Core Insights - The holiday season has brought a festive atmosphere across the country, with various activities enhancing people's enjoyment of life [1] Group 1: Tourism and Attractions - Inner Mongolia's Ejina Banner is experiencing an influx of tourists as the poplar trees turn golden, showcasing the region's natural beauty [3] - Jilin's Changbai Mountain scenic area has improved its infrastructure, including new walkways and expanded viewing platforms, to enhance visitor experience [3] - Qinghai's Chaka Salt Lake is developing a new vacation experience with diverse offerings, encouraging visitors to stay longer and immerse themselves in the unique highland salt lake environment [3] Group 2: Local Activities and Community Engagement - Beijing's municipal parks have launched over 100 activities and received more than 2.62 million visitors in the first four days of the holiday, highlighting local engagement [5] - Cultural events in Anhui and Fujian, such as a sports event combined with a rice field music festival and traditional performances, have attracted both locals and tourists [5] Group 3: Libraries and Museums - Xiong'an New Area's library has seen daily visitor numbers exceed 15,000, indicating a strong interest in reading during the holiday [7] - Shenzhen's "Bay Area Eye" bookstore has opened, featuring over 300,000 selected books, enhancing the reading experience for residents [7] - The astronomical experience center in Guizhou has seen visitor numbers increase two to three times, reflecting a growing interest in science and technology [7] Group 4: Evening Activities - Harbin's Ice and Snow World features themed ice sculptures that blend traditional Chinese elements, attracting significant attention [9] - Huzhou in Zhejiang has introduced an immersive "Intangible Cultural Heritage Night" event, drawing many visitors for interactive experiences [9] - In Gansu, the "Night Tour of the Yellow River" offers scenic boat rides, providing a relaxing holiday experience for participants [9]

既提升"无中生有"的创造力，也增强"有中生新"的运营力，方能让游客身入其境更心入其境，推动更多 景区从出圈走向长红 让营收从"一次性"升级为"持续性"。许多景区的衰落，在于过度依赖门票经济。事实上，风景再好，如 果缺乏内涵挖掘与合理开发，游客也很难成为回头客。不采用高票价、高消费模式，武侠城打造出一 座"情绪富矿"，探索出一条低票价、长停留的新路。 票价亲民，能客观提高游客在景区内的消费意愿，同时发展多元业态，推动优质供给快速迭代，更能实 现"引流—稳流—回流"的正循环。在武侠城，二次消费占比提升至40%。虽然已有上千场节目，这里依 然保持着每年至少30％的内容创新率，每个月都根据反馈调整剧本、更新演出。有观众感慨：前些年来 过，这次再逛感觉像新景区。 时下，随着人们精神文化需求不断提高，主题乐园遍地开花、古城古镇层出不穷，全国A级旅游景区增 至1.57万个，县域覆盖率达到93%。热潮之下，一些景区面临"叫好不叫座"的困境，微利和亏损的文旅 项目不在少数。究其原因，出行选择越来越多，很多游客不再满足于蜻蜓点水的"到此一游"。景区如果 不跳出"重物轻人"的旧思维，守着历史古迹却不会讲故事，抱着绿水青山却不懂做体 ...