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《黑神话:钟馗》
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年终观察:文化“新三样”出海有何变化?
Zhong Guo Xin Wen Wang· 2025-12-14 12:34
Group 1: Overview of Cultural "New Three Samples" Going Global - The cultural "New Three Samples" of China, represented by online literature, online film and television dramas, and online games, have rapidly risen and gained popularity in overseas markets [1][3] - By 2025, the transformation of these cultural exports is shifting from scale expansion to "value cultivation" [1] Group 2: Online Literature Evolution - Online literature is moving away from reliance on "爽文" (light and entertaining stories) to creating "cultural interfaces" that resonate globally [3][4] - As of 2025, there are approximately 200 million active overseas users of Chinese online literature, covering over 200 countries and regions [3] - The "Beautiful China International Writing Plan" aims to support 20 outstanding online literature works over two years, attracting global creators [4] Group 3: Micro-Short Dramas Development - The micro-short drama industry is evolving beyond "cultural fast food" to focus on content quality, industry clustering, and integration [7] - The establishment of a vertical screen drama operation center in Hengdian Film Base supports the creation of high-quality micro-short dramas [7] - Industry leaders emphasize the importance of capturing the real temperature of life and deep cultural values in short narratives [7] Group 4: Online Gaming Transformation - The Chinese gaming industry is transitioning from creating "hit products" to deeply exploring traditional cultural IPs and building global influence [9][10] - As of 2025, Zhejiang has implemented 20 specific measures to support the internationalization of the gaming industry, enhancing the global dissemination of Chinese traditional culture [9][10] - The gaming ecosystem in Zhejiang consists of over 1,500 related enterprises, promoting a healthy collaborative environment for game exports [12]
排队两小时买葫芦挂件,黑神话的门店卖爆了
3 6 Ke· 2025-10-22 09:03
Core Insights - Game Science has opened its first offline store for the brand "Black Myth BLACKMYTH" in Hangzhou, which began trial operations on September 25, 2023, attracting significant consumer interest and long queues during the National Day holiday [2][3][4]. Group 1: Store Performance - The store experienced overwhelming demand during its opening, with limited edition products selling out within an hour, and sales exceeding expectations in the first two days of trial operations [3][4]. - After the initial surge, customer traffic significantly declined post-holiday, with reports indicating a return to normal operating conditions and no longer experiencing long queues [4][5]. Group 2: Brand Strategy - The establishment of the Black Myth BLACKMYTH brand marks a strategic move for Game Science, aiming to create a lifestyle brand that extends beyond just game-related merchandise [5][6]. - The store is designed to resemble an art gallery, featuring a 1,000 square meter space with a focus on both sales and exhibition, showcasing unique art pieces related to the game [6][8]. Group 3: Product Offering - The product range includes high-quality items such as the "Yasha King cardigan," which utilizes premium materials, and limited edition products that have quickly sold out [8][10]. - The brand has also launched a WeChat mini-program for online sales, offering collectible figurines priced from hundreds to thousands of yuan, with some items on pre-order for future delivery [11]. Group 4: Market Positioning - The store's location in a less trafficked area of Hangzhou has posed challenges for consumer access, contrasting with competitors like Pop Mart, which are situated in high-traffic areas [12][14]. - Despite the initial success, the product variety in the store has been criticized as insufficient, with customers able to view all items in a short time [12][14]. Group 5: Future Plans - Game Science is considering opening additional stores, contingent on evaluating the performance of the first location [17]. - The brand aims to continue expanding its narrative and product offerings, leveraging the popularity of its games to build a comprehensive brand story [14][15].
排队时间长、断货严重!大热品牌道歉
Nan Fang Du Shi Bao· 2025-09-27 09:30
Core Insights - The company "Game Science" has launched a merchandise brand "BLACKMYTH" and has apologized for the long queues experienced by customers at its retail store, promising to improve the queue experience and product availability [1][9][10]. Group 1: Retail Experience - Customers have reported waiting in line for up to two hours to enter the store, with some arriving an hour and a half early only to find long queues [4][5]. - The store's operating hours are from 10:30 AM to 6:30 PM, and it has a capacity limit of 100 customers at a time [4][13]. - The company plans to optimize the queue system by changing it to a single S-shaped line and adding more cash registers to reduce wait times [10][13]. Group 2: Product Availability - Several popular items, such as the "Xiangfei Gourd" collectible, sold out within an hour of the store's opening, with restock times yet to be determined [1][17]. - The merchandise brand has around 120 SKUs covering various categories, including figurines, clothing, and accessories [15]. - The retail store features both exhibition items and products for sale, with prices ranging from 19 to 499 yuan [7]. Group 3: Online and Offline Sales - The first batch of products has been made available on platforms like Tmall and JD, with some items already selling out quickly [7][21]. - The company has collaborated with various brands for co-branded products, including charging devices and jewelry [7]. - There are reports of resellers marking up prices on second-hand platforms, with some items being sold for nearly double their original price [21]. Group 4: Game Performance - The game "BLACKMYTH: Wukong" has sold over 22 million copies on Steam, generating approximately $1.1 billion in revenue [33]. - The Xbox version of the game has recently passed approval, indicating ongoing interest and potential for future sales [33].
杭州六小龙”齐聚 数贸会里藏着中国数字贸易的“内生力”与“朋友圈
Mei Ri Jing Ji Xin Wen· 2025-09-25 14:29
Group 1: Core Insights - The fourth Global Digital Trade Expo in Hangzhou highlights the city's role in digital trade, showcasing over 1,700 exhibitors and attracting more than 40,000 professionals [1] - The event emphasizes the dual engines of artificial intelligence and e-commerce in driving China's digital trade development [1] - Zhejiang province's digital trade has shown remarkable growth, achieving a total of 414.95 billion yuan in the first half of the year, marking a 13.2% year-on-year increase [2] Group 2: Digital Trade Growth - Global digital service trade is projected to reach 4.64 trillion USD in 2024, with an 8.3% growth rate, significantly outpacing the 2.3% growth in global goods trade [2] - China's digital service trade ranks among the top ten globally, with a record 1.5 trillion yuan in service imports and exports in the first half of the year [2] - Zhejiang's digital trade is expected to surpass 1 trillion yuan by 2027, with a focus on building a modern "digital trade port" [3] Group 3: AI and Robotics - The "Hangzhou Six Little Dragons" concept has gained popularity, showcasing advancements in humanoid robots and AI technologies at the expo [4][5] - The event features innovative products like intelligent bionic legs and the high-speed robotic dog, Black Panther 2.0, which demonstrates significant technological advancements [5][9] Group 4: International Collaboration - Countries like the UAE and Indonesia are keen on enhancing cooperation with China in digital trade and technology sectors, viewing China as a strategic partner for market access [10][12] - The UAE aims to become a global digital economy hub, with plans to increase the digital economy's contribution to its non-oil GDP from 12% to 20% by 2031 [12] - Indonesia's young and tech-savvy population is seen as a driving force for its digital economy, with hopes for joint development of a digital economic zone with China [12]
第四届全球数字贸易博览会在杭州举办 “杭州六小龙”共探数字贸易新生态
Mei Ri Jing Ji Xin Wen· 2025-09-25 13:25
Group 1: Digital Trade Development - The fourth Global Digital Trade Expo was held in Hangzhou, showcasing over 1,700 exhibitors and attracting more than 40,000 professional visitors, highlighting the city's role in reshaping global digital trade [1] - Global digital service trade is projected to reach $4.64 trillion in 2024, growing by 8.3%, significantly outpacing the 2.3% growth of global goods trade, indicating strong resilience in digital services [2] - Zhejiang Province's digital trade reached 414.95 billion yuan in the first half of the year, marking a 13.2% year-on-year increase, with expectations to surpass 1 trillion yuan by 2027 [3] Group 2: Key Players and Innovations - Zhejiang is home to 454 enterprises with digital service trade exports exceeding 100 million yuan, including major companies like Alibaba and Hikvision, showcasing the province's global influence in digital industries [3] - The expo featured innovative products such as humanoid robots and AI technologies, with significant interest from international representatives, indicating a growing market for smart robotics [4][5] - The "Black Panther 2.0" robot, developed by Zhejiang University, demonstrated advanced capabilities in running, reflecting the province's commitment to robotics innovation [7] Group 3: International Collaboration and Market Expansion - UAE and Indonesia are keen on enhancing cooperation with Chinese tech and AI firms, viewing these partnerships as strategic for entering broader markets in the Middle East and Southeast Asia [8][9] - The cross-border payment sector is experiencing robust growth, with PingPong expanding its presence in Southeast Asia, indicating a strong demand for digital trade solutions [8] - UAE aims to increase the digital economy's contribution to its non-oil GDP from 12% to 20% by 2031, showcasing its ambition to become a global digital economy hub [10]
“杭州六小龙”齐聚 数贸会里藏着中国数字贸易的“内生力”与“朋友圈”
Mei Ri Jing Ji Xin Wen· 2025-09-25 09:00
Core Insights - The fourth Global Digital Trade Expo in Hangzhou highlights the city's role in digital trade amidst the AI boom, showcasing over 1,700 exhibitors and attracting more than 40,000 professional visitors [1][5] - Digital trade is emerging as a strategic choice for countries amid global economic adjustments, with the WTO projecting a global digital services trade growth of 8.3% in 2024, significantly outpacing the 2.3% growth in goods trade [5] - Zhejiang province's digital trade performance is notable, with a total of 414.95 billion yuan in the first half of the year, marking a 13.2% year-on-year increase [5][10] Digital Trade Growth - The global digital services trade is expected to reach $4.64 trillion in 2024, showcasing strong resilience due to its digital delivery capabilities [5] - China's digital service trade ranks among the top ten globally, with a digital service import and export scale of 1.5 trillion yuan in the first half of the year [5] - Zhejiang's cross-border e-commerce import and export scale has seen an average annual growth of over 20% in the past three years [10] AI and Robotics Development - The "Hangzhou Six Dragons" concept has gained traction, with companies like Yushu Technology showcasing humanoid robots, indicating a growing market interest in robotics [11] - The development of intelligent robots is seen as a key driver of new productive forces, with applications expanding into various sectors [11][16] - The introduction of advanced robotics, such as the Panther 2.0, demonstrates significant technological advancements in the field [15][16] International Collaboration and Market Expansion - Countries like the UAE and Indonesia are keen to enhance cooperation with China in digital trade and technology, viewing China as a strategic partner for market access [17][20] - The UAE aims to position itself as a global digital economy hub, with plans to increase the digital economy's contribution to its non-oil GDP from 12% to 20% by 2031 [20] - Indonesia's young and tech-savvy population is driving its digital economy growth, with aspirations for joint digital economic zones with China [21]
中华神话的价值正被重新发现和阐释
Jie Fang Ri Bao· 2025-09-25 03:35
Core Insights - The article emphasizes the global cultural significance of Chinese mythology, particularly through the digital content represented by the "Black Myth" series, which aims to showcase unique cultural values and narratives to a worldwide audience [1][9]. Group 1: Cultural Significance of Zhong Kui - Zhong Kui is chosen as a character due to his cultural depth and creative flexibility, allowing for diverse artistic interpretations while maintaining cultural recognition [2][3]. - The character's traditional role as a ghost expeller provides a rich narrative potential, differentiating him from typical heroic archetypes and enhancing gameplay mechanics [3][4]. Group 2: Digital Reconstruction of Chinese Mythology - The digital reconstruction of Chinese mythology is seen as a profound cultural dialogue and innovation, contrasting with the successful commercialization of Western mythologies [5][6]. - The article highlights the challenges faced by Chinese mythology in terms of fragmented narratives compared to the cohesive structures of Western mythologies, suggesting a need for a unified approach [6][9]. Group 3: Cultural Confidence and Globalization - The success of the "Black Myth" series reflects a shift from cultural accommodation to cultural confidence, emphasizing the importance of showcasing Chinese cultural elements without dilution [8][9]. - The article argues that the unique cultural heritage of Chinese mythology provides a competitive edge in the international market, advocating for a narrative that resonates with global audiences while remaining true to its roots [9][11]. Group 4: Future of Chinese Cultural Products - The emergence of characters like Zhong Kui signifies a new era in the digital representation of Chinese mythology, offering a systematic cultural expression strategy [7][10]. - The article posits that the ongoing development of the Chinese gaming industry will lead to more culturally rich products that serve as important vehicles for cultural exchange and understanding [11].
杭州六小龙首次齐聚,今年数贸会怎么玩?
Di Yi Cai Jing· 2025-09-15 04:25
Group 1 - The fourth Global Digital Trade Expo will be held from September 25 to 29 in Hangzhou, featuring over 1,700 exhibitors, marking a record high in scale [1][4] - The exhibition covers five cutting-edge fields: digital ordering trade, digital technology trade, digital service trade, digital product trade, and data trade, with a total exhibition area of 155,000 square meters [1] - The theme of this year's expo is "Seeing the Innovative Future at the Digital Trade Expo" [1] Group 2 - The "Six Little Dragons" of Hangzhou will showcase their technological achievements and innovative applications in a scenario-based manner at the expo [2] - Notable exhibits include the bionic dexterous hand Revo 2, capable of lifting 20 kg while weighing only six eggs, and the humanoid robot G1, which features advanced agility and speed [2] - Other companies like Deepseek, Yunshen, and Qunke Technology will also present new content at the expo [2] Group 3 - The expo will feature significant contributions from local tech giants, including the Zhijiang Laboratory's "Three-body Computing Constellation" and Zhejiang University's record-breaking quadruped robot [3] - The world's first mass-produced consumer-grade AI+AR smart glasses, Rokid G1, will be showcased, weighing only 49 grams [3] - Major players like Alibaba, Huawei, and Turing Institute will present their latest innovations and solutions in the digital trade sector [3] Group 4 - The expo will highlight various industry-specific exhibition areas, showcasing cutting-edge technologies and innovative products [4] - The theme pavilion will feature a digital trade bridge between China and Russia, providing new opportunities for Chinese sellers [4] - Neat and Zoom will introduce an "invisible meeting assistant" to enhance global business communication and collaboration [4] Group 5 - The digital healthcare exhibition area will demonstrate real-world applications driven by digital technology, including AI-based traditional Chinese medicine assessments [5] - The Silk Road e-commerce exhibition area will gather over 50 well-known platforms, including Amazon and Alibaba International Station, from five continents [5]
杭州六小龙集结,2025年全球数贸会将呈现哪些新技术?
Mei Ri Jing Ji Xin Wen· 2025-09-15 03:06
Group 1 - The fourth Global Digital Trade Expo will be held from September 25 to 29, showcasing the "Six Little Dragons" of Hangzhou in the "Smart Future" theme area [1] - Game Science will present a preview of its new game "Black Myth: Zhong Kui" at the expo, while Strong Brain Technology will showcase its bionic dexterous hand "Revo 2" [1] - Yushutech will host a G1 robot competition at the expo, and other companies like Deepseek, Yundongchu, and Qunhuo Technology will also present their latest achievements [1] Group 2 - Zhijiang Laboratory will focus on "sending artificial intelligence into space," creating an interactive experience with a "Three-Body Computing Constellation" and satellite flight videos [1] - Zhejiang University Hangzhou International Innovation Center will introduce the "Black Panther 2," the world's fastest quadruped robot, which holds a speed record of 8.89 meters per second [1] - Lingban Technology will unveil the world's first mass-produced consumer-grade AI + AR smart glasses, "Rokid G1asses" [1] Group 3 - Alibaba, Huawei, and Turing Research Institute will also present their latest achievements, cutting-edge technologies, and innovative solutions in the digital trade sector at the expo [2]
“黑神话”线下衍生品店招人,曾和京东、联想、周大福联名
Nan Fang Du Shi Bao· 2025-09-05 08:50
Core Insights - Game Science is expanding its brand presence by opening a physical store for its merchandise in Hangzhou, which is adjacent to its development team location [1][4] - The company is actively recruiting for positions including store manager and staff, focusing on daily operations, inventory management, customer service, and cash handling [1] - The merchandise brand "BLACKMYTH" was launched earlier this year, with plans to develop it into a lifestyle brand for players, offering various products each quarter [4] Product Launch and Sales - The first batch of BLACKMYTH products is available on Tmall, JD.com, and select Miniso stores, with prices ranging from 19 to 499 yuan [5] - Notable products include collectible statues of characters from "Black Myth: Wukong," with one statue priced at 4280 yuan, and initial sales figures indicate strong demand [5] - The store has already sold over 500 units of the collectible statue on Tmall and 185 units on JD.com, with an expected shipping date in Q2 2026 [5] Collaborations and Market Performance - "Black Myth: Wukong" has engaged in multiple collaborations with brands, including Anker for power banks, Lenovo for laptops, and Chow Tai Fook for jewelry [6] - Since its global launch on August 20, 2022, "Black Myth: Wukong" has sold over 22 million copies on Steam, generating approximately $1.1 billion in revenue [6] - Game Science has announced a new project, "Black Myth: Zhong Kui," which is also a single-player action RPG, maintaining a buyout model similar to its predecessor [6]