in promotional strategies is seen as a way to create a positive perception and tangible benefits for visitors, encouraging them to engage with cultural narratives [2]. Group 3: Long-term Engagement - While free admission may attract visitors initially, the industry recognizes that providing a sense of value and a comprehensive experience is essential for long-term engagement [1]. - Scenic spots are encouraged to combine free admission with other promotional packages, improved tourism products, and enhanced services to create a holistic experience that draws more tourists [1].

Core Viewpoint - Hangzhou West Lake Scenic Area announced that from December 1, 2025, the Lingyin Feilai Peak Scenic Area will implement a free admission policy to enhance visitor experience and meet public demand [2] Group 1: Admission Policy - The Lingyin Feilai Peak Scenic Area will be open daily from 7:30 AM to 5:30 PM, with the last entry at 5:00 PM [2] - A "real-name reservation and time-slot visit" system will be implemented to manage the expected increase in visitor numbers due to the free admission policy [2] - Daily reservation limits are set at 35,000 visitors on weekdays, 50,000 on weekends, and 65,000 on holidays [2] Group 2: Visitor Experience Enhancements - The scenic area plans to improve visitor experience by renovating the Lingzhu Road pedestrian street, optimizing secondary entrances, adding a broadcasting system, and enhancing public health and safety facilities [3] - A "smart" system will be utilized for real-time response to visitor needs, supported by on-site management personnel and volunteers [3] Group 3: Reservation System - The reservation system will officially launch on November 24, 2025, at 8:00 AM, accessible via the "Hangzhou Lingyin Feilai Peak" mini-program on Alipay or WeChat [4] - Reservations must be made at least one day in advance, with a maximum of five visitors per mobile number [6][8] - Visitors under 14 must be booked by an adult, who can accompany up to three minors [8] Group 4: Special Admission Policies - Certain groups, including seniors aged 70 and above, individuals with disabilities, and military personnel, are exempt from the reservation requirement and can enter with valid identification [10] - Visitors who have purchased annual park or temple tickets can enter without a reservation if they present their valid ticket [8][10] Group 5: Reservation Management - Visitors must cancel their reservations by 24:00 on the day of entry if needed; failure to do so will count as a no-show [11] - Accounts with three no-shows within 30 days will be restricted from making further reservations for that period [11] - Any accounts found to be using software for mass ticket grabbing or engaging in paid reservation transactions will be flagged for abnormal activity [12]

Core Viewpoint - The Hangzhou West Lake Scenic Area announced that the Lingyin Feilai Peak Scenic Area, including Lingyin Temple, Yongfu Temple, and Taoguang Temple, will be free of charge starting December 1, 2025, with visitors required to make online reservations for entry [1]. Reservation Process - Visitors can make reservations through the "Hangzhou Lingyin Feilai Peak" mini-program on Alipay or WeChat, with the reservation system going live on November 24, 2025, at 8:00 AM [2]. - Reservations are divided into time slots: morning (7:30–12:00) and afternoon (12:00–17:00), with the latest entry for the morning slot at 13:00 and the earliest for the afternoon slot at 11:00. Reservations must be made at least one day in advance and are limited to a maximum of seven days ahead [2]. Entry Rules - If there are available spots on the day of visit, guests can enter by registering on-site with valid identification, limited to one person per ID [3]. - Reservations require real identity information, and each ID can only be used for one reservation per day. The reservation slots are updated daily at 8:00 AM [4]. Operational Guidelines - Each mobile number can reserve for up to five visitors, with each visitor needing to provide their name and ID number. Cancellations must be processed through the original reservation channel [5]. - Minors under 14 must be registered by an adult, who can accompany up to three minors. Seniors aged 70 and above, as well as other eligible groups, do not need to make reservations [6]. Additional Information - Tourists who have purchased annual passes for the park or temples can enter directly with their valid passes if they are unable to secure a reservation, with this policy valid until December 31, 2025 [6]. - Visitors are reminded to follow the scenic area management regulations and maintain order and safety during their visit [7].

Core Viewpoint - The Hangzhou West Lake Scenic Area announced a free admission policy for the Lingyin Feilai Peak Scenic Area starting December 1, 2025, aiming to enhance tourism quality and meet public demand [1] Group 1: Admission Policy - The free admission policy will cover the entire Lingyin Feilai Peak Scenic Area, including famous cultural sites such as Lingyin Temple, Yongfu Temple, and Taoguang Temple [1] - The previous combined ticket cost of 75 yuan, which included a 45 yuan entrance fee and a 30 yuan incense offering ticket for Lingyin Temple, will be eliminated [1] Group 2: Visitor Management - The Lingyin Feilai Peak Scenic Area, one of the most popular attractions in West Lake, receives over 10 million visitors annually [1] - To manage the expected increase in visitor numbers due to the free admission, a "real-name reservation and time-slot visit" management plan will be implemented [1] - Daily reservation limits are set at 35,000 visitors on weekdays, 50,000 on weekends, and 65,000 on holidays, with a segmented reservation system for morning and afternoon visits to optimize the visitor experience [1] Group 3: Cultural Significance - The Lingyin Feilai Peak Scenic Area is part of the West Lake Cultural Landscape, which was designated as a UNESCO World Heritage Site in 2011, highlighting its importance in global cultural heritage [1]

Group 1 - The Lingyin Feilai Peak Scenic Area, including Lingyin Temple, Yongfu Temple, and Taoguang Temple, will implement a free admission policy starting from December 1, 2025 [1] - The opening hours for the scenic area will be daily from 7:30 AM to 5:30 PM, with the last entry at 5:00 PM [1]

Group 1 - The Lingyin Feilai Peak Scenic Area, including Lingyin Temple, Yongfu Temple, and Taoguang Temple, will implement a free admission policy starting from December 1, 2025 [1] - The opening hours for the scenic area will be daily from 7:30 AM to 5:30 PM, with the last entry at 5:00 PM [1]

Group 1 - The Lingyin Feilai Peak Scenic Area, including Lingyin Temple, Yongfu Temple, and Taoguang Temple, will implement a free admission policy starting from December 1, 2025 [1][2] - The opening hours for the scenic area will be daily from 7:30 AM to 5:30 PM, with the last entry at 5:00 PM [1][2] - To manage the expected increase in visitor numbers due to the free admission policy, a "real-name reservation and time-slot visit" system will be introduced, with daily visitor limits set at 35,000 on weekdays, 50,000 on weekends, and 65,000 on holidays [2] Group 2 - Visitors can make reservations through the "Hangzhou Lingyin Feilai Peak" mini-program on Alipay or WeChat, with the reservation system set to go live on November 24, 2025, at 8:00 AM [2]

Core Points - The Lingyin Feilai Peak Scenic Area in Hangzhou will implement a free admission policy starting December 1, 2025, to enhance visitor experience and meet public demand [1] - The scenic area will adopt a "real-name reservation and time-slot visit" system to manage the expected increase in visitor numbers due to the free admission policy [1] Admission Policy - Free admission will apply to the entire scenic area, including Lingyin Temple, Yongfu Temple, and Taoguang Temple, with operating hours from 7:30 AM to 5:30 PM [1] - Daily visitor limits are set at 35,000 on weekdays, 50,000 on weekends, and 65,000 on holidays [1] Reservation Process - Visitors can make reservations through the "Hangzhou Lingyin Feilai Peak" mini-program on Alipay or WeChat, starting from November 24, 2025 [2] - Reservations are required at least one day in advance, with time slots divided into morning (7:30 AM - 12:00 PM) and afternoon (12:00 PM - 5:00 PM) [3] - Each visitor must provide real identity information, and reservations are limited to one per day per valid ID [4] Special Provisions - Visitors aged 70 and above and those eligible for preferential policies do not need to make reservations [6] - Tour groups must be booked through their respective travel agencies, and holders of annual park or temple tickets can enter without a reservation if they present their valid tickets [7] Visitor Guidelines - Visitors are encouraged to follow scenic area management regulations, maintain order, and protect cultural relics [8] - Additional information can be found on the reservation platform or in the "Reservation Guidelines" [9]