Core Insights - Game Science has opened its first offline store for the brand "Black Myth BLACKMYTH" in Hangzhou, which began trial operations on September 25, 2023, attracting significant consumer interest and long queues during the National Day holiday [2][3][4]. Group 1: Store Performance - The store experienced overwhelming demand during its opening, with limited edition products selling out within an hour, and sales exceeding expectations in the first two days of trial operations [3][4]. - After the initial surge, customer traffic significantly declined post-holiday, with reports indicating a return to normal operating conditions and no longer experiencing long queues [4][5]. Group 2: Brand Strategy - The establishment of the Black Myth BLACKMYTH brand marks a strategic move for Game Science, aiming to create a lifestyle brand that extends beyond just game-related merchandise [5][6]. - The store is designed to resemble an art gallery, featuring a 1,000 square meter space with a focus on both sales and exhibition, showcasing unique art pieces related to the game [6][8]. Group 3: Product Offering - The product range includes high-quality items such as the "Yasha King cardigan," which utilizes premium materials, and limited edition products that have quickly sold out [8][10]. - The brand has also launched a WeChat mini-program for online sales, offering collectible figurines priced from hundreds to thousands of yuan, with some items on pre-order for future delivery [11]. Group 4: Market Positioning - The store's location in a less trafficked area of Hangzhou has posed challenges for consumer access, contrasting with competitors like Pop Mart, which are situated in high-traffic areas [12][14]. - Despite the initial success, the product variety in the store has been criticized as insufficient, with customers able to view all items in a short time [12][14]. Group 5: Future Plans - Game Science is considering opening additional stores, contingent on evaluating the performance of the first location [17]. - The brand aims to continue expanding its narrative and product offerings, leveraging the popularity of its games to build a comprehensive brand story [14][15].

9月26日，针对黑神话零售店部分玩家因排队问题在社交平台上发出的吐槽，游戏科学推出的衍生品品牌"黑神话 BLACKMYTH"官方渠道发帖致歉，称试营业招呼不周，接下来会对排队体验、店内货品准备等方面做优化。 9月25日，南都N视频记者探店黑神话线下零售店时了解到，有玩家在正式开店前提前一个半小时开始排队，现场 队伍常常是半小时才前进3米，热度可见一斑。当天下午进入该店铺时，南都N视频记者看到，多款产品已售罄， 店员表示其中湘妃葫芦琉璃收藏品在开店一小时即售罄，后续补货时间仍未确定。 针对上述爆款，黑神话方面表示，店内有个别货品如琉璃葫芦并非量产产品，系由艺术家手工制作、涂装的物件 生产周期比较长，已经安排开足马力加产，会逐步到货、每到一批就会上架一批。 有人提前一个半小时排队 队伍半小时前进3米 黑神话BLACKMYTH回应： 将优化排队体验 黑神话BLACKMYTH表示，大家在店外排队比较久，天气也比较热，排队区目前的准备还不够充分，体验不够 好。由于店内空间有限，估计无法一次性满足所有顾客进店，所以为了优化排队等待体验，将从26日开始做调 整。 比如，队伍将从AB队并行方式改为S形一队，让大家分清楚先后， ...

Group 1: Core Insights - The fourth Global Digital Trade Expo in Hangzhou highlights the city's role in digital trade, showcasing over 1,700 exhibitors and attracting more than 40,000 professionals [1] - The event emphasizes the dual engines of artificial intelligence and e-commerce in driving China's digital trade development [1] - Zhejiang province's digital trade has shown remarkable growth, achieving a total of 414.95 billion yuan in the first half of the year, marking a 13.2% year-on-year increase [2] Group 2: Digital Trade Growth - Global digital service trade is projected to reach 4.64 trillion USD in 2024, with an 8.3% growth rate, significantly outpacing the 2.3% growth in global goods trade [2] - China's digital service trade ranks among the top ten globally, with a record 1.5 trillion yuan in service imports and exports in the first half of the year [2] - Zhejiang's digital trade is expected to surpass 1 trillion yuan by 2027, with a focus on building a modern "digital trade port" [3] Group 3: AI and Robotics - The "Hangzhou Six Little Dragons" concept has gained popularity, showcasing advancements in humanoid robots and AI technologies at the expo [4][5] - The event features innovative products like intelligent bionic legs and the high-speed robotic dog, Black Panther 2.0, which demonstrates significant technological advancements [5][9] Group 4: International Collaboration - Countries like the UAE and Indonesia are keen on enhancing cooperation with China in digital trade and technology sectors, viewing China as a strategic partner for market access [10][12] - The UAE aims to become a global digital economy hub, with plans to increase the digital economy's contribution to its non-oil GDP from 12% to 20% by 2031 [12] - Indonesia's young and tech-savvy population is seen as a driving force for its digital economy, with hopes for joint development of a digital economic zone with China [12]

Group 1: Digital Trade Development - The fourth Global Digital Trade Expo was held in Hangzhou, showcasing over 1,700 exhibitors and attracting more than 40,000 professional visitors, highlighting the city's role in reshaping global digital trade [1] - Global digital service trade is projected to reach $4.64 trillion in 2024, growing by 8.3%, significantly outpacing the 2.3% growth of global goods trade, indicating strong resilience in digital services [2] - Zhejiang Province's digital trade reached 414.95 billion yuan in the first half of the year, marking a 13.2% year-on-year increase, with expectations to surpass 1 trillion yuan by 2027 [3] Group 2: Key Players and Innovations - Zhejiang is home to 454 enterprises with digital service trade exports exceeding 100 million yuan, including major companies like Alibaba and Hikvision, showcasing the province's global influence in digital industries [3] - The expo featured innovative products such as humanoid robots and AI technologies, with significant interest from international representatives, indicating a growing market for smart robotics [4][5] - The "Black Panther 2.0" robot, developed by Zhejiang University, demonstrated advanced capabilities in running, reflecting the province's commitment to robotics innovation [7] Group 3: International Collaboration and Market Expansion - UAE and Indonesia are keen on enhancing cooperation with Chinese tech and AI firms, viewing these partnerships as strategic for entering broader markets in the Middle East and Southeast Asia [8][9] - The cross-border payment sector is experiencing robust growth, with PingPong expanding its presence in Southeast Asia, indicating a strong demand for digital trade solutions [8] - UAE aims to increase the digital economy's contribution to its non-oil GDP from 12% to 20% by 2031, showcasing its ambition to become a global digital economy hub [10]

Core Insights - The fourth Global Digital Trade Expo in Hangzhou highlights the city's role in digital trade amidst the AI boom, showcasing over 1,700 exhibitors and attracting more than 40,000 professional visitors [1][5] - Digital trade is emerging as a strategic choice for countries amid global economic adjustments, with the WTO projecting a global digital services trade growth of 8.3% in 2024, significantly outpacing the 2.3% growth in goods trade [5] - Zhejiang province's digital trade performance is notable, with a total of 414.95 billion yuan in the first half of the year, marking a 13.2% year-on-year increase [5][10] Digital Trade Growth - The global digital services trade is expected to reach $4.64 trillion in 2024, showcasing strong resilience due to its digital delivery capabilities [5] - China's digital service trade ranks among the top ten globally, with a digital service import and export scale of 1.5 trillion yuan in the first half of the year [5] - Zhejiang's cross-border e-commerce import and export scale has seen an average annual growth of over 20% in the past three years [10] AI and Robotics Development - The "Hangzhou Six Dragons" concept has gained traction, with companies like Yushu Technology showcasing humanoid robots, indicating a growing market interest in robotics [11] - The development of intelligent robots is seen as a key driver of new productive forces, with applications expanding into various sectors [11][16] - The introduction of advanced robotics, such as the Panther 2.0, demonstrates significant technological advancements in the field [15][16] International Collaboration and Market Expansion - Countries like the UAE and Indonesia are keen to enhance cooperation with China in digital trade and technology, viewing China as a strategic partner for market access [17][20] - The UAE aims to position itself as a global digital economy hub, with plans to increase the digital economy's contribution to its non-oil GDP from 12% to 20% by 2031 [20] - Indonesia's young and tech-savvy population is driving its digital economy growth, with aspirations for joint digital economic zones with China [21]

Core Insights - The article emphasizes the global cultural significance of Chinese mythology, particularly through the digital content represented by the "Black Myth" series, which aims to showcase unique cultural values and narratives to a worldwide audience [1][9]. Group 1: Cultural Significance of Zhong Kui - Zhong Kui is chosen as a character due to his cultural depth and creative flexibility, allowing for diverse artistic interpretations while maintaining cultural recognition [2][3]. - The character's traditional role as a ghost expeller provides a rich narrative potential, differentiating him from typical heroic archetypes and enhancing gameplay mechanics [3][4]. Group 2: Digital Reconstruction of Chinese Mythology - The digital reconstruction of Chinese mythology is seen as a profound cultural dialogue and innovation, contrasting with the successful commercialization of Western mythologies [5][6]. - The article highlights the challenges faced by Chinese mythology in terms of fragmented narratives compared to the cohesive structures of Western mythologies, suggesting a need for a unified approach [6][9]. Group 3: Cultural Confidence and Globalization - The success of the "Black Myth" series reflects a shift from cultural accommodation to cultural confidence, emphasizing the importance of showcasing Chinese cultural elements without dilution [8][9]. - The article argues that the unique cultural heritage of Chinese mythology provides a competitive edge in the international market, advocating for a narrative that resonates with global audiences while remaining true to its roots [9][11]. Group 4: Future of Chinese Cultural Products - The emergence of characters like Zhong Kui signifies a new era in the digital representation of Chinese mythology, offering a systematic cultural expression strategy [7][10]. - The article posits that the ongoing development of the Chinese gaming industry will lead to more culturally rich products that serve as important vehicles for cultural exchange and understanding [11].

Group 1 - The fourth Global Digital Trade Expo will be held from September 25 to 29 in Hangzhou, featuring over 1,700 exhibitors, marking a record high in scale [1][4] - The exhibition covers five cutting-edge fields: digital ordering trade, digital technology trade, digital service trade, digital product trade, and data trade, with a total exhibition area of 155,000 square meters [1] - The theme of this year's expo is "Seeing the Innovative Future at the Digital Trade Expo" [1] Group 2 - The "Six Little Dragons" of Hangzhou will showcase their technological achievements and innovative applications in a scenario-based manner at the expo [2] - Notable exhibits include the bionic dexterous hand Revo 2, capable of lifting 20 kg while weighing only six eggs, and the humanoid robot G1, which features advanced agility and speed [2] - Other companies like Deepseek, Yunshen, and Qunke Technology will also present new content at the expo [2] Group 3 - The expo will feature significant contributions from local tech giants, including the Zhijiang Laboratory's "Three-body Computing Constellation" and Zhejiang University's record-breaking quadruped robot [3] - The world's first mass-produced consumer-grade AI+AR smart glasses, Rokid G1, will be showcased, weighing only 49 grams [3] - Major players like Alibaba, Huawei, and Turing Institute will present their latest innovations and solutions in the digital trade sector [3] Group 4 - The expo will highlight various industry-specific exhibition areas, showcasing cutting-edge technologies and innovative products [4] - The theme pavilion will feature a digital trade bridge between China and Russia, providing new opportunities for Chinese sellers [4] - Neat and Zoom will introduce an "invisible meeting assistant" to enhance global business communication and collaboration [4] Group 5 - The digital healthcare exhibition area will demonstrate real-world applications driven by digital technology, including AI-based traditional Chinese medicine assessments [5] - The Silk Road e-commerce exhibition area will gather over 50 well-known platforms, including Amazon and Alibaba International Station, from five continents [5]

Group 1 - The fourth Global Digital Trade Expo will be held from September 25 to 29, showcasing the "Six Little Dragons" of Hangzhou in the "Smart Future" theme area [1] - Game Science will present a preview of its new game "Black Myth: Zhong Kui" at the expo, while Strong Brain Technology will showcase its bionic dexterous hand "Revo 2" [1] - Yushutech will host a G1 robot competition at the expo, and other companies like Deepseek, Yundongchu, and Qunhuo Technology will also present their latest achievements [1] Group 2 - Zhijiang Laboratory will focus on "sending artificial intelligence into space," creating an interactive experience with a "Three-Body Computing Constellation" and satellite flight videos [1] - Zhejiang University Hangzhou International Innovation Center will introduce the "Black Panther 2," the world's fastest quadruped robot, which holds a speed record of 8.89 meters per second [1] - Lingban Technology will unveil the world's first mass-produced consumer-grade AI + AR smart glasses, "Rokid G1asses" [1] Group 3 - Alibaba, Huawei, and Turing Research Institute will also present their latest achievements, cutting-edge technologies, and innovative solutions in the digital trade sector at the expo [2]

Core Insights - Game Science is expanding its brand presence by opening a physical store for its merchandise in Hangzhou, which is adjacent to its development team location [1][4] - The company is actively recruiting for positions including store manager and staff, focusing on daily operations, inventory management, customer service, and cash handling [1] - The merchandise brand "BLACKMYTH" was launched earlier this year, with plans to develop it into a lifestyle brand for players, offering various products each quarter [4] Product Launch and Sales - The first batch of BLACKMYTH products is available on Tmall, JD.com, and select Miniso stores, with prices ranging from 19 to 499 yuan [5] - Notable products include collectible statues of characters from "Black Myth: Wukong," with one statue priced at 4280 yuan, and initial sales figures indicate strong demand [5] - The store has already sold over 500 units of the collectible statue on Tmall and 185 units on JD.com, with an expected shipping date in Q2 2026 [5] Collaborations and Market Performance - "Black Myth: Wukong" has engaged in multiple collaborations with brands, including Anker for power banks, Lenovo for laptops, and Chow Tai Fook for jewelry [6] - Since its global launch on August 20, 2022, "Black Myth: Wukong" has sold over 22 million copies on Steam, generating approximately $1.1 billion in revenue [6] - Game Science has announced a new project, "Black Myth: Zhong Kui," which is also a single-player action RPG, maintaining a buyout model similar to its predecessor [6]

Core Insights - The "Gamescom" event, one of the world's three major gaming exhibitions, recently concluded in Cologne, Germany, attracting over 1,500 exhibitors from more than 70 countries, with a record 50 companies from China participating [1] Group 1: Chinese Game Companies - The Chinese game company "Game Science" showcased its new title "Black Myth: Zhong Kui," which became a highlight of the opening night, generating significant buzz on domestic social media [3] - "Game Science" previously released "Black Myth: Wukong," recognized as China's first "AAA" game, achieving both critical acclaim and strong sales, thus building a substantial fanbase [3] - The global influence of the "Black Myth" series is growing, with international gamers beginning to pay attention to China's "AAA" single-player games, as evidenced by the overseas interest in another upcoming title, "Shadow Blade Zero" [7] Group 2: Cultural Elements and Industry Reception - Many Chinese single-player games showcased at the event incorporate traditional Chinese cultural elements, reflecting a rich Eastern aesthetic in both art style and gameplay mechanics [9] - Industry professionals have praised Chinese games for developing a unique style, contributing fresh vitality to the gaming sector, with specific mention of inspiration drawn from Chinese mythology [11] - Approximately one-third of the companies at the event were from Germany, with a quarter from other European countries, while the presence of American and Japanese firms was notable; in contrast, Chinese gaming companies are still at the early stages of internationalization, indicating significant growth potential ahead [13]