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“晴日约定”!下雨免费重玩
Ren Min Ri Bao· 2025-10-15 22:22
这份暖意在山东迅速传开,部分景区的"再约"时效长达1年。淄博红叶柿岩旅游区邀请雨天游客在红叶 季重游;潍坊沂山、淄博三水源等景区将"下雨免费重玩"变成假期标配;日照五莲山风景区与游客定 下"重逢之约",把"未尽兴"变成"再相见"。中国旅游协会副会长王德刚认为,景区站在游客角度思考问 题,充分考虑游客利益,体现了景区运营思路从"管理者"到"服务者"的转变。 《 人民日报 》( 2025年10月16日 10 版) "本以为雨天爬山会留遗憾,没想到收到了景区免费再来游玩的邀约。"在山东临沂市沂蒙山旅游区龟蒙 景区,不少游客收到了景区自动升级的"晴日约定卡"。今年国庆、中秋假期若遇降雨,山东多家景区为 游客提供免费重游机会,将雨天的"遗憾"变成旅途的"小惊喜"。 沂蒙山旅游区龟蒙景区、云蒙景区向游客赠送"晴天险"。游客国庆、中秋假期游园若遇降雨,持有的纸 质或电子门票自动升级为"晴日约定卡",凭卡可在2026年9月30日前任选一天(非雨、雪等恶劣天气) 免费重游。 (责编:袁勃、赵欣悦) ...
暖心兜底服务,再相约!一张“未来门票”吸引“回头客”赢得口碑
Yang Shi Wang· 2025-10-11 03:04
央视网消息:最近一段时间,山东多处景区遭遇持续降雨天气,影响了部分游客的出游体验。为此,一些景区创新推出"晴天险", 用一张"未来门票"与游客再相约。 位于山东淄博博山区的红叶柿岩景区此次推出"晴天险",让这个国庆假期在雨中游览的游客可凭门票可在10月份免费重游景区欣赏 红叶。 游客表示,小遗憾这次没能赶上晴天,没能看到阳光下的美景,但是景区赠送了免费观赏红叶的门票,让她感觉还是很暖心。 这份"雨天游玩不尽兴,景区兜底"的服务承诺,不仅吸引了"回头客",还为景区赢得了口碑。国庆假期期间,红叶柿岩景区共送 出"晴天险"门票13万张,预计复游率能达到40%。 此外,位于山东临沂平邑县沂蒙山龟蒙景区也推出了"晴天险"。国庆假期期间,雨天游览龟蒙景区的游客可凭当日门票,在2026年 9月30日前任选一天免费重游一次。这份"晴天险"的"保质期"更是长达一年。据了解,沂蒙山龟蒙景区共送出去了5万多张"晴天 险"门票。 游客表示,一年之内,到2026年的这个时候去体验一次晴天的游玩,相当于还可以再免费进一次景区,她觉得这一趟旅途还挺超值 的。 ...
从迎客到留客,“好客山东”又出圈
Da Zhong Ri Bao· 2025-10-09 01:04
Core Insights - The National Day holiday in Shandong saw nearly 30 million visitors and generated revenue of 1.55 billion yuan, reflecting a year-on-year increase of 8.0% in visitor numbers and 5.0% in revenue compared to the previous year [2] Group 1: Visitor Statistics and Revenue - A total of 29.67 million visitors were recorded at 200 monitored tourist attractions from October 1 to 8, 2023, with an overall revenue of 1.55 billion yuan [2] - Public cultural venues served 5.83 million visitors, marking an 11.6% increase from the previous year [2] Group 2: Innovative Strategies to Attract Tourists - The "Sunny Day Insurance" initiative allowed visitors who experienced rain during their visit to return for free before September 30 of the following year, aiming to convert single visits into long-term customer relationships [3] - Various scenic spots implemented free re-entry policies during rainy weather, while others, like the Tai Mountain scenic area, enhanced parking solutions to improve visitor experience [3][4] Group 3: Enhancing Visitor Experience - Shandong's tourism strategy has shifted from merely attracting visitors to creating memorable experiences, with initiatives like immersive night tours and themed food competitions [4][5] - The "Bao Tu Night Painting" immersive night tour in Jinan combined cultural experiences with interactive performances, enhancing visitor engagement [4] Group 4: Culinary Events and Economic Impact - The "Shandong Vegetable Culinary Competition" set a new Guinness World Record during the holiday, attracting significant visitor numbers and boosting local consumption [5] - The event in Zaozhuang alone drew 597,000 visitors and generated 32.65 million yuan in comprehensive tourism consumption [5] Group 5: Growth in Inbound Tourism - Inbound tourism orders in Shandong doubled compared to the previous year, with major contributions from cities like Qingdao, Tai'an, and Jinan [6][7] - The average stay for inbound tourists was 3.2 nights, surpassing domestic tourists by 0.8 nights, indicating a growing interest in extended visits [7]