景区创新运营

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这个景区凭啥这么火(现场评论)
Ren Min Ri Bao· 2025-09-28 22:28
既提升"无中生有"的创造力,也增强"有中生新"的运营力,方能让游客身入其境更心入其境,推动更多 景区从出圈走向长红 让营收从"一次性"升级为"持续性"。许多景区的衰落,在于过度依赖门票经济。事实上,风景再好,如 果缺乏内涵挖掘与合理开发,游客也很难成为回头客。不采用高票价、高消费模式,武侠城打造出一 座"情绪富矿",探索出一条低票价、长停留的新路。 票价亲民,能客观提高游客在景区内的消费意愿,同时发展多元业态,推动优质供给快速迭代,更能实 现"引流—稳流—回流"的正循环。在武侠城,二次消费占比提升至40%。虽然已有上千场节目,这里依 然保持着每年至少30%的内容创新率,每个月都根据反馈调整剧本、更新演出。有观众感慨:前些年来 过,这次再逛感觉像新景区。 时下,随着人们精神文化需求不断提高,主题乐园遍地开花、古城古镇层出不穷,全国A级旅游景区增 至1.57万个,县域覆盖率达到93%。热潮之下,一些景区面临"叫好不叫座"的困境,微利和亏损的文旅 项目不在少数。究其原因,出行选择越来越多,很多游客不再满足于蜻蜓点水的"到此一游"。景区如果 不跳出"重物轻人"的旧思维,守着历史古迹却不会讲故事,抱着绿水青山却不懂做体 ...
门票80的“穷鬼乐园”,又给河南人挣回了面子
3 6 Ke· 2025-08-21 09:15
Group 1 - The core message highlights the bold decision of Game Science to delay the release of the DLC for "Black Myth: Wukong" and to introduce a new title, "Black Myth: Zhong Kui," showcasing the company's ambition and willingness to innovate [1][3] - The popularity of the new character Zhong Kui surged, with a 300% increase in the Wikipedia page views for "Zhong Kui" following the announcement [3] - The success of the Henan Wansui Mountain scenic area is attributed to its ability to continuously innovate and attract visitors, achieving over 10 million visitors in the first half of the year, significantly outperforming other popular tourist destinations [5][27] Group 2 - Wansui Mountain's ticket pricing strategy, offering 80 yuan for three days of unlimited access, has contributed to its reputation as a value-for-money destination, contrasting sharply with other theme parks that charge significantly higher entry fees [30][35] - The park's unique approach includes over 1,000 performances daily, creating a rich and immersive experience that keeps visitors engaged [31][39] - The park's innovative use of interactive elements, such as earning "silver tickets" through participation in activities, enhances visitor engagement and satisfaction [19][54] Group 3 - Wansui Mountain has successfully maintained its popularity despite challenges, with a 239.33% increase in visitor numbers compared to the previous year, demonstrating its resilience and appeal [27][29] - The park's operational model emphasizes customer experience, with free parking, reasonable food prices, and a focus on avoiding common pitfalls seen in other tourist attractions [49][51] - The park's ability to adapt and innovate continuously, including the introduction of new characters and performances, ensures it remains a top destination for visitors [42][54]