9月26日，针对黑神话零售店部分玩家因排队问题在社交平台上发出的吐槽，游戏科学推出的衍生品品牌"黑神话 BLACKMYTH"官方渠道发帖致歉，称试营业招呼不周，接下来会对排队体验、店内货品准备等方面做优化。 9月25日，南都N视频记者探店黑神话线下零售店时了解到，有玩家在正式开店前提前一个半小时开始排队，现场 队伍常常是半小时才前进3米，热度可见一斑。当天下午进入该店铺时，南都N视频记者看到，多款产品已售罄， 店员表示其中湘妃葫芦琉璃收藏品在开店一小时即售罄，后续补货时间仍未确定。 针对上述爆款，黑神话方面表示，店内有个别货品如琉璃葫芦并非量产产品，系由艺术家手工制作、涂装的物件 生产周期比较长，已经安排开足马力加产，会逐步到货、每到一批就会上架一批。 有人提前一个半小时排队 队伍半小时前进3米 黑神话BLACKMYTH回应： 将优化排队体验 黑神话BLACKMYTH表示，大家在店外排队比较久，天气也比较热，排队区目前的准备还不够充分，体验不够 好。由于店内空间有限，估计无法一次性满足所有顾客进店，所以为了优化排队等待体验，将从26日开始做调 整。 比如，队伍将从AB队并行方式改为S形一队，让大家分清楚先后， ...

在AI（人工智能）热潮下，以数字贸易见长的杭州，迎来了第四届全球数字贸易博览会（简称"数贸 会"）。 今年的展会上，"杭州六小龙"首次齐聚，成为全场焦点。来自国内外的4万余名专业客商汇聚于此，寻 找谁是"第七龙"的同时，他们更好奇，这批数字先锋究竟会如何重塑全球数字贸易格局？ 在15万平方米的展会现场，超1700家参展商携前沿技术、创新产品和重磅首秀亮相。《每日经济新闻》 记者看到，人工智能与丝路电商两大展区尤为火热，它们恰如中国数字贸易发展的双引擎，代表着自主 创新的"内生力"与世界互联的"朋友圈"，正为全球数字经济注入源源不断的新动能。 浙江数字贸易规模实现"三连跳" 当前，数字贸易作为数字技术与国际贸易深度融合的新形态，正成为世界各国在全球经济格局深度调整 与不确定性加剧背景下的战略选择。 世界贸易组织（WTO）最新数据显示，2024年全球数字服务贸易规模达4.64万亿美元，同比增长 8.3%，显著高于同期全球货物贸易2.3%的增速。这凸显出数字服务贸易凭借其可数字化交付的特性， 能够有效突破传统贸易的地域和时效限制，展现出持续而强劲的增长韧性。 中国在全球数字服务贸易规模排名中稳居前十强。今年上半年， ...

9月25日，在AI热潮下，以数字贸易见长的杭州，迎来了第四届全球数字贸易博览会（以下简称数贸 会）。 今年的展会上，"杭州六小龙"首次齐聚，成为全场焦点。来自国内外的4万余名专业客商汇聚于此，寻 找谁是"第七龙"的同时，他们更好奇，这批数字先锋究竟会如何重塑全球数字贸易格局？ 在15万平方米的展会现场，超1700家参展商携前沿技术、创新产品和重磅首秀亮相。《每日经济新闻》 记者看到，人工智能与丝路电商两大展区尤为火热，它们恰如中国数字贸易发展的双引擎，代表着自主 创新的"内生力"与世界互联的"朋友圈"，正为全球数字经济注入源源不断的新动能。 浙江数字贸易快速发展 与此同时，数贸会也加快推动浙江贸易结构优化升级。过去3年（2022~2024年），浙江省跨境电商进 出口规模年均增长超过20%，许多中小卖家通过网络实现"店开全球"。 今年5月，浙江制定了数字贸易改革创新发展实施方案，明确提出要建设现代化"数字贸易港"，完善以 数贸会为引领，以杭州、宁波、义乌为中心，全省其他城市特色化发展的"1+3+N"总体布局，力争到 2027年，全省数字贸易额达到1万亿元，努力建成全球数字贸易中心。 智能产品精彩纷呈 当前，数字 ...

每经记者｜张韵 叶晓丹 实习生 张京宝 每经编辑｜董兴生 在AI（人工智能）热潮下，以数字贸易见长的杭州，迎来了第四届全球数字贸易博览会（简称"数贸会"）。 今年的展会上，"杭州六小龙"首次齐聚，成为全场焦点。来自国内外的4万余名专业客商汇聚于此，寻找谁是"第七龙"的同时，他们更好奇，这批数字先锋 究竟会如何重塑全球数字贸易格局？ 在15万平方米的展会现场，超1700家参展商携前沿技术、创新产品和重磅首秀亮相。《每日经济新闻》记者看到，人工智能与丝路电商两大展区尤为火热， 它们恰如中国数字贸易发展的双引擎，代表着自主创新的"内生力"与世界互联的"朋友圈"，正为全球数字经济注入源源不断的新动能。 图片来源：每经记者 叶晓丹 摄 浙江数字贸易规模实现"三连跳" 当前，数字贸易作为数字技术与国际贸易深度融合的新形态，正成为世界各国在全球经济格局深度调整与不确定性加剧背景下的战略选择。 世界贸易组织（WTO）最新数据显示，2024年全球数字服务贸易规模达4.64万亿美元，同比增长8.3%，显著高于同期全球货物贸易2.3%的增速。这凸显出 数字服务贸易凭借其可数字化交付的特性，能够有效突破传统贸易的地域和时效限制，展现 ...

■中华神话，这个拥有数千年历史积淀的文化宝库，正通过《黑神话》系列这样的数字内容走向世 界舞台 ■在信息过载的时代，同质化的产品很难在激烈的竞争中脱颖而出，只有那些具有独特价值主张和 鲜明文化特色的产品，才能在消费者心中留下深刻的印象 当《黑神话：钟馗》在2025年的科隆游戏展上以先导预告片的形式正式公开时，许多人尚沉浸于 《黑神话：悟空》带来的视觉盛宴之中。从七十二变美猴王到驱魔判官钟馗，游戏科学的这次选择显然 带着深层的定位与文化考量。钟馗，这一在中华民间信仰中占据重要地位的神祇，既不如孙悟空那般耳 熟能详，也不像哪吒、杨戬等神话人物那样拥有丰富的故事脉络。这种"熟悉的陌生感"似乎为创作者与 玩家留下了广阔的想象空间。 在全球文创产业激烈的竞争中，中华神话体系的价值正在被重新发现和阐释。从古希腊神话支撑起 的漫威宇宙，到北欧神话催生的雷神系列，西方神话体系早已在今天的创意内容中建立起成熟的商业模 式和文化输出体系。而中华神话，这个拥有数千年历史积淀的文化宝库，眼下正通过《黑神话》系列这 样的数字内容走向世界舞台。 为什么是钟馗 钟馗这一人物选择的巧妙之处，在于文化深度与创作空间的平衡——既具备足够的文化辨 ...

Group 1 - The fourth Global Digital Trade Expo will be held from September 25 to 29 in Hangzhou, featuring over 1,700 exhibitors, marking a record high in scale [1][4] - The exhibition covers five cutting-edge fields: digital ordering trade, digital technology trade, digital service trade, digital product trade, and data trade, with a total exhibition area of 155,000 square meters [1] - The theme of this year's expo is "Seeing the Innovative Future at the Digital Trade Expo" [1] Group 2 - The "Six Little Dragons" of Hangzhou will showcase their technological achievements and innovative applications in a scenario-based manner at the expo [2] - Notable exhibits include the bionic dexterous hand Revo 2, capable of lifting 20 kg while weighing only six eggs, and the humanoid robot G1, which features advanced agility and speed [2] - Other companies like Deepseek, Yunshen, and Qunke Technology will also present new content at the expo [2] Group 3 - The expo will feature significant contributions from local tech giants, including the Zhijiang Laboratory's "Three-body Computing Constellation" and Zhejiang University's record-breaking quadruped robot [3] - The world's first mass-produced consumer-grade AI+AR smart glasses, Rokid G1, will be showcased, weighing only 49 grams [3] - Major players like Alibaba, Huawei, and Turing Institute will present their latest innovations and solutions in the digital trade sector [3] Group 4 - The expo will highlight various industry-specific exhibition areas, showcasing cutting-edge technologies and innovative products [4] - The theme pavilion will feature a digital trade bridge between China and Russia, providing new opportunities for Chinese sellers [4] - Neat and Zoom will introduce an "invisible meeting assistant" to enhance global business communication and collaboration [4] Group 5 - The digital healthcare exhibition area will demonstrate real-world applications driven by digital technology, including AI-based traditional Chinese medicine assessments [5] - The Silk Road e-commerce exhibition area will gather over 50 well-known platforms, including Amazon and Alibaba International Station, from five continents [5]

Group 1 - The fourth Global Digital Trade Expo will be held from September 25 to 29, showcasing the "Six Little Dragons" of Hangzhou in the "Smart Future" theme area [1] - Game Science will present a preview of its new game "Black Myth: Zhong Kui" at the expo, while Strong Brain Technology will showcase its bionic dexterous hand "Revo 2" [1] - Yushutech will host a G1 robot competition at the expo, and other companies like Deepseek, Yundongchu, and Qunhuo Technology will also present their latest achievements [1] Group 2 - Zhijiang Laboratory will focus on "sending artificial intelligence into space," creating an interactive experience with a "Three-Body Computing Constellation" and satellite flight videos [1] - Zhejiang University Hangzhou International Innovation Center will introduce the "Black Panther 2," the world's fastest quadruped robot, which holds a speed record of 8.89 meters per second [1] - Lingban Technology will unveil the world's first mass-produced consumer-grade AI + AR smart glasses, "Rokid G1asses" [1] Group 3 - Alibaba, Huawei, and Turing Research Institute will also present their latest achievements, cutting-edge technologies, and innovative solutions in the digital trade sector at the expo [2]

Core Insights - Game Science is expanding its brand presence by opening a physical store for its merchandise in Hangzhou, which is adjacent to its development team location [1][4] - The company is actively recruiting for positions including store manager and staff, focusing on daily operations, inventory management, customer service, and cash handling [1] - The merchandise brand "BLACKMYTH" was launched earlier this year, with plans to develop it into a lifestyle brand for players, offering various products each quarter [4] Product Launch and Sales - The first batch of BLACKMYTH products is available on Tmall, JD.com, and select Miniso stores, with prices ranging from 19 to 499 yuan [5] - Notable products include collectible statues of characters from "Black Myth: Wukong," with one statue priced at 4280 yuan, and initial sales figures indicate strong demand [5] - The store has already sold over 500 units of the collectible statue on Tmall and 185 units on JD.com, with an expected shipping date in Q2 2026 [5] Collaborations and Market Performance - "Black Myth: Wukong" has engaged in multiple collaborations with brands, including Anker for power banks, Lenovo for laptops, and Chow Tai Fook for jewelry [6] - Since its global launch on August 20, 2022, "Black Myth: Wukong" has sold over 22 million copies on Steam, generating approximately $1.1 billion in revenue [6] - Game Science has announced a new project, "Black Myth: Zhong Kui," which is also a single-player action RPG, maintaining a buyout model similar to its predecessor [6]

Core Insights - The "Gamescom" event, one of the world's three major gaming exhibitions, recently concluded in Cologne, Germany, attracting over 1,500 exhibitors from more than 70 countries, with a record 50 companies from China participating [1] Group 1: Chinese Game Companies - The Chinese game company "Game Science" showcased its new title "Black Myth: Zhong Kui," which became a highlight of the opening night, generating significant buzz on domestic social media [3] - "Game Science" previously released "Black Myth: Wukong," recognized as China's first "AAA" game, achieving both critical acclaim and strong sales, thus building a substantial fanbase [3] - The global influence of the "Black Myth" series is growing, with international gamers beginning to pay attention to China's "AAA" single-player games, as evidenced by the overseas interest in another upcoming title, "Shadow Blade Zero" [7] Group 2: Cultural Elements and Industry Reception - Many Chinese single-player games showcased at the event incorporate traditional Chinese cultural elements, reflecting a rich Eastern aesthetic in both art style and gameplay mechanics [9] - Industry professionals have praised Chinese games for developing a unique style, contributing fresh vitality to the gaming sector, with specific mention of inspiration drawn from Chinese mythology [11] - Approximately one-third of the companies at the event were from Germany, with a quarter from other European countries, while the presence of American and Japanese firms was notable; in contrast, Chinese gaming companies are still at the early stages of internationalization, indicating significant growth potential ahead [13]

Core Viewpoint - The rise of domestic "AAA" games in the international market is significantly influenced by unique Chinese cultural elements, with game developers leveraging advanced technology to integrate these cultural aspects into modeling, actions, and overall gaming experience [1]. Group 1: Game Development and Cultural Integration - Three domestic "AAA" games showcased at the Cologne Game Show highlight the use of advanced gaming technology to present Eastern aesthetics and tell Chinese stories, including "Black Myth: Wukong," "Shadow Blade Zero," and the new installment of "Gu Jian" [3]. - The development of "Gu Jian" has taken nearly two years and has now entered the mass production phase, with extensive testing conducted to vividly present Chinese elements in the game, such as the grass dragon inspired by traditional folk activities [5]. - The latest game engines and motion capture technologies have become standard for domestic "AAA" game developers, resulting in significant improvements in modeling precision and action effects [7]. Group 2: Industry Trends and Market Dynamics - The "AAA" game sector is characterized by long development cycles and substantial financial investments, with a surge in domestic "AAA" games reflecting a rapid influx of funding and adjustments within the industry chain since the "project boom" began in 2021 [9]. - The success of "Black Myth: Wukong" has attracted more attention to domestic "AAA" games, leading to a quick integration of the industry chain, with many companies previously engaged in foreign "AAA" game outsourcing now actively participating in domestic game production [9]. - At the recent Cologne Game Show, various "AAA" titles featuring local Chinese elements garnered significant interest from overseas players, indicating that domestic "AAA" games attract global audiences through solid content and unique cultural expressions rather than by deliberately catering to foreign markets [11].