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暖心兜底服务,再相约!一张“未来门票”吸引“回头客”赢得口碑
Yang Shi Wang· 2025-10-11 03:04
央视网消息:最近一段时间,山东多处景区遭遇持续降雨天气,影响了部分游客的出游体验。为此,一些景区创新推出"晴天险", 用一张"未来门票"与游客再相约。 位于山东淄博博山区的红叶柿岩景区此次推出"晴天险",让这个国庆假期在雨中游览的游客可凭门票可在10月份免费重游景区欣赏 红叶。 游客表示,小遗憾这次没能赶上晴天,没能看到阳光下的美景,但是景区赠送了免费观赏红叶的门票,让她感觉还是很暖心。 这份"雨天游玩不尽兴,景区兜底"的服务承诺,不仅吸引了"回头客",还为景区赢得了口碑。国庆假期期间,红叶柿岩景区共送 出"晴天险"门票13万张,预计复游率能达到40%。 此外,位于山东临沂平邑县沂蒙山龟蒙景区也推出了"晴天险"。国庆假期期间,雨天游览龟蒙景区的游客可凭当日门票,在2026年 9月30日前任选一天免费重游一次。这份"晴天险"的"保质期"更是长达一年。据了解,沂蒙山龟蒙景区共送出去了5万多张"晴天 险"门票。 游客表示,一年之内,到2026年的这个时候去体验一次晴天的游玩,相当于还可以再免费进一次景区,她觉得这一趟旅途还挺超值 的。 ...
创新服务提升游客体验
Jing Ji Ri Bao· 2025-06-10 00:15
Core Insights - The article discusses innovative service strategies implemented at tourist attractions to alleviate congestion during peak seasons, highlighting the successful case of Tianjin's Five Avenues area [1][2] - It emphasizes the importance of integrating technology and human-centered approaches in enhancing visitor experiences and managing crowd flow effectively [2] Group 1: Innovative Service Strategies - Tianjin's Five Avenues has established a "police-civilian linkage" mechanism with over 200 volunteers providing personalized services, resulting in a 30% reduction in average visitor stay time and a 62% decrease in traffic complaints [1] - The article notes that historical and cultural districts can enhance their reception capacity through service optimization while preserving their historical character [1] Group 2: Technology and Management - The article highlights the role of digital transformation in service innovation, with technologies like 5G and big data enabling real-time monitoring, smart route recommendations, and precise information delivery [1] - It mentions the example of Sichuan's Jiuzhaigou Scenic Area, which has implemented a comprehensive management system to handle peak visitor times effectively [1] Group 3: Challenges and Recommendations - Some attractions still struggle with service supply during peak times, indicating a need for emergency mechanisms to shift from passive responses to proactive management [2] - Recommendations include establishing a visitor flow warning system, training versatile service teams, and creating a comprehensive emergency response framework to manage visitor fluctuations effectively [2] Group 4: Human-Centered Approach - The article stresses the importance of human care in service innovation, suggesting that measures like temporary rest areas and increased convenience services can significantly enhance visitor experiences [2] - It argues that the competition in the cultural tourism sector is fundamentally about service experience, with a focus on integrating technological innovation and human care to gain a lasting advantage [2]